Meet the Artist: Patricio Tlacaelel Trujillo y Fuentes

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ABN: What is your work philosophy and how does that impact your art?

Tlacaelel: I believe that each of us, as we live our daily lives, can write a book about our experiences, our joys, our accomplishments, and our goals in life. For me and my cut-paper art, each piece I make is another page in my life. As the artworks accumulate, they begin to form the tale of my life, another page in the book of my autobiography. The autobiography will continue to evolve until the day I put down the razor blade or scissors for the last time. I’ve been cutting paper since I was five years old, and at 66, I continue to cut paper, exhibiting and promoting my work. Cutting paper gives my life meaning, a purpose, and a sense of leaving a record of my life. Cutting paper is a way of using my frenetic energy to deal with the daily challenges and horrors of life, as well as the joys and accomplishments as I go through life’s rigors. I like the word frenetic because I see my work as frenetic: fast, energetic, and uncontrolled—much like the fauvists of the 20th century.

ABN: What artist(s) inspire you?

Tlacaelel: My work is often inspired by other artists’ works, across disciplines; like modern dance artist Paul Sanasardo, from whom I took dance classes in New York City; concert pianist Douglas Riva, who specializes in the compositions of Spanish composer Enrique Granados; and famed photographer Oscar Lozoya, who’s known for his black and white photography depicting images of Day of the Dead. The beautiful poetry of Garcia Lorca and Rainer Maria Rilke; the way they weave words together inspired me to weave shapes and patterns together in a way that is more sophisticated and detailed than my childhood years. These and other artists have deeply inspired me and influenced my artistic outlook on life, and how I work when making a work of art.

ABN: What’s the best advice you’ve received?

Tlacaelel: I was talking with famed choreographer and modern dance artist May O’Donnell, feeling discouraged about life and process, and she said, “You have to be like a bulldog. Latch on and hold on tight.” This is something I’ll always hold dear to my heart, as I have used those words to give me impetus and resolve in my work. Paul Sanasardo once said to me, “Don’t go looking for a party, be the party.” He also said to me, “Be a strong artist. Work hard and write your own meal ticket.”

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How to Create an Attractive Artist Profile on Art Sales Platforms – How to Sell Art Online

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Breaking into the world of art sales can be a daunting endeavor, but with the right approach and dedication, it can be incredibly rewarding. Whether you’re a seasoned artist looking to expand your reach or a passionate art enthusiast aiming to turn your hobby into a profession, understanding the fundamental principles of art sales is crucial.

Whether you’re a seasoned painter, a budding sculptor, or a digital artist, your profile on these platforms is often the first impression potential buyers will have of you and your work. That’s why from The Abundant Artist we make a complete guide to create an attractive and effective artist profile that stands out and engages potential collectors.

1. Craft a Compelling Artist Statement

Your artist statement is a crucial component of your profile. It’s not just a brief bio; it’s a narrative that communicates your passion, vision, and unique perspective. Keep it concise yet impactful. Aim to cover:

  • Inspiration and Influences: Share what drives you creatively. Are there particular experiences, artists, or movements that influence your work?
  • Artistic Practice: Describe your process and techniques. What materials do you use? What themes or subjects do you explore?
  • Artistic Goals: Let potential buyers know what you hope to achieve with your art. Are you looking to provoke thought, evoke emotion, or create beauty?

Use a tone that reflects your personality and style. Whether you’re whimsical, serious, or somewhere in between, let that voice shine through.

2. Select High-Quality Images

The visual aspect of your profile is paramount. High-quality images of your artwork not only showcase your skill but also attract potential buyers. Here’s how to ensure your images make the best impression:

  • Resolution: Use high-resolution images that are clear and detailed. Avoid blurry or pixelated photos.
  • Lighting: Natural light is ideal for capturing the true colors and textures of your artwork. Avoid harsh lighting or shadows.
  • Background: Use a neutral background that doesn’t distract from your work. A plain white or gray backdrop usually works best.
  • Multiple Angles: If applicable, provide images from different angles or close-ups to give buyers a full view of the piece.

3. Write Engaging Artwork Descriptions

Each piece you showcase should have a description that complements the image and provides context. Include:

  • Title: A compelling title can draw interest. Make it intriguing but relevant.
  • Medium and Dimensions: Clearly state the materials used and the size of the artwork.
  • Inspiration and Concept: Share the story or concept behind the piece. This adds depth and can create an emotional connection with potential buyers.
  • Price: Be transparent about pricing. Buyers appreciate clarity and honesty.

4. Build a Professional Bio

Your professional bio is different from your artist statement. It should focus on your career achievements and qualifications. Include:

  • Education and Training: Mention any formal education or significant workshops and courses.
  • Exhibitions and Shows: List notable exhibitions, galleries, or art fairs where your work has been displayed.
  • Awards and Recognitions: Highlight any awards or honors you’ve received.
  • Publications: If your work has been featured in magazines, blogs, or other media, mention it here.

Keep your bio relevant and succinct. Potential buyers should get a sense of your credibility and experience without feeling overwhelmed by details.

5. Optimize Your Profile for Search

Search engine optimization (SEO) isn’t just for websites; it can also boost your visibility on art sales platforms. To improve your profile’s searchability:

  • Keywords: Use relevant keywords throughout your profile. Think about terms buyers might use to find art like yours.
  • Tags: Use tags effectively to categorize your work. Tags help buyers find your artwork when they search for specific themes, styles, or mediums.
  • Consistency: Maintain consistency in the terms and descriptions you use. This helps search algorithms understand and rank your profile better.

6. Engage with Your Audience

Active engagement can turn a casual visitor into a devoted follower. Here’s how to foster engagement:

  • Respond to Inquiries: Answer questions and comments promptly. Engagement shows you’re approachable and professional.
  • Update Regularly: Keep your profile fresh with new artworks, exhibitions, and updates. Regular updates can keep your audience interested and returning.
  • Share Insights: Consider posting about your creative process, studio life, or art-related topics. This not only engages but also provides value to your audience.

7. Leverage Social Proof

Social proof, such as reviews and testimonials, can significantly boost your profile’s attractiveness. Encourage buyers to leave reviews after a purchase and consider:

  • Showcasing Testimonials: Highlight positive feedback from previous buyers or art critics.
  • Featuring Press Coverage: Display any media coverage or articles about your work.

Social proof helps build trust and credibility, making potential buyers more likely to invest in your art.

8. Professionalism and Consistency

Lastly, maintain a high level of professionalism and consistency across your profile:

  • Spelling and Grammar: Ensure your profile is free of spelling and grammatical errors. Mistakes can undermine your professionalism.
  • Contact Information: Provide clear and accurate contact details. Make it easy for potential buyers to reach out to you.
  • Profile Completeness: Fill out all sections of your profile completely. Incomplete profiles can appear unprofessional and may deter potential buyers.

9. Continuous Learning and Adaptation

The art world is constantly evolving, so it’s crucial to stay updated on the latest trends and developments. Attend workshops, seminars, and conferences to expand your knowledge and network with industry experts.

Remember, success in art sales requires patience, perseverance, and a genuine passion for art. By understanding the market, building relationships, and developing your skills, you can establish yourself as a respected player in this exciting field.

Creating an attractive artist profile on art sales platforms involves a blend of effective storytelling, high-quality visuals, and strategic optimization. By crafting a compelling artist statement, using professional images, writing engaging descriptions, and actively engaging with your audience, you can create a profile that not only captures attention but also builds lasting connections with potential buyers. Remember, your profile is a reflection of your artistic identity, so make it as vibrant and dynamic as your work itself.

Embrace the digital space as an extension of your creative practice and watch as your online presence helps propel your art career to new heights.



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Establishing Yourself in a New Art Community

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That’s exactly what my guest, Joan Chamberlain, experienced when she moved from Dallas, Texas, to Eugene, Oregon, in 2022. I’ve enjoyed watching how Joan has increased her visibility in her new community—doing live painting, getting involved in local events, and finding much more happiness in both her art and life.

In this episode of The Art Biz, we discuss:

  • The positive impact the move has had on Joan’s art practice and why she insists that location matters for an artist.
  • The challenges and benefits of transitioning to a new art community, and how volunteering helped her make key connections in Eugene.
  • How Joan found her niche and is excited to develop more work in that direction.
  • Her informal audience research to find the best market for her work, including the potential for reproductions.

Whether you’re thinking of moving or looking for fresh inspiration in your practice, this episode offers practical insights and motivation. 

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MEET THE ARTIST: TYSEN KNIGHT

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Of course, there are artists I admire, like Picasso and Roy Lichtenstein, but my inspiration goes beyond individual artists. I’m inspired by all types of art and, most importantly, by people—the stories they share, the connections I make. A lot of my inspiration also comes from the young people I mentor. Seeing how excited they are to meet me, and how they look up to me, makes me feel like a kid again myself. They don’t realize that their excitement is contagious.

Being able to share my art and see the impact it has on students, adults, and just people in general, that’s the biggest source of inspiration for me. If I had to pinpoint what truly drives me, it’s seeing other people feel inspired by my work. That’s what keeps me going.

ABN: Tell us a little bit about your outreach. I know you have a foundation, and I know you work in schools, and I think that that’s so important. But tell us more.

Knight: It’s called the Tysen Knight Scholarship Fund, and it’s funny—I can’t really take credit for coming up with the idea. A friend of mine suggested it. I had been receiving a lot of free art supplies from different organizations, and I would just give them away to the kids I was mentoring or anyone who needed them, even homeless artists. I’d pass these supplies on to anyone who could use them.

One day, my friend said, “Dude, you need to start a foundation so you can organize this and really help people in a bigger way.” That’s when it clicked for me. I thought, “That’s actually a great idea.” So, while I was already doing it informally, my friend helped me structure it into something more organized, and that’s how the Tysen Knight Scholarship Fund was born. The idea is to help individual students or underserved people who need a boost, whether it’s confidence, resources, or financial support, to pursue their goals. It originally started with a focus on the arts, but I’ve since opened it up to support all students looking to take their education to the next level.

It’s been an amazing journey. I didn’t even start out asking for donations—things just happened organically. People and organizations rallied behind me, saying, “We love what you’re doing.” One moment that really stands out was when a wonderful group of women invited me to their home. I can’t remember the name of the organization right now, but they gathered there, wanting to hear my story and learn about the Tysen Knight Scholarship Fund.

I was so excited, fresh into the process and full of energy, ready to share everything. I told my story and shared what the scholarship fund was all about. After I finished, they thanked me and said they’d be in touch. The next day, the woman who organized the event called me and said, “Tysen, we donate to a lot of different funds and organizations, but you got the most people to write checks since we started this group.” That moment really showed me the power of the work we were doing and the impact it was having.

I was able to give out 10 scholarships to students from two different high schools here in the Coachella Valley. With the remaining funds, I partnered with the Jesse O’James Center, which is similar to a Boys and Girls Club. It was summertime, and they had a camp for kids, so I decided to collaborate with them. I organized a trip for the students to visit a museum, and I covered everything—from lunch to transportation. When they arrived, they toured the museum and explored all the exhibits. Afterward, they had the freedom to pick any spot inside the museum and start painting or drawing whatever inspired them, whether it was an artifact or a specific piece they liked. It was such an incredible experience to witness.

Honestly, it’s still surreal to think that all of this started because I decided to take my art seriously. I never imagined that following my passion would lead to so many opportunities to give back. It’s just been an amazing journey.

ABN: Absolutely, the arts play a crucial role in a child’s development. They provide a valuable outlet for self-expression and can enhance cognitive and emotional skills, which often translates into better performance in other areas, including academics. It’s unfortunate that arts programs aren’t always a priority in school curricula, but it’s great that organizations like the Boys and Girls Clubs and others are stepping in to fill that gap. They offer essential opportunities for children to explore and develop their creative talents, which can be incredibly beneficial for their overall growth and success. And so powerful that you are partnering with them to build on that success.

Tysen, you mentioned that your first film launched your art career and told your story. Tell us about this second film that’s been getting all the award. What’s the title? What’s it all about?

Knight: The film, titled Homeless Street Artists, follows three homeless artists in the Coachella Valley: two in Palm Springs and one in Indio, California. This project emerged organically from my previous film, which was a documentary focused on street art as a whole.

To provide some context, the first film centered on street artists in general. During production, I found myself in Palm Springs on a Thursday evening, when the city hosts its weekly street fair. It’s a long-standing tradition where downtown is blocked off for vendors and performers. As I walked around, I noticed a homeless man sitting on a bench with a small display of his artwork. He was trying to sell his pieces, as he couldn’t afford a booth at the fair. This moment sparked the idea for exploring the lives of homeless artists, leading to the creation of this new film.

As I walked by, I felt compelled to strike up a conversation with him. I turned around and asked, “Hey, are you an artist?” He replied that he was. I then asked if he was selling his artwork, to which he confirmed. I took a look at his pieces and thought they were pretty impressive.

An idea struck me, and I asked if he’d be interested in being featured in my documentary about street artists. He was on board, but when I asked for his phone number, he told me he didn’t have a cell phone. I handed him my business card instead and said I’d be filming the next day in a different part of town. If he wanted to be part of the film, he should give me a call.

I didn’t think much of it afterward, assuming he might lose the card or be unable to contact me. But while filming at another location, I received a call from an unfamiliar number. It turned out to be him calling, just as I had hoped. He called me and said, “Tyson?” I replied, “Yeah.” He asked, “Can I still be in your film?” I said, “Of course. Where are you?” He told me he was at the recycle bin behind Smoketree Village, a shopping area in Palm Springs, where homeless individuals gather recyclables for money. I told him to stay put and raced over there.

When I arrived, I filmed him right there at the recycle bin. It was a brief segment, but it made it into the final cut of the film. After the film was completed, during every Q&A session I did, people were always curious about the homeless artist featured in the documentary. They wanted to know more about him. I’d tell them his name was Skratch, a well-known artist in the Valley who receives art supplies from the community. The audience was always intrigued and fascinated by his story.

The constant question about the homeless artist made me realize there was a deeper story to be told. I thought, “I might be onto something here.” So, I decided to document Skratch further and see if I could find other homeless artists. This led to the creation of the second documentary, Homeless Street Artists. What began as a brief segment in my first film evolved into a full exploration of this subject, and it’s been incredible to see how it’s gained recognition, winning awards and traveling around the world.

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ART TREKS: Aspen ArtWeek 2024

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Aspen Art Museum

This year’s ArtWeek aligned with Aspen Art Museum’s 45th anniversary celebration, and boy, does that museum know how to throw a party! From rooftop piano solos to artist-led hikes to DJ sets, there was no shortage of exciting things to do all week long. It all came to a head with the ArtCrush Summer Gala, where the museum hosted drinks, dinner, music, dancing, and a live auction to support the arts in Aspen. It was such a fun and impactful way to cap off the week!

We’re so lucky we get to experience Aspen ArtWeek every year. We can’t wait to see the incredible lineup of artists, galleries, and events they come up with for 2025!

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Complete Guide to Selling Art Online: Strategies and Best Practices – How to Sell Art Online

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In this modern world, selling art online has become an accessible and lucrative opportunity for artists worldwide. Whether you’re a seasoned creator or just starting, understanding the nuances of online art sales can help you reach a broader audience and achieve your financial goals. Selling art online with this comprehensive guide will help you, through strategies and best practices, achieve the desired profits and popularity.

Build a Professional Website

A well-designed website serves as your virtual gallery and is crucial for establishing your brand. Your site should be visually appealing, easy to navigate, and optimized for both desktop and mobile devices. Include high-quality images of your artwork, detailed descriptions, and a biography that highlights your artistic journey.

Key Elements to Include:

  • High-Resolution Images: Ensure your art is showcased with clear, high-resolution images. Consider multiple angles and close-ups.
  • Artist Statement: Share your story, creative process, and the inspiration behind your work.
  • E-commerce Functionality: Integrate a secure and user-friendly online store where visitors can view, select, and purchase your art. We recommend Shopify or Squarespace in this article on how to choose the best website for artists
  • Contact Information: Provide a clear way for potential buyers to reach you with inquiries.

Utilize Social Media Platforms

Social media is a powerful tool for reaching new audiences and engaging with your existing followers. Platforms like Instagram, Facebook, Pinterest, and TikTok offer unique ways to showcase your art and connect with potential buyers.

Best Practices:

  • Consistency: Post regularly to keep your audience engaged and informed about new work and upcoming exhibitions.
  • Visual Content: Share high-quality images and videos of your art, including behind-the-scenes looks at your creative process.
  • Engagement: Respond to comments, messages, and mentions to build a loyal community.Hashtags and Tags: Use relevant hashtags and tag locations to increase visibility and discoverability.

Leverage Online Marketplaces

Online art marketplaces like Etsy, Saatchi Art, and Artfinder offer platforms where you can list your art for sale. These sites attract a large audience of art buyers and often handle transactions and shipping logistics, allowing you to focus on creating.

Tips for Success:

  • Create Compelling Listings: Write clear, engaging descriptions for each piece, including dimensions, materials, and techniques used.
  • Pricing Strategy: Research similar works to price your art competitively. Consider offering a range of price points.
  • Customer Reviews: Encourage satisfied buyers to leave positive reviews to build credibility and attract new customers.

Implement Search Engine Optimization (SEO)

SEO for artists is essential for improving your website’s visibility on search engines like Google. By optimizing your site with relevant keywords, you can attract organic traffic from potential buyers searching for art online.

SEO Tips:

  • Keyword Research: Identify and use keywords related to your art and niche. Incorporate them naturally into your site’s content, titles, and meta descriptions.
  • Alt Text: Use descriptive alt text for your images to improve their searchability.
  • Content Creation: Regularly publish blog posts or articles about your work, art trends, or related topics to drive traffic and engage visitors.

Develop an Email Marketing Strategy

Email marketing remains one of the most effective ways to nurture relationships with potential and existing buyers. Building an email list allows you to directly communicate with your audience and keep them informed about new releases, exhibitions, and special offers.

Effective Email Strategies:

  • Segment Your List: Tailor your emails based on subscribers’ interests, purchase history, or location for more personalized communication.
  • Create Engaging Content: Share exclusive previews of new works, behind-the-scenes content, and special promotions.
  • Call to Action: Include clear calls to action in your emails, encouraging recipients to visit your website or make a purchase.

Offer Limited Editions and Exclusives

Creating a sense of exclusivity can drive interest and urgency. Consider offering limited edition prints or exclusive pieces to your online audience. Limited editions not only enhance the perceived value of your art but also create a sense of scarcity that can encourage quicker purchases.

Strategies for Limited Editions:

  • Numbered Prints: Offer a limited number of prints, each numbered and signed, to emphasize their uniqueness.
  • Special Editions: Create special editions with unique features or packaging that are available only through your website.

Focus on Customer Experience

A positive customer experience can lead to repeat sales and referrals. Pay attention to every touchpoint in the buying process, from browsing your site to receiving their art.

Customer Experience Tips:

  • Clear Policies: Provide clear information on shipping, returns, and refunds to manage customer expectations.
  • Packaging: Ensure your art is packaged securely to prevent damage during transit and consider including a personal thank-you note.

Follow-Up: Send a follow-up email after purchase to thank your customers and ask for feedback or reviews.

Collaborate with Influencers and Bloggers

Partnering with influencers and art bloggers can help you reach new audiences and gain credibility. Look for influencers who align with your brand and whose followers might be interested in your work.

Collaboration Ideas:

  • Art Reviews: Send samples of your work to influencers for reviews or features on their platforms.
  • Social Media Takeovers: Collaborate on social media takeovers to showcase your art and engage with new followers.
  • Guest Blog Posts: Write guest posts for art blogs or magazines to share your expertise and reach a wider audience.

Analyze and Adjust Your Strategies

Regularly reviewing the performance of your online sales efforts is crucial for long-term success. Use analytics tools to track website traffic, sales data, and social media engagement.

Metrics to Monitor:

  • Traffic Sources: Identify where your website traffic is coming from to focus your marketing efforts effectively.
  • Conversion Rates: Track how many visitors turn into buyers to assess the effectiveness of your sales funnel.
  • Social Media Insights: Monitor engagement rates and audience growth on social media platforms to adjust your content strategy.

Selling art online offers incredible opportunities for artists to showcase their work to a global audience. By building a professional website, leveraging social media, utilizing online marketplaces, and focusing on customer experience, you can enhance your online presence and increase sales. Remember, success in the online art market requires ongoing effort, adaptability, and a willingness to experiment with new strategies. With these best practices and a strategic approach, you can effectively navigate the digital art marketplace and achieve your artistic and financial goals.



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Technology Is Your Colleague in the Studio with Iris Scott

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“It’s really key to launch your career by bringing your cost of living down so that you can afford to live off your art that’s priced very low. Because the key is pricing your work low. It’s not trying to price it high and convincing the market that they should buy it because art collectors are very savvy.”

“It’s so important to make something that’s better than everything else at that price point. And if that means making your art a hundred dollars, do it and then watch the prices grow.”

“Art schools don’t teach anything about money because they think it’s a bad word, but if you can’t sell your work, you probably won’t get to do it. You’ll have to get a job job.”

“The JPEG might be dead. Now, unfortunately, it’s going to be video.”

“Of the originals I’ve sold over the last 15 years—and I’m talking about almost a thousand originals—90+ percent were seeded on Facebook or Instagram.”

“Technology is a tool and everybody has access to these tools, so play with them and see if you like it.”

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The Buzz: ENVZN24

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ENVZN24: It’s this weekend! Saturday, September 14, from 2 p.m. to 10 p.m. in San Diego’s hip and trendy Logan Heights neighborhood.

WHAT’S IT ALL ABOUT?

Want to experience an unforgettable fusion of creativity and culture? See live dance performances, captivating theatre and music acts, mesmerizing large-scale puppetry, and a stunning fashion show by Fashion Week San Diego. Wander through art installations enhanced with curated soundscapes, indulge in a mini film festival, savor delicious food and drinks from local vendors, and so much more. ENVZN24 — an extraordinary celebration of cross-border artistry!

Building on the success of the inaugural event last fall, programming will now be presented in daytime and evening sessions. “By programming two sessions, we are able to increase the number of activities as well as present more family-friendly activities in the daytime,” explained Vanguard Culture Founder and Executive Director Susanna Peredo Swap.



CELEBRATE SAN DIEGO’S UNIQUE BORDER REGION

You can spend the whole day and see something new continually! Nearly 20 arts organizations and 100 artists will be participating. There will even be a food court offering a wide variety of bi-national culinary treats.

“The cultural and creative diversity of our line-up reflects our mission to celebrate arts and culture from every industry across this unique border region. We are very pleased to align with this year’s World Design Capital San Diego Tijuana 2024 celebration and to have been selected as an official Community Initiative of the WDC program,” stated Peredo Swap.

Debby & Larry Kline Age Of Enlightenment - Tower Of Babel

EVENT DETAILS

DATE & TIME: Saturday, Sept. 14, 2024

2PM – 6PM DAYTIME FESTIVAL
Family-friendly art experiences, mini circus, spoken word, large-scale puppets, steamroller printmaking, live music, food and drink vendors, and more.

4PM – 6PM VIP WINE + CULINARY EXPERIENCE

Soap Factory Courtyard.

6PM – 10PM EVENING FESTIVAL
Immersive art installations, mini-film fest, multi-media and new media experiences, avant-garde fashion show by Fashion Week San Diego, live theatre, music and dance; food and drink vendors and more.

The post The Buzz: ENVZN24 appeared first on Art Business News.

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How do Art Rentals Work?

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by Carolyn Edlund

A candid interview with Joyce Creiger, long time owner of Boston Art Rentals about this niche market, how it works, and the state of the business.

 

Art rented for a corporate space

 

AS:  How has Boston Art Rentals worked with artists over the years?

JC:  When we first started our business, I worked with artists and gave them a percentage of the rental fee, that ranged from 10-20 percent. It wasn’t very profitable for either our company or for the artists. It did give the artists some exposure, however I felt it was more of a waste for both of us.

Eventually I acquired approximately 2,000 works of art, including my personal artwork. This was more profitable. However, I spend $750 a month for storage so I need to have a large number of clients to make it worthwhile.

Generally, we charge $25/ month with a three-month minimum for smaller works, $50 for works over 40″ in either direction, and $75 to $100 for larger works of art. All of our rentals require at least a three-month minimum.

 

rented artwork used in staging a room

Rented artwork used to stage a room

 

AS:  Who are your typical art rental customers?  

JC:  Early on, our biggest customers were law and accounting firms. Then we added financial institutions such as hedge funds and money managers. Now most of our clients are realtors who are staging property for sale. We still have a small clientele of law firms, accounting firms, biotech and financial institutions.

AS:  Can you give an example of artists getting involved with art rentals?

JC:  In our area there is a museum that rents artists’ work as well as art from their own collection. I don’t know what or if they pay the artists, but often clients will purchase the works because they are sponsored by the museum which gives them more credibility.

I’m not sure how profitable this is for the artists. The museum gives the client firm several memberships and classes for their employees. The firm then makes a donation depending on the number of pieces they rent. At one time the minimum was $5,000 for five works of art. I am not sure if that is still the case.

 

Rented artwork shown in a commercial space

Artwork rented to a commercial client for a waiting room space

AS:  What do you see for the future of art rentals?

JC:  The internet has destroyed most of the lower-level original art market. When companies can go on the internet to large commercial websites and purchase art for $100-$200 to cover their walls, it’s hard to sell them on more expensive artworks. When we started our business 50 years ago, it wasn’t unusual to sell a law firm a piece of art for $20-$25,000. Today it is difficult to convince them to spend $1,000. For this reason, the art rental business becomes more attractive to them as there is no capital outlay usually requiring a board of directors to make that decision.

I don’t have a crystal ball, so it’s difficult to predict how the art rental business will play out in the future. A lot depends on the interest rates, what capital expenditures companies are looking to make, and if more employees return to the workplace.

Since Covid, so many employees have been working from home. They don’t really want to change the arrangement, as it basically saves them money they would spend on gas, tolls, parking or commuting. They don’t have as many expenses for childcare or dog walkers or fancy clothes. Unless that changes (which is unlikely) companies are downsizing their physical locations. This reduces the need for spending money on decor, plants or artwork.

 

 

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