On brand: How arts organisations are adopting new identities for the 21st century

  August 14, 2024
      No Comments




Michael White


Wednesday, August 7, 2024


What’s in a name? Rather a lot, it seems. Michael White talks to the arts organisations rebranding to better represent their work – and their audiences



The Royal Opera House re-branded as the Royal Ballet and Opera in April in an effort to reflect the equal roles opera and ballet play within the organisation (The Tales of Hoffmann) ©Keith Saunders




Don’t miss out on our dedicated coverage of the classical music world. Register today to enjoy the following benefits:


  • Unlimited access to news pages


  • Free weekly email newsletter


  • Free access to two subscriber-only articles per month

Register for free


Already registered? – Sign in here




Source link