Set back four meters from the street to accommodate an outdoor sitting area under the shade of a towering six-meter-high banyan tree, the store’s façade is dominated by a kaleidoscopic window display that catches the attention of passers-by. Supported by floor-to-ceiling metal wires, the almost incorporeal, matrix-like structure features shelving where the roastery’s boxed coffee beans are displayed. Stacked according to colour, representing the coffee beans’ origin and flavour, the boxes form a colourful geometric tapestry. Slightly tilted inward towards the interior, when customers remove a product from the shelves, the remaining boxes slide forward, subtly changing the window display’s morphology. This dynamic display not only serves as an eye-catching focal point but also reflects customers’ preferences and the store’s foot traffic while also functioning as a screen between the exterior and interior, playfully filtering natural light throughout the day.