The Art Biz ep. 157: Increasing Self-Sales by 400% with Sarah Becktel

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Like many artists early in their journeys, Sarah Becktel focused on building her resume after art school. She was painting and showing in increasingly prestigious venues, but not selling a lot.

In this episode of The Art Biz, I talk with Sarah about her sources of income and how she has increased her overall income by 25% in the last 3 years by being very deliberate about where and how she shows her work.

©Sarah Becktel, OR-28. Oil on panel, 18 x 24 inches.

Sarah does sell through galleries, but she has recently increased her self-sales by 400% putting her effort into 3 specific types of indoor shows each year:

  • One art fair
  • Two fine art and craft shows
  • One holiday artist market

She focuses on shows that are curated or juried because she believes the quality is higher. And sticks with indoor shows as a means of self-preservation. 🙃

You’ll hear Sarah discuss the difference among these, including a general investment for each. She talks about her strategy for selecting the work each show: one venue is for only originals—which she considers her solo exhibition for the year, another for only reproductions and products, and the third is a mixture of the two.

Two pieces of advice Sarah has for other artists:

  1. Think of shows as data points. Don’t focus only on sales, but what you learn from the experience and the relationships you can build.
  2. Consider multiple price points to bring in new customers—even if you make only originals.

[See also: What Is Your Art Business Costing You? ]

Listen

Mentioned

Sarah Becktel art fair booth
Sarah in her art fair booth.

Sarah Becktel Quotes

“Public speaking and talking about your art is a skill you need to develop and keep using to stay sharp.”

“Some of the sales occur because I'm there to tell them the story”

“You want all the people to be following you and connected to you in all the different ways.”

“If they unsubscribe, then they're not the right person for you.”

“Don't necessarily decide whether something was a good show or a bad show based on just the amount of money that you made at the show.”

“Not every show is gonna be the right fit for you. Think of it as an opportunity and think of it as a data point.”

“If you're not planning on putting in the marketing work, developing products aren't gonna help you.“

About My Guest

Sarah Becktel makes paintings and drawings that are inspired by wildlife, animal ecology, and natural history. She is interested in exploring how the animal kingdom has intersected with human civilization throughout history, and how we continue to navigate that intersection today.

Becktel has shown her work in solo and group exhibitions throughout the United States and her work is in private collections across the world. She earned her BFA in painting from the Tyler School of Art and continued her studies of representational drawing and painting at multiple locations. Sarah is based at the New Jersey shore and Bozeman, Montana.

Follow her on Instagram @sarahbecktel

Sarah Becktel

The post The Art Biz ep. 157: Increasing Self-Sales by 400% with Sarah Becktel appeared first on Art Biz Success.



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Industry One Showcases “This is Life”

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Today marks a significant moment in the art world as INDUSTRY One, a first-of-its-kind commission-free gallery based in Portland designed to highlight artists who don’t fit neatly into the traditional art gallery box, introduces its latest showcase “Esto Es Vida” or “This Is Life,” featuring the highly-acclaimed photographer Dorian Ulises López Macías.

Centered in the heart of Portland, at 415 SW 10th Ave, the “Esto Es Vida” exhibition unfolds from Thursday, August 24th to Friday, October 13th, offering a limited time to immerse oneself in its captivating essence.

Since its inception in November 2022, INDUSTRY One has embraced a noble mission—to explore and celebrate diversity and sexuality while giving back to the community and the exceptional artists it showcases. The gallery debuted with a captivating display by the New York-based Black chefs’ collective, Ghetto Gastro. Subsequent exhibitions have featured indigenous Mexican artist Josué Rivas, the dynamic Los Angeles creative studio Object & Animal, and the powerful collaborative showcase between Southern California multimedia artist and graphic designer Madsteez (also known as Mark Paul Deren) and the talented It’s a Living (known as Mexican artist Ricardo Gonzalez), titled “Sentimientos/Sentiments.”

In line with INDUSTRY’s unwavering commitment to unconventional artists and inclusivity, the current exhibition, “Esto Es Vida” or “This Is Life,” adds another significant milestone to the gallery’s journey. This captivating exhibition by Dorian reverently celebrates the essence of each unique soul it captures, unearthing their innate beauty while paying homage to the rich tapestry of Mexico and its vibrant people.

Image courtesy of Dorian Ulises López Macías

Image courtesy of Dorian Ulises López Macías

Dorian’s photography masterfully blends conceptual fashion shoots with raw street portraits, creating a distinctive aesthetic that resonates profoundly with our shared humanity. Fearlessly and boldly, Dorian’s lens brings to light the narratives of underrepresented and marginalized communities, including dark-skinned Indigenous, Brown, and Black individuals in Mexico.

Image courtesy of Dorian Ulises López Macías

Image courtesy of Dorian Ulises López Macías

Upon entering the exhibition space, visitors embark on an immersive journey, traversing with a rich tapestry of experiences and emotions. The showcase features awe-inspiring, floor-to-ceiling prints that establish an intimate yet monumental connection with each subject. Complementing this visual feast, video projections and evocative scents breathe life into the diverse array of identities on display.

The doors of the exhibition are open to all, welcoming visitors to contribute and support in their own unique ways. Whether through donations or advocacy, INDUSTRY One invites everyone to partake in this transformative experience. If you find yourself in the Portland area, make sure to stop by and be part of this remarkable celebration of art, culture, and the beauty of the human spirit.

Author’s Bio:

INDUSTRY One is a first-of-its-kind commission-free gallery designed to highlight artists who don’t fit neatly into the traditional art gallery box. The goal is to explore diversity, and sexuality and give back to the community—as well as the artists whose work is featured.




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Miami Art Week 2016 – Art Business News

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A comprehensive guide to the must-see events at the largest art show in the U.S.

AQUA ART MIAMI
DECEMBER 1–4
Aqua Hotel
1530 Collins Ave, Miami Beach
www.aquaartmiami.com
In the Aqua Hotel in Miami Beach, Aqua Art Miami will celebrate its 12th edition in 2016. Aqua has gained recognition for its focus on supporting an international gathering of young and established galleries with strong emerging and mid-career artists. The 2016 edition will feature 47 international exhibitors showcasing fresh new works. Because it’s set within a hotel, Aqua Art Miami is also a place to relax, take a break, and rest your feet.

ART BASEL MIAMI BEACH
DECEMBER 1–4
Miami Beach Convention Center
Meridian Avenue and 19th Street,
Miami Beach
www.artbasel.com
Art Basel Miami Beach is the mega-show during Miami Art Week. Certainly, it’s the biggest show as well, with more than 260 galleries exhibiting works from North America, Latin America, Europe, Asia, and Africa. From masterworks to newly created pieces by emerging stars, a full range of paintings, sculptures, drawings, installations, photographs, and film are showcased. Large-scale works become part of the outdoor landscape nearby.

ART MIAMI
NOVEMBER 29–DECEMBER 4
Midtown Miami | Wynwood
3101 NE 1st Avenue, Miami
www.artmiamifair.com
Art Miami is the original and longest-running contemporary art fair in Miami and continues to showcase a variety of unparalleled art from more than 125 international galleries. It is a must-attend event for serious collectors, curators, museum directors, and interior designers to see important work at the forefront of the international contemporary art movement.

CONTEXT ART MIAMI
NOVEMBER 29–DECEMBER 4
Midtown | Wynwood Arts District
118 NE 34th Street
FL 33127 Miami

www.contextartmiami.com
CONTEXT Art Miami, sister fair to Art Miami, has established itself as a serious marketplace for top collectors to acquire important works from a collection of specially curated international galleries representing emerging and mid-career artists producing cutting-edge works of art.

DESIGN MIAMI
NOVEMBER 30–DECEMBER 4
Miami Beach Convention Center
Meridian Avenue and 19th Street, Miami Beach
http://miami2015.designmiami.com
This global design forum brings together some of the most influential collectors, gallerists, designers, curators, and critics from around the world in celebration of design culture and commerce.

FRIDGE ART FAIR MIAMI
DECEMBER 3–6
The Betsy Hotel
1440 Ocean Drive, Miami Beach
www.fridgeartfair.com
Fridge Art Fair Miami, organized by artist Eric Ginsburg, features the innovative works of artists, collectives, and galleries—positioned as a boutique, soft-sell venue for all to enjoy in the newly renovated Betsy Hotel.

 

INK MIAMI ART FAIR
NOVEMBER 30–DECEMBER 4
Suites of Dorchester
1850 Collins Avenue, Miami Beach
www.inkartfair.com
INK Miami is a contemporary art fair that is unique among Miami’s fairs for its focus on contemporary works on paper by internationally renowned artists. Sponsored by the International Fine Print Dealers Association, the fair selects exhibitors from among members of the Association for their outstanding ability to offer collectors a diverse survey of 20th century masterworks and just-published editions by leading contemporary artists.

MIAMI PROJECT
DECEMBER 1–4
6625 Indian Creek Drive, Miami Beach
www.miami-project.com
Miami Project 5, a show produced by Art Market Productions, will be erected atop and within an expansive structure located in Miami Beach, and built seamlessly into the existing architecture, elegantly housing 50 exhibiting modern and contemporary galleries from around the world and the diverse selection of artwork created by the artists they represent.

MIAMI RIVER ART FAIR
DECEMBER 1–4
Downtown Miami Convention Center
400 SE Second Ave, Miami
http://miamiriverartfair.com
Now in its 5th year, the Miami River Art Fair is an international, contemporary art fair and the only riverfront art fair held during Miami Art Week. It features both indoor exhibitions and a one-of-a-kind Riverwalk Sculpture Mall, which shows an international collection of monumental sculpture on the banks of the Miami River.

NADA ART FAIR
DECEMBER 1–4
Deauville Beach Resort
6701 Collins Avenue, Miami Beach
www.newartdealers.org
Founded in 2002, New Art Dealers Alliance (NADA) is a not-for-profit collective of professionals dedicated to the cultivation, support, and advancement of new voices in contemporary art. NADA Art Fair is a collection of the world’s youngest and strongest art galleries dealing with emerging contemporary art. It is the only major American art fair to be run by a non-profit organization.

PINTA MIAMI
NOVEMBER 29–DECEMBER 4
Mana Wynwood
318 NW 23rd Street, Miami
www.pintamiami.com
Created in 2007, Pinta is a curated boutique art fair dedicated to the art of Latin America, Spain, and Portugal. The galleries and artists shown at the fair foster Pinta’s mission of giving greater exposure to Latin American and Iberian art in the marketplace.

PULSE MIAMI BEACH
DECEMBER 1–4
Indian Beach Park
46th Street & Collins Avenue, Miami Beach
www.pulse-art.com
PULSE showcases progressive art from an international community of emerging and established galleries, most of which present three artists or fewer.

RED DOT MIAMI
NOVEMBER 30–DECEMBER 4
1700 NE 2nd Avenue at NE 17th Street, Miami
www.reddotmiami.com
A juried, contemporary art show in the heart of Miami, Red Dot Miami features an international slate of galleries. Now in its 10th year, the show combines galleries showcasing over 500 leading contemporary artists with five days of cutting edge art, Spotlight Galleries, Art Labs, Art Talks, entertainment, and special events.

SATELLITE
DECEMBER 1–4
The Parisian Hotel
1510 Collins Avenue, Miami Beach
www.satellite-show.com
Now in its second year, SATELLITE Art Show is an alternative art fair that presents new and exciting projects that span the gamut of art, music, performance, installation, new media, and tech. SATELLITE 2.0 will once again emphasize concept driven rooms, rather than the typical salon-style hang of the standard fairs.

SCOPE MIAMI BEACH
NOVEMBER 29–DECEMBER 4
1000 Ocean Drive, Miami Beach
www.scope-art.com
SCOPE Miami will once again present groundbreaking work, alongside special programming, encompassing music, design, and fashion. Established as an incubator for emerging work, SCOPE celebrates its 16th year of introducing new galleries to the contemporary market.

SPECTRUM MIAMI
NOVEMBER 30–DECEMBER 4
1700 NE 2nd Avenue at NE 17th Street, Miami
http://spectrum-miami.com
Spectrum Miami is a juried, contemporary art show featuring an international slate of contemporary artists and galleries. Spectrum is more than just an art show—it’s an immersive fine art experience where guests attend exciting events, live performances, and educational seminars, as well as enjoy signature programs such as Spotlight Artists, LaunchPad, Art Labs, and Art Talks.

UNTITLED, ART
NOVEMBER 30–DECEMBER 4
Ocean Drive and 12th Street, Miami Beach
http://art-untitled.com
With a commitment to presenting exceptional contemporary art, Untitled, Art’s innovative approach to the art fair model will feature an international array of galleries, non-profits, and institutions, in addition to a variety of special projects, performances, and installations.

WYNWOOD WALLS
NOVEMBER 29–DECEMBER 4
2520 NW 2nd Avenue, Miami
www.thewynwoodwalls.com
The Wynwood Walls Project was conceived by community developer Tony Goldman in 2009. The concept has transformed
Wynwood’s warehouse buildings into giant canvases for acollective street art project. Wynwood Walls has become a major art statement incorporating graffiti into the newest work from artists around the globe. It’s literally become a gallery on the streets.

X CONTEMPORARY
NOVEMBER 30–DECEMBER 4
Nobu Hotel
4525 Collins Avenue, Miami Beach
http://x-contemporary.com
X Contemporary’s second edition will focus on exhibitors representing emerging and mid-career artists. The symbol X represents a destination point and an area of intersection, an evocative title for an art fair that emphasizes introducing narratives that create a crossover between the visual and performing arts and invites unique music, fashion, and brand collaborations.


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Featured Artist Sandra Bechtold | Artsy Shark

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Photographer Sandra Bechtold presents a serene portfolio drawn from the natural world. See more from this artist by visiting her website.

 

“Lonely Water Drop” photography, sizes vary

 

My name is Sandra Bechtold. I am a nature and landscape photographer from Germany.

 

Black and white forest photo by Sandra Bechtold

“Natural Chaos” photography, sizes vary

 

Every time I’m out in the woods or the fields, I marvel at the wondrous beauty and bounty that nature presents to us. I also love observing the changes in the seasons, from the bleakness of winter to the first tender blossoms in spring, to the poppies shining in summer and autumn sweetening the farewell to the warm days with bright colors. Each stage has its fascination for me and offers me a variety of motifs.

 

black and white macro photo of a flower by Sandra Bechtold

“Soft Little Flower” photography, sizes vary

 

Being in nature brings me an incredible calm and grounding. This is exactly what I want to pass on in my photographs. That’s why I often concentrate on individual details of nature in my pictures. I underline this reduction by restricting myself to a few colors or by omitting them completely, as a black and white photograph.

 

black and white wildflower photo by Sandra Bechtold

“Unknown Beauty” photography, sizes vary

 

When taking the picture, I create this desired effect by showing only a very small part of the picture, the most important part, in sharp focus. The remainder of the photo is blurred, letting it fade in importance. In some cases, I achieve this with a special lens that further enhances this effect.

 

Black and white photo of a treed lane by Sandra Bechtold

“Road to Freedom” photography, sizes vary

 

This is the very special magic of my photography. Plants, flowers and blossoms are common, and rarely command a main role in our vision. Like so many things in our everyday life, we no longer really perceive them.

 

black and white photo of dandelion seeds by Sandra Bechtold

“Fly Away in Pieces” photography, sizes vary

 

Through my minimalist approach to photography and the conversion to black and white, they appear both familiar and unfamiliar at the same time. This entices the viewer to take a closer look, to change the way they perceive the world and the intricacies of nature.

 

black and white botanical photograph by Sandra Bechtold

“Tall and Proud” photography, sizes vary

 

Peace and connection with nature are my inspiration and the message I want to convey through my fine art photographs. When we perceive and appreciate nature, we gain the opportunity to reconnect with it and our own inner nature. This is what I strive to achieve with my art.

 

Sandra Bechtold invites you to follow on Instagram.

 

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!



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Visual Marketing: A Catalyst for Business Development

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In an age where our screens are flooded with endless information, captivating visuals have become the driving force behind successful marketing campaigns. Visual marketing, a multi-faceted approach that capitalizes on images, videos, infographics, and other visual aids, is redefining how brands communicate with their audience. This article sheds light on the profound impact of visual marketing on business development, with special emphasis on platforms like Legjobbkaszino.hu and popular online games like the ‘super dice’ slot machine.

Understanding the Dynamics of Visual Marketing

Before diving deep into its impact, it’s crucial to understand what sets visual marketing apart.

  • Immediate Engagement: Unlike textual content that demands time and focus, visual elements are processed 60,000 times faster by the human brain. This immediate engagement ensures that the core message is conveyed within seconds.
  • Emotional Connection: Images and videos have the innate ability to evoke emotions. Whether it’s the nostalgia invoked by a vintage photograph or the excitement triggered by a colorful infographic, emotions play a pivotal role in influencing consumer decisions.
  • Versatility: Visual marketing is not confined to a single format. From short GIFs to comprehensive video tutorials, brands have a plethora of options to choose from based on their target audience and message.

For instance, Legjobbkaszino.hu, a site reviewing various online casino brands, bonuses, and games, leverages visual marketing brilliantly. By incorporating vibrant images of slot machines, animated banners displaying bonuses, and video tutorials explaining game mechanics, the site ensures that users are not only informed but also entertained.

The Positive Impacts on Business Development

Visual marketing serves as the cornerstone for robust business development in several ways:

  • Enhanced Brand Recognition: Consistent use of colors, logos, and visuals across all marketing platforms solidifies brand identity. When users see a specific color or logo, they immediately associate it with the brand, leading to better recall and recognition.
  • Increased Engagement and Traffic: Platforms like Instagram and Pinterest are testaments to the power of visuals. Content with relevant images gets 94% more views than content without. This increased engagement directly translates to higher website traffic, especially if the visual content is linked to a brand’s primary website or platform.

For instance, a user intrigued by the flashy animations of the ‘super dice’ slot machine on a social media post is more likely to visit the online casino platform to try the game.

  • Higher Conversion Rates: A well-designed landing page with compelling visuals can dramatically increase conversion rates. Whether it’s an e-commerce platform displaying high-resolution images of products or a service-based site using infographics to explain its offerings, visuals instill trust and persuade users to take the desired action.
  • Strengthened Community Building: Visual content is more likely to be shared, fostering community building. Users engage with it, share their opinions, tag friends, and even create their own content in response, fostering a sense of community and loyalty around the brand.

A great example is how Legjobbkaszino.hu might use user-generated content. Imagine players sharing their jackpot-winning moments from the ‘super dice’ game. Such visuals, when shared, not only promote the game but also create a sense of community among players.

Challenges and the Road Ahead

While visual marketing offers a plethora of benefits, it’s not devoid of challenges:

  • Content Saturation: With every brand vying for attention, there’s an oversaturation of visual content online. Creating distinct visuals that stand out in the crowd is a persistent challenge.
  • Constant Evolution: The trends in visual marketing are ever-changing. What’s popular today might become obsolete tomorrow. Brands need to be agile and adaptive, ensuring their visuals align with current trends.
  • Resource Constraints: Creating high-quality visual content, especially videos or interactive graphics, can be resource-intensive in terms of time, money, and expertise.

However, with the integration of advanced technologies like augmented reality (AR) and virtual reality (VR), the horizon of visual marketing is expanding. For platforms like Legjobbkaszino.hu, the future might entail offering AR experiences where users can virtually try out games like ‘super dice’, enhancing user engagement and driving more traffic.

In a digital world dominated by visuals, understanding and harnessing the power of visual marketing is no longer a luxury but a necessity. For platforms, be it review sites like Legjobbkaszino.hu or online casino games like ‘super dice’, visuals offer a pathway to captivate, engage, and convert. As the digital landscape evolves, so will the strategies, but the essence of visual marketing, rooted in human psychology, will remain a pivotal component for business success.

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Traveling to 100 Shores with Wildlife Painter and Fiber Artist Eric Jackson | TAA Podcast Season 5, Episode 20 – How to Sell Art Online

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Welcome to season five, episode 20 of The Abundant Artist, the show that dispels the myth of “the starving artist” and shares how you can live an abundant life as an artist and make a living from your talent one interview at a time.

“You can have more than one dream, that’s what I tell people…Who knows where the next dream might be?” — Eric Jackson

Cory welcomes Wildlife Painter and Fiber Artist Eric Jackson, who specializes in unique batik illustrations of Chesapeake Bay and Mid-Atlantic species, in today’s podcast. Eric had had a deep interest in water quality and aquatic life since a young age, especially in and around the Chesapeake region where he grew up. Eric was teaching art in public school when he started selling his art at local art shows in Maryland in 2017. After the 2020 pandemic, he left teaching to pursue his art career full time.

In this episode, Eric explains how he conceptualized the One Hundred Shores project, how it connected Art and Ecology, and how it grew in scope – even without much social media presence at that time – to become a huge storytelling project and a successful Kickstarter initiative eventually. Eric also discusses his passion for teaching art, and why he thinks it’s important for kids to learn art in school.

In this episode:

[:46] Cory mentions how fascinating it has been to watch Eric’s art career evolve over the years.
[2:33] The kind of art Eric makes. What led him to make the kind of art he does.
[4:22] Eric is an outdoor person, spending his free time hunting and fishing. How does that impact the subject matter of his artworks?
[5:17] People are not really familiar with the batik technique and how the pieces are made. Eric often receives questions on that account.
[6:53] Cory wants to talk about Eric’s Chesapeake Bay project (i.e. the One Hundred Shores project) as he thinks it’s a really good window into (1) what Eric’s art is about, and (2) how people respond to his work.
[7:09] Talking about the audience for his work, Eric identifies two distinct segments.
[9:00] Eric discusses the One Hundred Shores project in detail. How the Chesapeake Bay and its ecosystem are connected with the residents in the area.
[11:08] How the One Hundred Shores project connects Art and Ecology, and how that resonates with people.
[11:48] How did Eric conceptualize the One Hundred Shores project? How did it evolve from the ideation period?
[14:04] Eric gives an example of the stories collected during the One Hundred Shores project.
[18:32] How Eric got the word out when he initiated the project.
[21:00] Eric launched a separate website for the One Hundred Shores project. Why does he keep it distinct from his regular website?
[22:40] How the One Hundred Shores project press release helped spread the word further, and made people and organizations reach out to Eric to learn more about his project. How his earlier lesson with TAA helped him put together the press release.
[24:19] Cory asks Eric about the latest status of the One Hundred Shores project.
[26:29] Where people can buy Eric’s One Hundred Shores project t-shirts from.
[28:02] Cory congratulates Eric on the success of his One Hundred Shores project, and mentions that it’s a very interesting example for artists looking for starting a project on a greater scale or planning to take their art to a bigger audience.
[30:48] After years of making art privately, Eric started showing his work to people only as recently as 2017.
[35:05] Eric talks about his love for teaching.
[35:43] Why it is important for kids to learn art in school.
[39:07] Advocating for “Art for art’s sake” and maintaining the integrity of Art as a discipline.
[39:53] Why Eric considers leaving teaching his biggest professional decision till date.
[40:45] What is Eric looking forward to for the rest of 2023?
[44:00] Cory thanks Eric for joining the podcast!

Resources mentioned:

Eric Jackson’s Website
One Hundred Shores
Story narrated by Eric in the podcast

About the guest:

Eric Clark Jackson is a professional artist whose work explores a connection to the water and wildlife of the Chesapeake Bay.  A contemporary fiber artist, his work is an intersection of fine art, contemporary craft, and the ecology of the watershed. His work has received support from the Maryland State Arts Council, Baltimore Office of Promotion and the Arts, and numerous local arts councils. He’s presented his work at the National Folk Festival, the American Craft Show and the Coconut Grove Art Fest in Miami. He is heavily involved in local watershed initiatives on the Chesapeake Bay, and he has worked with numerous non-profits on the forefront of Chesapeake Bay culture and preservation. An avid outdoorsperson, Eric continues to explore the Chesapeake from Leonardtown, where he lives with his wife and two girls.



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She Knows Exactly How Much Her Art Income Will be Every Month

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If you’re lucky enough to have outside support for your art business—even if it’s from a day job—count your blessings. Because the pressure on the work is real when you don’t have that extra source of income, which is why I will continue to bring up the topic of money.

Let’s continue the conversation in this episode.

Kelly Pelfrey’s goal in 2020 was to replace her $50,000 teaching salary, but she quadrupled that. Her income has allowed her husband to leave his job to focus on his doctorate, feel comfortable about taking maternity leave, and save for college for her children.

Kelly shares her income sources, which are dominated by sales of commissions, followed distantly by releases of small paintings. She also sells art for TV screens, has a monthly print release, and a coffee table book.

[ Procedures for Art Commissions with Sema Martin ]

Kelly obviously has the pulse of her best collectors. Her work is strong for sure, but I also believe that people are buying into Kelly’s joy and optimism. When you hear her and detect that in her voice, I think you’ll know what I mean.

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The Role of Collaboration: Exploring the Benefits and Challenges of Working With Other Artists

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In the world of creativity, the adage “two heads are better than one” holds significant weight. Behind the art, we witness a dynamic interplay of minds, a process known as artistic collaboration. When we speak of “working with other artists,” we refer to a mutual exchange of ideas, techniques, and perspectives that can shape a masterpiece. This synergy, prevalent in modern artistic spheres, offers many benefits, ranging from shared resources to expanded exposure. However, it doesn’t come without its fair share of challenges. Let’s explore this intricate dance of creation further.

Harnessing Collective Energy: The Synergy Effect

When discussing creativity, synergy is a transformative force. This concept, denoting that the whole is greater than the sum of its parts, holds powerful implications for artistic endeavors. The synergy effect in the artist’s space unveils itself when diverse creative minds congregate, each injecting their unique perspectives, expertise, and techniques into a shared pool of resources. As artists collaborate, they can generate ideas and create works that would be improbable, if not impossible, when working individually. The resulting masterpieces are often awe-inspiring, striking for their innovation and depth.

Reasons for Collaboration: Beyond Individual Creativity

The image of a solitary artist, entrenched in their solitary pursuit of creative expression, is familiar. Yet, this depiction doesn’t encapsulate the complete picture of the artistic process. Artists frequently collaborate for reasons as diverse as the artists themselves. Collaboration can infuse fresh viewpoints into stagnant projects, providing much-needed stimulation for creative minds. It can bridge skill gaps, empowering artists to bring to life visions that might be too grand or complex for a lone creator. Furthermore, collaboration can be a conduit for experimentation, encouraging artists to push boundaries and venture into uncharted expression domains.

Success Stories: Artistic Collaborations That Made History

A glance through the annals of art history will reveal numerous instances where working with other artists has given birth to extraordinary creations. Take, for instance, the groundbreaking collaborations between Andy Warhol and Jean-Michel Basquiat. Their joint works beautifully melded Warhol’s pop art sensibilities with Basquiat’s raw, neo-expressionist style, creating a dynamic fusion that captivated audiences. Or consider the collaborative murals by Banksy and Robbo, graffiti artists whose joint efforts transformed drab urban landscapes into provocative social commentaries. These powerful partnerships are compelling examples of collaboration’s potential to challenge norms, redefine artistic standards, and impact the art world indelibly.

In essence, the power of synergy in artistic collaboration cannot be overstated. It unlocks a dimension of creativity that transcends individual capability, inviting artists into a space of unlimited possibilities. It invites them to challenge themselves, explore, grow, and ultimately create works of art that push the envelope and leave a lasting impression on audiences.

The Upside of Artistic Collaboration

One of the most immediate benefits of working with other artists is exchanging resources and skills. Every artist has a unique set of strengths. When artists collaborate, they can pool these strengths together, allowing for a richer and more diverse output. A sculptor might join forces with a digital artist to create a mixed-media installation that neither could have accomplished alone. The result is often a more compelling and multifaceted work of art.

Opportunities for Learning and Growth

Collaboration also serves as a platform for learning and professional growth. Artists who work together share resources, knowledge, techniques, and experiences. A seasoned artist might impart valuable industry insights to a novice collaborator, while the latter might bring fresh, innovative ideas. The process becomes an enriching two-way street, fostering personal and professional development.

Image courtesy of Thirdman for Pexels

Collaboration as a Door Opener

Artistic collaborations often lead to increased exposure. Collaborative works can attract a broader audience, drawing in fans of each artist involved. Additionally, collaboration provides a platform for networking within the artistic community. These connections can lead to future opportunities, projects, and collaborations, forming a productive cycle that perpetuates creative growth and exposure.

The Melting Pot of Ideas

Perhaps one of the most exciting benefits of working with other artists is the explosion of creativity that can arise from diverse viewpoints. When artists with different styles, backgrounds, and perspectives unite, the resulting concoction of ideas can be breathtaking. This diversity stimulates artistic imagination, pushing the boundaries of what’s possible and leading to truly unique creations.

The benefits of artistic collaboration are manifold and multi-dimensional. Not only does it provide practical advantages such as shared resources and greater exposure, but it also paves the way for personal growth and creative expansion. It invites artists to step outside their comfort zones, learn, experiment, and create in ways they might never have imagined on their own.

Creative Differences and Conflicts: The Double-edged Sword

While the diversity of thought fuels innovation in collaborative projects, it can also create creative differences. Clashes over artistic direction, decision-making, or concept interpretation can complicate the collaborative process. It’s crucial for collaborating artists to establish clear communication channels and mutual respect for each artist’s vision to navigate these waters smoothly.

The Art of Harmonization

Collaboration inherently requires a higher degree of coordination and communication. Like negotiating an art studio lease, all parties involved must reach a consensus. Scheduling conflicts, differing work styles, or geographical distance can pose significant challenges. Utilizing digital collaboration tools and setting clear expectations can help streamline the process and minimize potential misunderstandings.

Image courtesy of Anna Shvets for Pexels

Image courtesy of Anna Shvets for Pexels

The Business Side of Art

When art becomes a collaborative effort, it also becomes a shared investment. That can bring financial and legal complications that single artists might not face. Questions such as, “Who funds the project?” or “How are profits divided?” can strain relationships if not handled properly. It’s wise for artists to establish a clear agreement at the outset to avoid such issues.

The Struggle for Balance

Collaborating artists may also encounter ego clashes, particularly when individualism collides with the needs of the collective. Striking a balance between maintaining one’s artistic identity and merging with a group’s vision is delicate. Open-mindedness and humility are key to successfully navigating this challenge.

Collaborating with other artists is not without its difficulties. However, by anticipating potential pitfalls and implementing thoughtful strategies, artists can mitigate these challenges and create a collaborative environment that is productive, enriching, and enjoyable. After all, the process of creating art is as important as the final product.

Final Thoughts

Working with other artists invites us into a space of rich creative synergy. While it’s not without challenges – negotiating creative differences, coordinating communication, managing financial implications, and balancing egos – the rewards can be substantial. By pooling resources and skills, artists foster opportunities for learning and growth while enjoying greater exposure and a surge in creativity from diverse perspectives. As artists, let’s embrace collaboration for the breathtaking works it can produce and the enriching experiences and growth opportunities it offers. After all, the journey is just as important as the destination.

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Author bio:

Daniella Bruce is a seasoned writer with a passion for creative arts. She has worked on diverse projects, including a notable collaboration with State to State Move that combined her love for visual art and storytelling. Daniella is dedicated to sharing her insights on artistic collaboration, drawing from her rich experience in the field.


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The Growth and Importance of Creativity Around the World

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By Dan B. Shaw

Where in the world does creativity thrive the most? Canva looked at four countries selected as some of the “most creative” in the latest ranking of the Global Creativity Index and found that the US, UK, Australia, and New Zealand contributed around $1 billion in total last year to their respective governmental art programs, which seek to inspire and encourage art and creativity that in turn further build their economies. 

The data shows that the UK has invested over 300% more government funding of their central arts programs than the US and has increased funding by 11% over the past 10 years. Australia has increased investment into their arts programs by 18% and New Zealand by 33% while the US remains the same as it was 10 years ago with no increase in funding.

This means that federal funding in the US is just $0.47 per capita compared to the UK which is $9.46 per capita, Australia which is $5.2 per capita, and New Zealand which is $5.8 per capita.

However, this has not affected the revenue they have witnessed in their creative industries, with the US creative industry worth a massive $804 billion, followed by the UK at $130.6 billion and Australia and New Zealand at $58.7 billion and $2.4 billion respectively.

Canva also investigated the number of creative art degrees completed in the four countries over the past 10 years and found:

  • The number of completed visual and performing arts degrees in the US has risen by 7% since 2006-07
  • The number of completed creative arts & design degrees in the UK has risen by 17% over the past 10 years
  • The number of completed creative arts degrees in Australia has risen by 21% over the past 10 years
  • The number of completed creative arts degrees in New Zealand has dropped by 0.5% since 2009.

 

These increases mask the threats to creative industries and creativity across the world. Terry Flew, Professor of Creative Industry Studies, Queensland University of Technology in Brisbane, Australia, says, “If there is a global economic downturn, this will disproportionately affect the creative industries. The challenge of digitalization is strong, too, but I also think that imagination exists to make this work, if digital platforms can be convinced (or compelled if required) to be supportive.”

He also cited policy indifference as one of the largest threats to creative industries and creativity across the world at present: “The resurgence of populist nationalism is also an issue, since cultural and creative exports tend to be connected with a more cosmopolitan mindset and openness to cultures from around the globe. They also face existential threats from the power of digital platforms, and their capacity to control distribution to the detriment of content creators.”

Series Colours of Australia Bronwyn Bancroft

A painting from the Series Colours of Australia Bronwyn Bancroft for the Australian Broadcasting Corporation

But despite challenges, countries can still thrive, and even without the hefty funding as in the US and the UK. Some regions cannot afford to invest into the creative industries or have various other demanding priorities to address. Professor Flew speaks about the bottom-up nature of some regions, such as Nollywood in Nigeria: “Lack of development is also often tied to problems in state capacity, such as corruption or excessive military spending, which in turn inhibits development. In these regions, CCI development is often bottom-up in nature, for example Nollywood cinema in Nigeria – a key challenge is to “formalize” these often informal sectors while retaining their market dynamism.”

Developing creative regions such as Latin America and Africa does seem to be showing some strong positive movements. The British Council’s report on the Brazilian Creative Economy found that there are one million creative jobs in Brazil and 200,000 creative businesses that account for 2.64% of its GDP—an almost 70% increase in the last decade. This is growing at an annual rate of 4.6% per year–more than double the growth of Brazilian economy overall. Fashion is the leading creative industry, followed by music, film and online media, which are all growing in Brazil. Meanwhile, Africa has one of the youngest populations in the world, and the growth of digital and mobile technology and systems means there’s many opportunities for progress powered by creative minds.

Selaron Staircase Rio de Janeiro, Brazil

Selaron Staircase Rio de Janeiro, Brazil

As Professor Flew mentions, Nigeria’s booming film industry, named Nollywood, has become the second largest film industry in the world, producing around 1,500 films every year–definitely an impressive number. Over a million people are employed in the industry, making it the country’s largest employer after agriculture, while also making close to $600 million annually, highlighting the wealth of creativity and demand for consuming it across the continent.

Indeed, the worldwide streaming service Netflix, worth billions of dollars, and a juggernaut of creativity and distribution online, has acquired films made in Nollywood and has even been inspired by Africa. They have recently announced the release date of “Queen Sono”, an spy show which will ”showcase an African aesthetic onscreen that the rest of the world has never had a chance to see… exploring the origins of contemporary trends through African eyes and the breadth of ideas that this vast continent has to offer,” according to Dorothy Ghettuba, head of International Originals for Africa at Netflix.

African Art Wooden Bowls Art Print by Werner Lehmann

African Art Wooden Bowls Art Print by Werner Lehmann

With African art and creativity clearly in high demand, I spoke to the founder of Afripedia, a website where African creatives worldwide can collaborate, create opportunities and inspire the next generation. “While producing the Afripedia series, it became evident that there was a significant group of talents across the continent who had remained underrepresented in the global creative industry,” explains Teddy Goitom, who co-founded the Afripedia project alongside Senay Berha. “Our aim is for Afripedia to serve as the premier search engine to find the best creative talents of African descent, a platform for creative collaborations across Africa and her diaspora, and a global employment pool for future top talents,” says Goitom.

Creativity drives success in every country that supports it. Whether it comes from government sources or independent organisations, investing in arts and culture has a significant beneficial impact on countries as a whole. And with this comes the growth, innovation and fresh ideas that will shape the global society of the future.

Dale Grimshaw Wonderland Murial in London UK

Wonderland Murial by Dale Grimshaw in London, UK

About Dan B. Shaw

With many family members working inside the world of art as designers, students and graffiti artists, Shaw has been inspired by artists and creativity his whole life, and remains an interested observer of all things art, using inspiration from all around him to draw on in his current path of digital and marketing.

Canva is a graphic-design and publishing tool for designers and non-designer alike. Canva seeks to inspire creations for use in a wide variety of industries. As advocates for creativity and innovation all over the world, Canva conducted this research to explore, understand, and highlight how important the creative industry is for people everywhere, and what more can be done to open up the doors of creativity for aspiring creatives globally. 


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Featured Artist Deb Hall | Artsy Shark

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Artist Deb Hall presents a remarkable group of complex layered abstract paintings filled with color and texture. View more of her portfolio on her website.

 

“Red Cliffs” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

 

In artist forums and receptions, I sometimes introduce myself as an emerging artist, at a mature age. Friends sensitive to our youth-culture bias ask why.

 

Abstract mixed media landscape by Deb Hall

“Future Post” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

 

It’s the most truthful shorthand I have for why I stepped back into my art practice after years of letting it languish.  Aging, no emotional maturing, finally brought me to a place of why create, rather than what to make.

 

Abstract art with a collage of squares by Deb Hall

“Havasu Memory” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

 

The old Renaissance maxim, “Every painter paints himself” only holds true if the painter in question welcomes and revels in all the pilgrim parts of both the ego and the soul. As a mature artist, I know myself better. I know aspects of myself like fear of failure and the need for control can keep me from being open, playful and experimental.

 

mixed media abstract beach landscape by Deb Hall

“Sea Glass Beach” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

 

I also know, from experience, that I thrive when I risk failure and stay open to new trials and adventures. In other words, my art practice is about building a fuller, more authentic life.

 

mixed media abstract landscape by Deb Hall

“East, Toward Home” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

 

In every painting session I am meeting myself — revealing what delights my eye, grabs my attention, begs for exploration. I work abstractly and beyond selecting a particular color palette, I don’t preplan my imagery.

 

“Unknowable Things” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

 

Staying open to what arrives is my only strategy. Responding intuitively to what next in terms of adding fresh adjacencies of color, pattern, texture and forms is how I build my visual story.

 

Layered abstract mixed media painting by Deb Hall

“Summer Eve” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

 

As a horticulturist, retired landscape designer and geology-loving trekker, I’m truly enamored with exposed earth strata and the geometric adjacencies of multi-hued fields and textured growing fields. As a city dweller, I also find the flat and papered walls of urban streetscapes equally compelling. In all ways, it’s these weathered terrains and my curiosity about what lays beneath and within them that informs my art.

 

Geometric abstract painting mixed media by Deb Hall

“Landscape of Second Guesses” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

 

Like the paths I tread, my art is layered, textured and conveys a sense of history waiting to be discovered. I use multiple passes of paint over collage elements I find or print myself. Selective sanding and glazing add depth and, often, a patina of age. In this manner, I express my deep interest in what time both builds and degrades.

 

Deb Hall invites you to follows her on Instagram and Facebook.

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!



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Lean into Existing Collector Relationships: Why you should be paying attention to current collectors – How to Sell Art Online

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I hear from artists all the time who want help reaching more of their target collectors. In a recent email one artist even had a pretty good idea of who those people were.

But the profile she shared with me was generic.

Affluent women in their 40s who do yoga, go to therapy, meditate, and like to collect art.

And it was the same one every luxury goods maker wants to reach.

These women are being marketed to by every artist, car maker, furniture maker, winemaker, and boutique grocer on earth.

So how do you break through the noise?

If you’ve been selling for a while there’s a secret unfair advantage you might be overlooking.

Your previous collectors.

Selling to Existing Customers

One of the basic rules of business is that it’s cheaper to sell something to an existing customer than it is to sell to a new customer.

Plus, it makes a SIGNIFICANT difference to your business (for example, according to one study, increasing customer retention rates by only 5% can result in a profit increase of between 25% and 95%).

This is why retail shops have loss leaders—cheap things they can sell at a loss to get a customer in the door so they can sell them something else later.

Do you know who else it’s easier and cheaper to sell to?

A referral.

It’s much easier to sell art to a collector’s friend than it is to sell to a stranger off the street.

Why?

Well, think about it.

Who do you turn to when you’re looking to buy a book by an author you haven’t read before? How about when you want to try a new restaurant? Or pick a handyman to help with something that’s broken at your house?

You ask your friends.

People buy from people they know, like, and trust, and when you get a recommendation from someone you already know, like, and trust, you’re more likely to consider it.

1000 True Fans and Long-Term Relationships

Just last week an artist told me she sold a $155 print to someone five years ago and they had just purchased a $10K original from her. The key was staying in relationship with the collector over time.

Kevin Kelly writes about the power of having 1000 true fans in his essay, “1000 True Fans”. He defines a true fan as someone who will buy anything you create/make.

Take a look at how he breaks down the math:

“You need to meet two criteria. First, you have to create enough each year that you can earn, on average, $100 profit from each true fan. That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans. (emphasis added)

“Second, you must have a direct relationship with your fans. That is, they must pay you directly. You get to keep all of their support, unlike the small percent of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for most folks.”

So what are some ways that you can nurture your direct relationships with your existing collectors, and turn those relationships into bigger sales and referral sales?

We’ve broken it down into a few main areas for you to consider.

Follow, Comment, and DM on Social Media

Social media is a great tool to use to stay connecting with your collectors.

Whether you’re on Facebook, Instagram, TikTok, Snapchat, or somewhere else, follow (or befriend) your collectors and invite them to follow you.

Make sure you turn on notifications for your collectors so you can have reminders to touch base with them. As they post or share, comment on their posts and/or send them relevant DMs. Treat them like friends of yours, like people you know.

For example, in an article on Artsy, Dennis Osadebe shares that he remembers a conversation with his first collector.

“When he decided to buy the work, it felt that he was invested in it, saying ‘I believe in you so much,’” Osadebe said, adding that the exchange helped him set a framework for future interactions with buyers. “I want to feel like collectors are buying into a belief system, into my story, and are also just invested in my growth.”

In another article, focused on social media for artists, Hannah Ray, a social media specialist, recommended that you “Focus on the real people who are jazzed about what you’re doing—interact with them in DMs, comments, follow and like back—be as interested in their real lives as you want them to be in yours.”

Social media is great for direct interactions, but if you don’t like social media, don’t worry! There are other ways to build and maintain those relationships.

Send Email Newsletters

Like…sending regular email newsletters.

Setting up a newsletter is a fantastic way to keep in touch with all of the people who are interested in your work, whether they’re a fan, one time buyer, or collector.

Pick a day/time when you’ll email them and stick with it. That could look like emails monthly, or twice a month, or even more frequently, if you’d like. The key here is to make sure you’re sending the newsletter regularly.

(Need more info on newsletters & email marketing for artists? We have you covered!)

You can also segment your email list by your most important collectors. Think about sending them special behind-the-scenes info once in a while, or other unique sneak peeks. Doing this helps strengthen your connection with them.

And, when people respond to your newsletter, write back to them. They’ve taken the time to reach out and when you reciprocate, it helps grow your relationship.

Offer Studio Visits (Both Private & Public)

One fun and unique way to build relationships with collectors is to offer studio visits so they can come to your studio, see your work, and have a conversation with you.

We’ve written a guide to artist studio visits with many recommendations and suggestions for hosting a studio visit. Some highlights include:

  • Show your work
  • Invite people at a set time (at least 2-3 weeks in advance, if possible)
  • Consider private studio visits that are 1:1 (and leave a buffer between appointments)
  • Follow up

If you’re curious about what this might look like in action, check out Anita Nowinska, a British artist who holds private studio visits and has also participated in events such as the Devon Open Studios.

Live Stream Shows

If you’re not interested in having people in your home studio, you might want to consider live streaming for artists (where you record and stream yourself while you create your art), instead. Today, there are a plethora of ways and spaces where you can do this: Instagram, Twitch, and YouTube are three of the main hubs.

There are a lot of reasons people enjoy watching live streams of artists; one of them, according to a CTRLZ article, is that often artists end up having intimate conversations with the audience.

Although this might seem like a new(er) approach, Bob Ross is one of the original implementers. Remember “The Joy of Painting” which aired from 1983-1994? A more contemporary example would be Ali Sabet, who has a YouTube channel where he’s livestreamed. He also has a strong Instagram presence where you can find live streams of him sketching, painting, and more.

Host Living Room Shows

Did you know that before Pablo Picasso was famous, he had folks come to Gertrude Stein’s living room salon?

There’s something about hosting a living room show that is incredibly intimate and personal (or in Will Eskridge’s case, a backyard party show—check out this podcast episode to learn more about how he approaches them).

Plus, it’s easy! Most people know at least 5-10 friends they could invite over to their house, and it doesn’t have to be high pressure or high stakes. You can socialize for a chunk of time (I’ve found 45 minutes to be a good amount) and then speak for 5 minutes and share that your art is available for sale. After, go back to socializing.

It’s that simple.

An added bonus is that living room shows can offer GREAT material for your social media channels and/or your newsletter. Taking a selfie with participants and tagging them, artistic pictures of the food, photos of your art—it all invites your audience into the fun experience with you. AND, the pictures of everyone who’s there offer powerful social proof that people are interested in your artwork.

There, you have it!

Above all, remember: whichever of the five strategies (or combo of them) you choose to implement, it’s about creating, nurturing, and strengthening your relationships with your collectors and your True Fans.



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My Money Odyssey and the Evolution of Art Biz Success

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“My mom volunteered to collect money for charities on the block, and she volunteered to do it because she sent her daughter out to get the money.”—Alyson Stanfield 

“I think probably those skills came into play when I worked in museums and wrote grants and asked for donations for the shows that we wanted to put on.”—Alyson Stanfield 

“If I have something that I believe in, I don't have a problem asking for money from people.”—Alyson Stanfield 

“I didn't want to sell art after 9/11. And I didn't know how to run a business because I'd been working in art museums for 10 years.”—Alyson Stanfield 

“You were definitely way ahead of the game in terms of just seeing the opportunity with the internet in a way where, again, I was in college in 2003, and I never would have even guessed you could do any of the things that you said you did in your business. I wasn't even aware that these were possibilities.”—Parker Stevenson

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The Evolution of Art Critique in the Age of Social Media

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Diving into the digital realm, we witness the dynamic evolution of art critique. Traditionally, elite circles dominated this space. Now, platforms like Instagram and Twitter have revolutionized it. Consequently, the once-exclusive arena of aesthetic analysis has been democratized. Everyday individuals, equipped with a keyboard and passion, are shaping artistic narratives. As a result, contemporary creative evaluation intertwines with likes, shares, and global feedback. While this transformation has its merits, challenges also arise. Through this journey, we’ll explore how the age of digital platforms is reshaping our understanding and appreciation of creative expressions. Join us as we navigate this fascinating terrain.

The Democratization of Art Criticism

Art criticism, once held in exclusive circles, now flourishes in the digital age. Thanks to platforms like Instagram and TikTok, everyone holds a critic’s pen. Suddenly, a global audience can “like,” share, or comment on a creation. This shift means instantaneous feedback, propelling artists to global stardom overnight. On the flip side, feedback isn’t always positive. Yet, this immediate interaction can shape, even redefine, an artist’s vision. However, it’s not just about popularity metrics. Through comments and direct interactions, artists engage in invaluable dialogue. In essence, the digital realm has democratized and enriched the world of artistic evaluation.

Photo by Prateek Katyal for Pexels

The Shifting Platforms of Discourse

As art’s narrative evolves, so do the platforms that spotlight its discourse. Instagram, undeniably a visual haven, foregrounds imagery, granting artists a digital canvas. Meanwhile, Twitter offers succinct bursts of feedback and thought-provoking conversations. In contrast, TikTok provides a stage for artists to showcase processes and quick critiques through engaging videos. But that’s not all. Pinterest serves as a hub for inspiration, spotting trends, and curating mood boards.

Furthermore, art-centric spaces like DeviantArt and Behance prioritize dedicated artistic communities. As artists navigate these platforms, they’re met with diverse feedback, varied audience interactions, and fresh opportunities for exposure. Each platform, with its distinct features and audiences, molds the conversation around art, continually reshaping and enriching the way we experience and discuss creative expressions in the digital age.

Advantages of Social Media Art Critique

Critiquing artistic work on platforms like Instagram or Twitter presents manifold benefits in this digital era. First and foremost, artists experience unparalleled global exposure. A single post can transcend borders, introducing a creator’s work to international audiences. Moreover, collaborations emerge effortlessly. Through online interactions, artists discover peers, leading to joint ventures and fresh perspectives.

In addition, with the vast audience range, interpretations diversify. A piece may resonate differently across cultures, revealing multifaceted meanings. Furthermore, the immediacy of feedback accelerates growth. Artists can refine techniques or explore new directions based on real-time reactions. Hence, while traditional critique avenues remain relevant, the digital sphere amplifies, diversifies, and accelerates the conversation around creativity, fostering a more connected, informed, and dynamic artistic community.

Photo by Cottonbro Studio for Pexels

Photo by Cottonbro Studio for Pexels

Challenges and Drawbacks

Despite the evident benefits, the evolution of art critique within the digital realm isn’t without challenges. Firstly, the vast online landscape can create echo chambers. Artists might only receive feedback from like-minded individuals, stunting growth. Furthermore, while platforms like TikTok democratize critique, the value of professional insights might wane.

Notably, the swift pace of online reactions brings the specter of “cancel culture.” A single misstep and an artist’s reputation can plummet. Additionally, the brevity of comments may lead to misunderstandings, often overshadowing constructive discourse. Lastly, with algorithms guiding user feeds, truly diverse feedback might elude artists. Thus, while digital platforms reshape and broaden the critique landscape, they also introduce complexities that artists and critics must navigate with caution.

The Changing Role of Traditional Art Institutions

Traditional art institutions find themselves at a crossroads in the age of burgeoning digital platforms. Historically, museums and galleries held the reins of artistic narrative. Today, their roles are evolving. Some adapt, intertwining with platforms like Instagram, offering virtual gallery tours or online artist discussions. Meanwhile, others resist, upholding the sanctity of physical art experiences.

Furthermore, art schools grapple with integrating digital discourse into classic curricula. As the divide between offline and online blurs, so does the role of conventional art establishments. Augmented reality art experiences exemplify such convergence. The challenge? Balancing timeless tradition with the relentless march of digital progress ensures the art world remains both relevant and reverent.

Photo by Suzy Hazelwood for Pexels

Photo by Suzy Hazelwood for Pexels

The Future of Art Critique in a Digital World

Gazing ahead, the realm of artistic critique in our increasingly digital world appears boundless. Emerging technologies promise to reshape the landscape further. Virtual Reality (VR) might soon immerse us in art critiques, making feedback experiential. Likewise, Augmented Reality (AR) could blend physical artworks with digital interpretations, offering layered insights.

Furthermore, Artificial Intelligence could revolutionize feedback dynamics with its potential for personalized art critique. Simultaneously, fresh online platforms will inevitably emerge, each carving out its niche in the vast critique cosmos. Yet, amidst this digital surge, one truth remains: the essence of critique—understanding, appreciating, and constructively analyzing art—must endure. As we stand at this intersection of tradition and innovation, our journey into the future of digital art discourse promises to be both enlightening and exhilarating.

Final Verdict on Evolution of Art Critique

Navigating the intricate maze of the digital era, we’ve delved deep into the evolution of art critique. From traditional realms to the bustling world of online platforms, artistic discourse has undergone seismic shifts. While the democratization of critique through sites like Instagram has its merits, challenges persist. The balance between professional insights and public opinions remains precarious. Yet, one thing is certain: art, in its essence, remains a reflection of society.

Understanding and embracing these changes is paramount as we bridge the chasm between the past and the future. Every voice has its place in this fusion of the timeless and the contemporary. As our artistic journey continues, may we always champion constructive, respectful, and transformative discourse in this ever-evolving landscape.

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Author’s Bio

Alexandra Stevens is a passionate writer, art enthusiast, and cultural critic. With over a decade of experience in the world of arts and literature, she has contributed to various art journals, magazines, and blogs. Recently, she collaborated with Clean Cut Moving to pen a series of articles detailing the intricate relationship between art, space, and relocation. 


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