Architecture firm Leong Leong’s reference of Eero Saarinen’s TWA Flight Center at JFK Airport for the Union Square Travel Agency: A Cannabis Store is one sly nod to the pursuit and pleasure of flying high – a highly curated retail exhibition space leaning into the retro-futuristic details of Saarinen’s dynamic forms with stark monochromatic simplicity.
The 2,800-square-foot space operates not only as a place to peruse high-end cannabis products, but also functions as the brand’s “laboratory and refuge.” USQTA commissioned the architecture firm to design a space intended to educate customers about the use and properties surrounding cannabis. And thus Leong Leong created the 150-square-foot curvilinear Flower Lounge as the shop’s centerpiece, framing an assortment of flowers, accessories, and paraphernalia complemented by inset and brightly illuminated shelving, and digital kiosks.
A select layout of contemporary vitrines are stationed throughout to tempt curiosity, inviting customers to learn about the various scent compounds related to the plants’ signature terpenes. Afterward, the staff offers customer recommendations matching their sensory preferences.
An application of soft luminous light washes along the walls of the space, with the ambient glow. We cannot help but notice a few of our favorite cannabis-focused designs on their shelves.
Embedded in the walls and behind the checkout registers a 12-foot-long custom lighting element glows, slowly changing hues over time.
“The design intention for our new space is tranquil, cheeky, unexpected and approachable. Leong Leong has designed a surreal sanctuary that allows for a fun escape with a nod to retro-futurism,” says Arana Hankin-Biggers, President of USQTA.
![Signage explaining USQTA's partnership with the nonprofit, The Doe Fund: "More than half of all proceeds will be redirected to The Doe Fund. For over 30 years, The Doe Fund has led the charge against homelessness and recidivism by providing paid employment, transitional and permanent housing, and support services to people who have experienced homelessness and incarceration, helping more than 30,000 individuals transform their lives." [logo at bottom with "Ready, Willing & Able" with The Doe Fund]](https://design-milk.com/images/2023/08/DM-082923-UnionSquareTravelAgency-5-810x1013.jpg)
USQTA works in partnership with The Doe Fund, a nonprofit devoted to helping transition individuals from the trappings of addiction and crime, donating 51% of their profits to reinvest into the rehabilitation program.
If you happen to be in New York City and want to board the Union Square Travel Agency: A Cannabis Store, venture over to 835 Broadway at 13th St. Open seven days a week with hours from 9am-11pm Sunday thru Thursday and 9am-midnight during Friday and Saturday.
