Category: marketing

01:30 The birth of county studio tour

05:04 The concept of county collectors

07:16 Growth and structure of the studio tour

08:19 Funding and business model

15:46 Challenges and realities of organizing studio tours

19:01 Application process for artists

20:44 Engaging gallery owners and art directors

21:21 Secrets to successful studio tours

22:08 Marketing strategies for artists

22:45 The importance of social media presence

26:12 Navigating the studio tour process

30:53 Balancing art and business

34:09 Jeff Schaller’s artistic journey

37:12 Jeff imagines having other studio tours use the platform he has built

 Chamoun Gallery, an innovative online art platform, presents a rich tapestry of cultures through its collection of original artwork, limited edition prints, and custom creations. Catering to art collectors, interior designers, and event planners, Chamoun Gallery ensures that each art piece perfectly complements the desired ambiance and aesthetic. Their detailed, methodical approach ensures that the chosen art enhances the uniqueness of the space it inhabits. 

Expanding Horizons: International Collaborations 

Motivated to dispel the stereotypes cast by years of conflict and grim headlines, Nour first sought to showcase Syrian artwork. Her mission was to reveal a side of Syria distanced from politics and war. 

Nour’s gallery embraces diversity and fosters creativity through extensive collaborations. Now boasting partnerships with over 30 artists from an array of cultural backgrounds, Nour curates a tapestry of global artistic expressions. Each collaboration highlights unique perspectives and narratives, enriching the contemporary art scene with innovative and thought-provoking creations. 

The gallery offers an eclectic mix that caters to diverse tastes and artistic appetites. Recently, Nour expanded its horizon by forging alliances with several prestigious galleries located in the south of France, a region celebrated for its rich artistic heritage and vibrant cultural scene. This strategic move allows Nour to present a broader spectrum of art styles, ensuring that the gallery meets the nuanced preferences of its discerning clientele. 

The diversity of artists represented by Nour brings a wealth of perspectives, each contributing to a richer, more inclusive art narrative. The gallery’s dedication to showcasing a wide range of cultural voices underscores its mission to be a platform where art transcends cultural divisions and unites people in a shared appreciation of creativity and beauty. 

A Gallery’s Vision Sets the Course 

Chamoun Gallery’s journey is deeply rooted in a passion for art and a commitment to innovation, collaboration, and personalized service. As the gallery grows, Nour’s distinct approach continues to shape it into a prominent name in contemporary art. 

Nour’s involvement in the art world goes beyond professional aspirations; it’s a heartfelt dedication to celebrating beauty, fostering creativity, and leveraging the transformative power of art. This vision underpins every aspect of Chamoun Gallery, driving artist collaborations, gallery partnerships, and tailored art consultations. By transcending boundaries, the gallery aims to create meaningful connections and elevate the art experience for all. 

The Rise of Online Galleries in the Art World 

While some traditionalists may argue that the tactile experience of viewing art in person is irreplaceable, the rise of online galleries is undoubtedly transforming the art world. As digital platforms continue to evolve, they are likely to become an integral part of the art ecosystem, providing new opportunities for artists and collectors while enriching the overall experience of art appreciation. 

It provides artists with unprecedented global exposure. No longer restricted by geographical limitations, emerging and established artists can now reach audiences far beyond the walls of traditional galleries. These platforms serve as a democratizing force in the art world, allowing artists to showcase their work to a diverse and international audience. 

For collectors, the online gallery experience offers unparalleled convenience and accessibility. Collectors can browse, compare, and purchase art from the comfort of their own homes, exploring a vast array of styles and mediums that might not be available locally. 

Setting the Standards, Making Connections 

Integrity and Professionalism: At the heart of Chamoun Gallery’s operations is a deep respect for ethical standards and professional conduct. The gallery is committed to transparency in its dealings with artists, clients, and partners. Whether through the fair representation of artists or the responsible management of its exhibitions and collections, Chamoun Gallery upholds the highest levels of integrity in all its endeavors. 

Creating Harmony through Awareness: Chamoun Gallery firmly believes in the power of art to create harmony, fostering a heightened sense of awareness and a deeper appreciation for aesthetics. The gallery believes in its transformative ability to foster harmony in our world. By promoting awareness and understanding through art, they strive to spark meaningful dialogue, bridge cultural and social divides, and nurture a sense of unity among diverse audiences. Chamoun Gallery’s mission is to use art as a catalyst for connection, encouraging empathy and creating a more harmonious and inclusive society. 

 _____________________ 

About Chamoun Gallery and its Founder, Nour Chamoun 

Nour Chamoun is the founder of Chamoun gallery. She is originally from Aleppo, Syria, and now calls Montreal home. Nour’s love for art was ignited during her studies in civilization history at St. Basil’s tourism school in Aleppo and further enriched through her pursuit of Art History at the University of Montreal. Her vision for Chamoun Gallery stems from a believing that the power of art can be transformative, creating harmony by elevating awareness and aesthetic appreciation. 

For more information, please visit the Chamoun Gallery website: www.chamoungallery.com 

All photos courtesy of Chamoun Gallery. 

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Recognizing this challenge, Artsy Shark has produced a video titled Diversify Your Income Streams that can help artists build sustainable careers.

Our in-depth video explores ten distinct and proven avenues through which artists can diversify their income. Each one offers unique opportunities that range from traditional methods to innovative digital approaches, and provides a broad spectrum of options suitable for different types of art as well as personal interest.

A key focus is the monetization of existing artwork beyond initial sales. We examine strategies such as creating prints and reproductions, which allow artists to leverage revenue from a single piece. Additionally, we explore art licensing, which opens up possibilities for artists to contract for their work for use on a wide range of products.

We take a look at teaching as an option. Many artists find that sharing knowledge and skills not only provides a valuable income stream but also enhances their reputation and network within the artistic community. Possibilities include various teaching formats, from traditional in-person workshops to online courses.

One of the most effective ways to sell art is live and in-person. This video provides insights into navigating art fairs, festivals, and markets. More than just sales opportunities, these events are vital for building relationships, gaining exposure, and understanding market trends firsthand.

The internet is an integral part of most businesses, and for artists it’s important to maintain a strong online presence. We explore e-commerce success, effective use of social media, and leveraging online platforms specifically designed for artists.

Perhaps most critically, we emphasize the importance of diversification itself. By cultivating multiple income streams, artists can create a more stable financial foundation, better equipped to withstand market fluctuations and evolving trends in the art world.

Artists looking to increase sales volume and enter new markets can gain a deeper understanding of these income streams in the video presentation. Whether you’re looking to supplement your current income or take your art business in a new direction, our guide provides the knowledge and inspiration to take your next steps with confidence.

Hello Alyson! Thank you for a great post and it was certainly helpful to read the comments and ideas. I have been publishing an art newsletter for about a decade now. I generally sell an artwork after each newsletter distribution … after I began adding a proper sized image (not as small as a thumbnail, but not huge… generally 500 pixels for the long dimension). I will note that the artwork(s) that sell after publishing are not often the featured artwork!
I had dial-up where I lived in Texas up until last year (now I live in Italy with wireless), so I was one who designed for slow connectors because I was FULLY aware of this problem. Some people make the assumption that BUYERS have money and thus would not put up with a slow connection. However, my experience is that some people in all financial situations just do not enjoy or know how to use computers and it is not important to them. I still design for slow systems. My collectors are not always tech savvy.
I also wanted to say that I am not particularly consistent with the timing of my newsletters and as pointed out earlier, most readers are busy and time flies for them too. I write when I have a new artwork to share, sometimes showing a work-in-progress if I have an event coming up, but have not yet finished something new. I have rarely received a complaint because of too few newsletters, but then, my readers know (I hope!) that I post more frequently on my blog and I use Facebook quite a bit.
I do try to make my newsletter interesting. I often write about something that is not directly about me, but is somehow related to art or my own work. I feel a bit inbred with myself if my newsletter is ME ME ME ME ME ME ME. It is even too much for ME. Also, I keep my newsletters online on my site with a Table of Contents that summarizes the prime article. The older newsletters still find new readers and buyers for me.
I believe a lot in asking for the sale. However, I do not always do it in my mailing. I may post pricing info. in the online version of my newsletter, but sometimes I am even more subtle than that… partly because I do not want prices floating around the Web on too many pages. Things change and I cannot always keep up. I do not want to confuse anyone if they see conflicting information. [On a side note, this is why you should not write info. such as “I have been painting for ten years.” and instead DO write, “I have been painting since 2002.”]
In closing, I want to encourage all artists to try not to become discouraged if you do not get as much or as glorious feedback as you dream of. I have written newsletters for myself and also for a sculpture organization I ran many years ago. I often felt as if I had spent a lot of time for small results only to have people tell me, sometimes years later, that they feel bad they never respond, but they read everything and even pass it on! So just remember that most people do not take time for feedback of any kind. It just means you should express appreciation more for those who do. And perseverance is a must!
Here is my latest newsletter, in case you are curious.
http://www.borsheimarts.com/news/2012_05-OldFlameArt.htm

Art Santa Fe 2024 returns to the Santa Fe Community Convention Center July 12-14. This year, Redwood Art Group is honoring four Spotlight Artists. Get to know Bill Sabatini below.

Q: Introduce yourself — who you are and what your vision as an artist is? What is your background?

A: A retired architect residing in New Mexico for most of the last 50 years, I am living a lifelong calling, to be a fine artist. I believe we cannot live without art.  Whether it is music, film, dance, or visual art, it feeds our soul. I strive to make art that reaches, touches, and connects us to ourselves and others. I have chosen the language of abstract art, a language like no other, with no dictionary to translate it but is open to each individual’s imagination and interpretation. Unlike architecture, there are no constraints. Total freedom is a refreshing change.

My background significantly influences my art. I was born and raised in Pittsburgh, PA, a place with honest, hardworking people. My dream, even as a young child, was to become an architect. With encouragement from my family, I attended Franklin and Marshall College where I studied art history and perfected studio skills that prepared me to pursue an M Arch from the University of New Mexico. I became licensed and through a very successful and rewarding, 40-year architectural practice, I was able to design a diverse portfolio of projects and achieve a fellowship in the American Institute of Architects. In 2020, I retired and now realizing another dream, to be a fine artist.

Q: What is your work philosophy and how does that impact your work?

A: My architectural training and practice taught me a way of thinking. I value simplicity. I’m fascinated by geometry, strong shape and form. My focus is composition. I’m not a fan of making “wallpaper” by creating amorphous or repetitive patterns. I believe, like a good building considers and organizes both the positive (interior) and negative (exterior) space, a good painting does the same. Regarding color and contrast, the high desert environment of the southwest inspired and awakened my creative sensibilities. What can be more visually powerful than an orange sky with purple clouds? Or the lush green, life-filled forest of the Rio Grande moving through rocky earthen, parched mountains? Those contrasts and others are compelling.

Q: What artist(s) inspire you?

A: I am most inspired by Richard Diebenkorn, a genius in composition and color. Never constrained by formalistic rules, he used the entire canvas in unpredictable ways. He was a master of creating strong shapes and forms. He was not afraid to use any color adjacent to any other. His use of line created movement while also contrasting simple planes of color. Like many great artists, he was a rule-breaker for his time. We know he challenged the status quo at the University of New Mexico when he was there in 1950. No adobes adorned with chiles for him. That inspires me.

I’m inspired by many other artists but most notably, the dramatic work of JMW Turner, the color and techniques of Cezanne, Monet and Matisse, and the boldness and simplicity of Franz Kline. Lately, I am enamored with the spontaneity of contemporary artist, David Mankin.

Q: What is the best advice you’ve received?

A: My architectural training taught me to always say, “What if” never relying on one idea. But the best advice that I struggle to comply with daily tells me to not overthink, to follow my own instincts, and to not be afraid to make an ugly painting. Mistakes are opportunities.

Q: When you are not working, where can we find you?

A: Residing in Albuquerque, you can find me with my family and friends enjoying New Mexico’s scenery and perfect weather. Or traveling to see and experience new places that recharge me.

Q: What does exhibiting at Art Santa Fe 2024 mean to you?

A: I’ve been painting in earnest now for about 5 years. Although I have successfully shown my work locally, I’m exhibiting in Art Santa Fe to finally test the waters with a broader audience. The truth is, that artists are constantly looking for validation. I hope I get it here.

Enjoy this stunning collection of portraits by artist Giddy Richt, who captures her subjects with authenticity and spirit. See more by visiting her website.

Studying portraiture is a neverending love/hate experience. I will never get to the end, and that’s OK with me. It’s hard! No wonder I avoided it for so long. What keeps my interest are the questions I keep asking myself. Did I capture the moment, the expression, the subtle grin, the eyes talking to me? I cannot say that I’ve carried out all these things, but I will keep trying.

“Bernadette” color pencil on canvas, 20″ x 20″

There are a couple of muses I tend to use a lot for my drawings. They give me endless expressive information. I also have become interested in recreating photos of Native Americans who lived over a hundred years ago, taken by Edward Curtis. Finding my doppelgänger in his photos led me down a path of discovery and learning that was quite unexpected. Working from a black and white or sepia toned photo is challenging. It has really helped me understand values, edges and basic drawing skills better.

“Its Been A Long Day” color pencil on canvas, 20″ x 20″

I use professional grade color pencils, Caran d’ache Luminance, Derwent Lightfast and Derwent Drawing, and love how the transparent colors allow the layers to glow. The surface I use is El Greco canvas, which has an absorbent ground.

“Lost Ancestry” color pencil on canvas, 23″ x 20″

I begin by toning my canvas, then pencil all over the canvas and rub out with a paper towel moistened with odorless mineral spirits. Then I sketch my composition out directly on the canvas with a medium grey color pencil. I also use an eraser to pull out the highlights, creating sort of a grisaille. Once I’m reasonably sure I have everything where it should be, I begin adding all the other colors in a light manner. I draw everything all over at once, then paint it out. I call that one pass.

“Sam” color pencil on canvas, 22″ x 22″

Painting out is the fun part. In the first pass I use a folded piece of paper towel or paint brush to blend out, using the odorless mineral spirits to melt the colors. By using more or less, you can get different effects. Yes, this first paint out is an ugly stage which I think of as the underpainting.

“Really!” color pencil on canvas, 16″ x 12″

I concentrate on my shapes and values. Details are reserved for the end. I prefer to keep my work fluid so I can keep making changes and adjustments and refining the details as I go through different passes. (Gamblin’s Gamsol is my solvent.)

“Buffalo Calf Road Woman” color pencil on canvas, 24″ x 24″

I stretch my canvas on stretcher bars just like an acrylic or oil painting. Then I varnish with a UVLS spray (I use Goldens) to spray several coats of the high gloss varnish, drying between layers and a final coat of satin varnish to knock that high shine down. Finally, popping it into a floating type of frame.

“Slipping Consciousness” color pencil on canvas, 24″ x 32″

I’m not done experimenting with these pencils, and am having way too much fun seeing what I can do with them. I do declare that color pencils are indeed a fine art medium!

Giddy Richt invites you to follow on Instagram.

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Visual marketing is a strategy that allows companies to capture attention and engage with audiences through visual content such as videos, infographics and interactive elements. It is a powerful tool for communicating information, allowing informational and marketing messages to reach audiences much more effectively than text. One of the most striking examples would be how almost all online casinos, if not all, make the 500% casino bonus banner as bright and prominent as possible.

Why Is Visual Content Important?

Visual content is processed by the brain much faster than text. According to research, the eyes can register 36,000 visual messages per hour, while the average number of words a person can read in the same period is only 15,000. What’s more, 91% of consumers prefer visual content over traditional formats. This emphasises the need to create quality visual content to increase engagement and sales.

Quality over Quantity

In visual marketing, the quality of content is much more important than the quantity. Consumers today expect brands to deliver not just visual content, but high-quality visual design. Studies show that the first impression of a brand is 94% dependent on design. Thus, using standard or low-quality images can negatively impact brand perception and scare away potential customers.

Benefits of high-quality visual content:

• Increase engagement: Unique and high-quality designs attract more attention and increase the level of interaction with the content.
• Improved conversions: Studies show that customised designs are seven times more likely to result in conversions compared to using stock images.
• Positive brand perception: High-quality visual content enhances a brand’s image and supports its reputation for attention to detail and customer-centricity.

Examples of effective visual content:

• Custom graphics: Creating unique graphic elements that reflect the brand’s identity and values.
• Professional videos: Videos created with professional quality filming and editing greatly enhance brand credibility.
• Interactive elements: High-quality interactive elements such as online calculators or virtual tours increase user satisfaction and keep the user interested in the brand.

Thus, investing in quality visual content can play a key role in the success of marketing campaigns. Creating unique and engaging visual content not only helps you stand out from your competitors, but also helps you connect with your audience on a deeper and more emotional level.

Understanding Your Audience

Effective visual marketing starts with a thorough understanding of your target audience. Knowing their preferences, online behaviour and content expectations will help you create content that will be received positively and attract attention. Take Generation Z, for example, who actively consume video content and prefer fast and dynamic formats. They also value originality and creativity, which should be taken into account when planning campaigns.

Important aspects of audience research:

1. Visual preferences: Determining which types of visual content (infographics, videos, interactive elements) are most appealing to audiences.
2. Platforms: Analysing where audiences are most active online and which platforms they prefer to interact with content.
3. Behavioural Factors: Exploring how audiences interact with different types of content and what gets them most engaged.

By understanding these aspects, marketers can create targeted and personalised campaigns that will reach potential customers much more effectively.

Choosing The Right Medium for Your Message

Choosing the right format for your visual content is critical to achieving your marketing goals. This decision should be based on the pre-defined goals and characteristics of your target audience. It is important not to simply follow new trends, but to carefully analyse which type of content will be most effective for a specific task.

Popular visual content formats:

• Video: Can be used to demonstrate a product, educate, or create an emotional connection with an audience.
• Interactive elements: Like quizzes or interactive maps, increase engagement and can serve as a tool to gather data on user preferences.
• High-quality images and graphics: Necessary for creating a positive first impression and can significantly improve brand perception.

Keeping in mind the campaign objectives and audience preferences, marketers can choose the most appropriate type of content, be it an engaging video or a detailed infographic. This will not only attract the attention of the target audience, but also retain it, thus increasing the overall effectiveness of marketing efforts.

Conclusion

Visual content is an integral part of modern marketing. Creating quality visual content helps to increase brand awareness, improve audience engagement and increase conversion rates. Understanding your audience and choosing the right medium to convey your message will play a key role in successful visual marketing.

FAQs

How can visual content help in crisis communication?

Visual content quickly conveys key information and emotions, which is crucial for effective crisis communication.

Can visual content be used for SEO?

Yes, optimising images and videos with the right tags and descriptions can significantly improve your website’s SEO.

How do you measure the effectiveness of visual content?

Use website and social media analytics to track engagement metrics such as views, likes, and sharers.

02:02 Kelly makes a big move from the UK to Upstate New York

04:03 The shift to sustainable art practices

05:51 Understanding biomaterials

09:27 Kelly’s recent solo exhibition

15:36 The role of research in Kelly’s approach to her art

18:25 Exploring the potential of biomaterials

24:50 Public programs and community engagement  [ See Multiply Your Audience and Expand Your Show’s Impact with Jill Powers ]

26:11 The Reading Circle and Mend & Tend for the exhibition

27:45 The importance of connection

30:38 Building a network as an introvert

32:57 Maintaining overseas connections

36:59 Challenges of biomaterials in art

41:38 Resources for artists interested in exploring biomaterials

43:07 Kelly’s upcoming projects

Miami is a city brimming with energy, creativity, and opportunities. For those passionate about the arts, it’s a destination worth considering. With a bustling art scene, numerous events, and supportive networks, budding artists should consider moving to Miami. The city’s rich culture and lively atmosphere provide endless inspiration. Miami is home to many galleries, workshops, and schools that can help artists grow and thrive. The city offers a unique environment for creative expression, whether it’s the influence of diverse communities or vibrant street art. Find out why Miami could be the perfect place for emerging artists to develop their craft and build their careers! 

Thriving Art Scene in Miami 

Budding artists can relocate to Miami for its thriving art scene. The city is known for its dynamic galleries, studios, and art spaces. Popular art districts like Wynwood and the Design District are filled with murals, galleries, and creative hubs. Also, Miami Art Week held annually in December draws artists and art lovers from around the world, making it an ideal event for networking and inspiration. These districts offer a platform for new artists to display their work and connect with influential figures in the art world. So, with such a rich and supportive environment, Miami provides an excellent backdrop for artists to develop and showcase their talents. 

Art Basel and Major Art Events 

Another reason artists love Miami is that this city is home to major art events like Art Basel Miami Beach. This world-renowned event attracts galleries, artists, and collectors, providing a huge platform for exposure. Alongside Art Basel, other significant events like Art Miami and Spectrum Miami also offer opportunities to showcase work and meet influential people in the art industry. These events are great for networking and gaining inspiration from diverse art forms. That’s why participating in or even just attending these events can help artists stay updated with current trends and connect with potential buyers, collaborators, and mentors. 

Supportive Art Community 

The city is known for its various artist groups, associations, and cooperatives that offer guidance and resources. These groups often host events, exhibitions, and workshops to help artists grow and connect. However, behind the art, every artist has a unique story and journey, and there are many opportunities to share these stories and learn from others. Being part of a supportive network allows artists to exchange ideas, find inspiration, and collaborate on projects. This supportive environment can make a significant difference in an artist’s career, providing both professional and personal growth. 

Art Education 

The city offers a range of institutions and programs that can help artists develop their skills. So, here are some key options: 

• New World School of the Arts: Offers high-quality programs in visual arts, dance, music, and theater. 

• Miami International University of Art & Design: Provides a variety of art and design courses, including fine arts, graphic design, and photography. 

• Workshops and Continuing Education: Various local art studios and organizations offer workshops and short courses to help artists continue learning and improving their craft. 

These educational opportunities provide valuable training and resources, helping artists to refine their skills and advance their careers in a supportive environment. 

Photo courtesy of DevilsApricot for Pixabay

Inspirational Environment and Resources 

Artists enjoy Miami because the city’s cultural diversity and natural beauty provide endless sources of inspiration, reminding artists that art is an adventure. Miami’s street art, architecture, and multicultural influences fuel creativity. Additionally, Miami offers a variety of art supply stores, such as Artist & Craftsman Supply and Jerry’s Artarama, ensuring artists have access to the materials they need. These factors make Miami an ideal place for artists to live, create, and grow their careers. 

Opportunities for Artistic Collaboration 

Budding artists should consider moving to Miami because the city offers numerous opportunities for artistic collaboration. Remember that working with other artists can spark creativity and lead to exciting projects. And in Miami, collaboration can take many forms: 

• Art Collectives: Join local art collectives where artists share ideas, resources, and opportunities. 

• Collaborations with Businesses: Partner with local businesses for murals, interior art, and other projects that promote both art and commerce. 

• Public Art Projects: Participate in public art initiatives that allow artists to showcase their work in public spaces, enhancing the city’s cultural landscape. 

• Workshops and Events: Attend and host workshops or events to connect with other artists, exchange techniques, and create joint works. 

These collaborations can help artists build their networks, gain exposure, and grow professionally in a supportive environment. 

Career Growth Opportunities  

The city is home to numerous galleries, art fairs, and commercial spaces that provide platforms for artists to showcase their work. Events like Art Basel and Art Miami attract international attention, helping local artists gain exposure. Miami’s art market is also thriving, offering various opportunities for artists to sell their work and build their reputation. Collaborations with local businesses and public art projects further enhance career prospects. By immersing themselves in Miami’s dynamic art scene, artists can find the support and opportunities to grow professionally and achieve long-term success. 

Image courtesy of Alexas Fotos for Pixabay

Miami – A Haven for Budding Artists 

Miami truly offers a wealth of opportunities for emerging artists! With its dynamic art scene and extensive resources, it’s clear why budding artists should consider moving to Miami. The city provides a supportive environment, access to essential art materials, and various educational opportunities. Overall, Miami’s blend of cultural influences and beautiful surroundings inspires creativity. Thanks to that, artists can find affordable living spaces and numerous chances for collaboration and career growth. Think about it — moving to Miami could be the key to unlocking new artistic potential and achieving professional success in the art world. 

________________________________ 

Author’s bio 

Sarah Johnson is a seasoned content writer at Pro Movers Miami, a family-owned, BBB “A” rated moving company where she specializes in crafting engaging and informative articles about relocation and lifestyle. With a keen eye for detail and a passion for exploring vibrant communities, she brings a unique perspective to the moving industry. When she’s not writing, Sarah enjoys immersing herself in Miami’s thriving art scene and uncovering the city’s hidden gems. 

by Carolyn Edlund

Networking enables you to make the right connections with the right people. Here’s how to begin and build on those relationships.

Have you ever met somebody who seems to know everyone? They have all kinds of business projects going on in different areas and just seem “successful.” It’s easy to see that they are operating on a higher level, and not just advertising and waiting for customers to come to them.

These people have developed a network of connections, cultivating others who are happy to send referrals their way. They have become a go-to person who has established themselves and become a magnet for business.

You can create your own network of connections and start gaining personal recommendations too. Who can you network with? Just about anybody. Whether you pursue contacts through business networking events, in professional artist organizations, through friends and family, or alumni group, it’s up to you. Try these six steps to get started networking successfully:

Keep in mind that it’s not about you.

Ask others about their business, and show genuine interest. Find out what types of clients or connections they are seeking. Let them know you are happy to refer business and will remember them. Tell them about yourself as well. Take their business card. If the connection seems promising, you might arrange a meeting or lunch with them to get further information and get to know them better.

Follow up.

This is the most crucial step, and the one that is most often ignored. When you find good networking partners, you must build your relationship with them by future contact and letting them know that they are important to you. Poet laureate Maya Angelou once said “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When others feel you sincerely want to be a strategic ally in their business, they will want to reciprocate.

Freely give referrals to others without expecting anything in return.

As you pay it forward, you will gradually start to see referrals come your way as well. These referrals will not necessarily be from the people you assisted. It may take time as you grow your network to see the fruits of your labor.

Be open to receiving.

There are two parts of referrals–giving them, and receiving them–which are like two sides of a coin. Just as you gladly give referrals, you should also request and be open to receiving referrals from others. This also requires you to know who you want to meet and why. Give some thought to the types of connections you feel would be most advantageous in your art business. Then, be as clear and specific as possible when describing to others the connections you want to be introduced to.

Show your gratitude.

There is an African proverb which says  “Give without remembering and take without forgetting.” That applies here. Acknowledge those who have referred business to you, and strive to give referrals back to them. If you simply don’t have specific referrals for them, include them in social gatherings where they might meet others. Invite them to art openings, salons, or business events that may benefit them.

Keep building more relationships.

Work toward expanding your network on a regular basis. Endeavor to stay in touch with key contacts by remembering birthdays or special events. As you grow your network, you will become known as a connector who benefits others by your referrals and introductions.

The objective here is to create win-win relationships. It takes work, but with lots of practice networking can become automatic. A great side benefit is that you also develop many personal friendships as well. Resolve to take the first step and introduce yourself to someone you can help by giving your first referral.

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!

Visual content plays a crucial role in marketing strategies. Studies show that visual content is more quickly perceived and better remembered than text. Social media actively uses images and videos to increase engagement. Video content and infographics significantly increase user interaction and drive sales.

Benefits of Visual Content

Here are the main benefits of visual content you should know about:

• Quick perception: 90% of information transmitted to the brain is visual. Visual data is processed 60,000 times faster than textual data. This is due to human evolutionary adaptation: images and visual data have historically played an important role in survival and communication.

• Memorability: People remember 65% of visual content three days after viewing it, whereas textual content only 10%. This is because the brain is better at processing and storing visual images, making visual content a more effective tool for long-term information transfer.

• Attraction: Posts with video attract three times more inbound links than text posts. Video content is more engaging and interactive, making it a powerful tool for attracting and retaining an audience.

Social Media and Visual Content

Social media platforms provide unique opportunities to leverage visual content. Here are some examples of how visual content can increase user engagement:

1. Pinterest: 21% of Pinterest users buy products from websites after seeing them on Pinterest, a platform that focuses on visual content, making it ideal for promoting products and services through eye-catching images and infographics.

2. Consumer preferences: 43% of consumers want to see more video content. Video provides a deeper and more emotional engagement with audiences, helping brands communicate complex messages more effectively and persuasively.

3. Smartphones: 75% of smartphone users watch video on their devices. 26% of them do so at least once a day. As mobile device usage increases, video content is becoming an increasingly important element of marketing strategies, allowing you to reach your audience anytime, anywhere.

The Effectiveness of Video Content

Video content continues to gain popularity among consumers, and its effectiveness cannot be overstated.

Consumer Preferences: 

Four times as many consumers prefer to watch a video about a product or service than read about it. Video allows for visual demonstrations of product features and benefits, making it a more persuasive and informative medium.

Infographics: 

Infographics are liked and shared on social media three times more often than any other type of content. They allow complex data and statistics to be presented in an easily digestible and appealing format, which promotes better understanding and memorisation of information.

Impact Of Images On Social Media

Images play an important role in attracting and retaining users’ attention on social media platforms:

• Twitter: Tweets with images receive 150% more retweets than tweets without images. Images make tweets more visible and eye-catching in the newsfeed, which increases their visibility and engagement with the audience.

• Facebook: Posts with images receive 2.3 times more engagement than posts without images. Images help to make posts stand out in the News Feed, encouraging users to interact through likes, comments and reposts.

• Snapchat: Snapchat users watch more than 10 billion videos a day. The platform focuses on short but engaging visual stories that attract and hold the attention of a young audience.

Influencing Purchase Decisions

Watching a product video increases the likelihood of buying a product by 85%. Video content can show a product in action, demonstrate its benefits and evoke an emotional response from potential customers. This makes video a powerful tool to drive sales and increase brand trust.

The impact of visual content on social media:

Final Thoughts

Visual content plays a key role in modern marketing strategies. It attracts attention, is easy to remember and has a significant impact on consumer decisions. The use of images, videos and infographics significantly increases audience engagement and helps to increase sales. In an increasingly competitive marketplace, it is important to adapt marketing strategies based on audience preferences and needs.

FAQs

Why is visual content so important for marketing?

Visual content is quicker to comprehend and better to remember than text, making it an effective tool for attracting and retaining an audience.

What are the most popular types of visual content?

Images, videos, infographics and animations are the most popular.

What impact do infographics have on social media?

Infographics are liked and shared on social media three times more often than any other type of content.

How effective is the use of video in e-commerce?

Video content increases the likelihood of buying a product by 85% by showing it in action and eliciting an emotional response from customers.

By way of example, I want to share all of the deadlines that lend structure to my calendar.

• I publish a podcast and video every week and sometimes include an updated blog post and weekly newsletter.
• I have twice-weekly meetings with a team member, for which I need to prepare by reviewing tasks and projects.
• I write a Monday bulletin for our members.
• I host almost-weekly live sessions with my students and Accelerator coaching group.

It’s undeniable that deadlines provide strong motivation. My students and clients tell me that they feel more driven when a deadline is in place. Without an upcoming exhibition to mount or a commission to finish, they flounder. They’re not motivated. That’s why it’s vital to always have something to look forward to on your calendar.

I was just reading that, early in his career, artist Paul Rucker scheduled 1 exhibition a month—presumably to build momentum and have those deadlines. One per month! That’s dedication!

By example, I schedule classes, podcast episodes, and events without planning every detail because I know the deadline will drive me to completion.

But we also have to look out for what could happen with too many obligations on your schedule. The constant barrage of looming deadlines for shows will wear you down, and it’s crucial to note that not everyone is fueled by a busy schedule. For some people having too many obligations is too much. If this is you, at some point, you’ll tank, close the binds, and curl up in a fetal position on your studio floor.

We need to have some kind of check on our commitments.

This brings me to what I think is the biggest secret for getting things done: Accountability—both internal and external.

Artist, Matt Kress stepped out of his comfort zone and into Art Santa Fe 2024. Here at Art Business News, we had the pleasure of learning more about his talents and background.

Q: Introduce yourself — who you are and what is your vision as an artist?

A: I was born and raised in Ohio and have been an artist since I was a child. My parents encouraged me to pursue art. I studied art and graphic design at Kent State University. I had a fear of failure as an artist. I also didn’t see a clear career path for Art, so I spent nearly 16 years in the business world.

On a business trip in 2014, I visited Saint Petersburg, FL and found a town alive with the arts. I sincerely felt inspired to move there so I decided to make the move from Ohio to Florida and juggle art and a career. I started painting and putting things into local galleries. 

I applied and was awarded my very first mural with the Tampa Bay Buccaneers in 2018. After that project, I started getting weekly calls to do more murals and said good bye to the corporate world. Since then, I’ve done over 30 murals nationwide, have original art in over 100 homes nationwide. I’ve also painted one of the worlds first flying art pieces called “The Mooney Anomaly” which is internationally recognized in the Aviation world.

Matt Kress and the Mooney Anomaly Flying Artwork

Q: What artist(s) inspire you?

A: My art inspiration came from going to museums in my younger years. I was always drawn to vibrant and unique works from the likes of Gustav Klimt, Chuck Close, Dali, Picasso, Warhol, and Piet Mondrian. I try my best to follow my inspiration and stand beside it in my own unique way.

Q: What is the best advice you’ve received?

A: Early, On, the best advice I got was from a close friend in Saint Pete, Christian McAlhaney. He’s the lead guitarist and vocalist for the international touring rock band, Anberlin. He drew parallels to my art and how rock bands need to tour and play shows to earn a fanbase. In 2018 Christian gave me some tough love. “Matt, I love the the art you’re doing, but don’t forget you’re nothing right now. Get your work out there and do some murals.” He then referenced Shine Festival, which is a major international Mural Festival in Saint Petersburg, FL.

Q: When you are not working, where can we find you?

My approach to every mural and commission is to stay grateful for each commission, treat customers like lifetime friends, and let my past fears drive my inspiration and work ethic. When not working on commissions and new art, you’ll find me building old cars, cycling, running the beach, seeing live music and getting tattoos. 

“Tiger in Technicolor”

Q: What does exhibiting at Art Santa Fe 2024 mean to you?

Art Santa Fe is incredibly important to me. It’s my first time in the southwestern United States sharing my work. Im out of my comfort zone. I have no established base here, no fans, yet grateful to be here. My plan over the past two years is to get out of my Florida comfort zone and start growing in other areas. Santa Fe was a perfect match. I’ve put a ton of heart into the Kress Collection Gallery.

You can find my art and journey on Instagram @mattkressart and website https://mattkress.art