Disney is deploying Taylor Swift and Moana as part of a campaign to revitalize its entertainment lineup.
The company said on Wednesday that it had reached a deal with Ms. Swift to bring her blockbuster “Eras Tour” concert movie to streaming for the first time. “The Eras Tour (Taylor’s Version)” will include five additional performed songs, including the fan favorite “Cardigan,” and exclusively arrive on Disney+ on March 15.
The “Eras Tour” movie has sold more than $260 million in tickets at cinemas worldwide. In a statement, Robert A. Iger, Disney’s chief executive, called it “electrifying” and “a true phenomenon.”
Separately, Disney said it would release a big-screen sequel to “Moana” in theaters on Nov. 27. The first “Moana” was released in 2016 and took in $687 million against a production budget of roughly $150 million. But streaming is where the characters have really taken off. “Moana” was the No. 1 streaming movie of last year on any service, according to Nielsen, with 11.6 billion viewing minutes. Nielsen said streaming customers have watched almost 80 billion minutes of “Moana” over the last four years.
Auli’i Cravalho (the Polynesian princess Moana) and Dwayne Johnson (the tattooed demigod Maui) are expected to reprise their vocal roles in “Moana 2.” The sequel is a musical directed by Dave Derrick Jr., whose credits include “Raya and the Last Dragon” and “Encanto.” The story line for “Moana 2” involves an unexpected call from Moana’s ancestors, which prompts her to travel “to the far seas of Oceania and into dangerous, long-lost waters.”
Disney struggled at the box office last year. Its animated “Wish,” the superhero sequel “The Marvels” and the ultraexpensive “Indiana Jones and the Dial of Destiny” were all box office failures, prompting concerns about the vitality of various Disney studios. Pixar’s “Elemental” had a disastrous opening, but was ultimately able to generate a decent $496 million worldwide.
The generally poor performance — in stark contrast with prior years, when Disney released one billion-dollar-grossing movie after another — has contributed to attacks on the company by activist investors. Trian Fund Management, for instance, is waging a proxy battle for multiple board seats. Disney is trying to fight off such attempts.
“Moana 2,” initially conceived as an animated Disney+ series, joins a theatrical lineup for the year that Walt Disney Studios believes will mark a dramatic turnaround. Other planned releases include “Kingdom of the Planet of the Apes,” “Deadpool 3,” “Inside Out 2” and “Mufasa,” a spinoff from “The Lion King.”