Upon entering French fashion brand Celine’s newest flagship showroom in Miami, the unmistakable presence and elegance of Hedi Slimane’s vision for Celine – since his debut as creative, artistic, and image director as of 2018 – permeates every detail. A painstaking process of curation between art, materials, and furniture comes together to create a luxurious atmosphere that serves as a perfect duet alongside the fashion statements on display. The space is impactful, yet courteous to both its guests and objects, allowing room for both exploration and observation of its nuanced intricacies.
The store’s design emphasizes a blend of timeless elegance and the use of premium natural materials. It skillfully combines various types of natural stones – grey travertine, arabescato, grigio carnico, and grande antique marbles – with warmer textures like oak, brass, and antique gold mirrors. This mix not only enriches the space but situates it firmly within a modern brutalist framework. The store’s interior is further enhanced by lounge areas dotted with vintage and carefully crafted furniture pieces by Hedi himself, each chosen for its sculptural quality and contribution to the overall architectural narrative.
Upon entering the ground floor, visitors are greeted with a selection of women’s leather goods, alongside the brand’s fine jewelry, maison, and haute parfumerie collections – all set against a backdrop of antique gold mirrors and strategic lighting. A notable feature here is a marble perfume organ, central to the maison Celine area, surrounded by ornate coffered ceilings that highlight key sections of the store. A mirrored staircase accentuated by light leads to the second floor, presenting an engaging visual journey. This level is dedicated to the Celine Homme collection and women’s ready-to-wear, displayed in showcases made of glass and polished stainless steel all arranged on a basaltina tile floor grid.
In alignment with the Celine Art Project, the store also features a rich array of contemporary art, including works by Simone Fattal, Maia Ruth Lee, and Soil Thornton, among others. This curated selection of paintings and artworks by Elaine Cameron-Weir, Antonia Kuo, Eli Ping, Davina Semo, Marcelo Silveira, and Lucy Skaer add a layer of cultural depth to the shopping experience, reinforcing Celine’s commitment to blending fashion with art.
Photography courtesy of Celine.
