Category: marketing

Welcome to season five, episode 20 of The Abundant Artist, the show that dispels the myth of “the starving artist” and shares how you can live an abundant life as an artist and make a living from your talent one interview at a time.

“You can have more than one dream, that’s what I tell people…Who knows where the next dream might be?” — Eric Jackson

Cory welcomes Wildlife Painter and Fiber Artist Eric Jackson, who specializes in unique batik illustrations of Chesapeake Bay and Mid-Atlantic species, in today’s podcast. Eric had had a deep interest in water quality and aquatic life since a young age, especially in and around the Chesapeake region where he grew up. Eric was teaching art in public school when he started selling his art at local art shows in Maryland in 2017. After the 2020 pandemic, he left teaching to pursue his art career full time.

In this episode, Eric explains how he conceptualized the One Hundred Shores project, how it connected Art and Ecology, and how it grew in scope – even without much social media presence at that time – to become a huge storytelling project and a successful Kickstarter initiative eventually. Eric also discusses his passion for teaching art, and why he thinks it’s important for kids to learn art in school.

In this episode:

[:46] Cory mentions how fascinating it has been to watch Eric’s art career evolve over the years.
[2:33] The kind of art Eric makes. What led him to make the kind of art he does.
[4:22] Eric is an outdoor person, spending his free time hunting and fishing. How does that impact the subject matter of his artworks?
[5:17] People are not really familiar with the batik technique and how the pieces are made. Eric often receives questions on that account.
[6:53] Cory wants to talk about Eric’s Chesapeake Bay project (i.e. the One Hundred Shores project) as he thinks it’s a really good window into (1) what Eric’s art is about, and (2) how people respond to his work.
[7:09] Talking about the audience for his work, Eric identifies two distinct segments.
[9:00] Eric discusses the One Hundred Shores project in detail. How the Chesapeake Bay and its ecosystem are connected with the residents in the area.
[11:08] How the One Hundred Shores project connects Art and Ecology, and how that resonates with people.
[11:48] How did Eric conceptualize the One Hundred Shores project? How did it evolve from the ideation period?
[14:04] Eric gives an example of the stories collected during the One Hundred Shores project.
[18:32] How Eric got the word out when he initiated the project.
[21:00] Eric launched a separate website for the One Hundred Shores project. Why does he keep it distinct from his regular website?
[22:40] How the One Hundred Shores project press release helped spread the word further, and made people and organizations reach out to Eric to learn more about his project. How his earlier lesson with TAA helped him put together the press release.
[24:19] Cory asks Eric about the latest status of the One Hundred Shores project.
[26:29] Where people can buy Eric’s One Hundred Shores project t-shirts from.
[28:02] Cory congratulates Eric on the success of his One Hundred Shores project, and mentions that it’s a very interesting example for artists looking for starting a project on a greater scale or planning to take their art to a bigger audience.
[30:48] After years of making art privately, Eric started showing his work to people only as recently as 2017.
[35:05] Eric talks about his love for teaching.
[35:43] Why it is important for kids to learn art in school.
[39:07] Advocating for “Art for art’s sake” and maintaining the integrity of Art as a discipline.
[39:53] Why Eric considers leaving teaching his biggest professional decision till date.
[40:45] What is Eric looking forward to for the rest of 2023?
[44:00] Cory thanks Eric for joining the podcast!

Resources mentioned:

Eric Jackson’s Website
One Hundred Shores
Story narrated by Eric in the podcast

About the guest:

Eric Clark Jackson is a professional artist whose work explores a connection to the water and wildlife of the Chesapeake Bay.  A contemporary fiber artist, his work is an intersection of fine art, contemporary craft, and the ecology of the watershed. His work has received support from the Maryland State Arts Council, Baltimore Office of Promotion and the Arts, and numerous local arts councils. He’s presented his work at the National Folk Festival, the American Craft Show and the Coconut Grove Art Fest in Miami. He is heavily involved in local watershed initiatives on the Chesapeake Bay, and he has worked with numerous non-profits on the forefront of Chesapeake Bay culture and preservation. An avid outdoorsperson, Eric continues to explore the Chesapeake from Leonardtown, where he lives with his wife and two girls.

If you’re lucky enough to have outside support for your art business—even if it’s from a day job—count your blessings. Because the pressure on the work is real when you don’t have that extra source of income, which is why I will continue to bring up the topic of money.

Let’s continue the conversation in this episode.

Kelly Pelfrey’s goal in 2020 was to replace her $50,000 teaching salary, but she quadrupled that. Her income has allowed her husband to leave his job to focus on his doctorate, feel comfortable about taking maternity leave, and save for college for her children.

Kelly shares her income sources, which are dominated by sales of commissions, followed distantly by releases of small paintings. She also sells art for TV screens, has a monthly print release, and a coffee table book.

[ Procedures for Art Commissions with Sema Martin ]

Kelly obviously has the pulse of her best collectors. Her work is strong for sure, but I also believe that people are buying into Kelly’s joy and optimism. When you hear her and detect that in her voice, I think you’ll know what I mean.

In the world of creativity, the adage “two heads are better than one” holds significant weight. Behind the art, we witness a dynamic interplay of minds, a process known as artistic collaboration. When we speak of “working with other artists,” we refer to a mutual exchange of ideas, techniques, and perspectives that can shape a masterpiece. This synergy, prevalent in modern artistic spheres, offers many benefits, ranging from shared resources to expanded exposure. However, it doesn’t come without its fair share of challenges. Let’s explore this intricate dance of creation further.

Harnessing Collective Energy: The Synergy Effect

When discussing creativity, synergy is a transformative force. This concept, denoting that the whole is greater than the sum of its parts, holds powerful implications for artistic endeavors. The synergy effect in the artist’s space unveils itself when diverse creative minds congregate, each injecting their unique perspectives, expertise, and techniques into a shared pool of resources. As artists collaborate, they can generate ideas and create works that would be improbable, if not impossible, when working individually. The resulting masterpieces are often awe-inspiring, striking for their innovation and depth.

Reasons for Collaboration: Beyond Individual Creativity

The image of a solitary artist, entrenched in their solitary pursuit of creative expression, is familiar. Yet, this depiction doesn’t encapsulate the complete picture of the artistic process. Artists frequently collaborate for reasons as diverse as the artists themselves. Collaboration can infuse fresh viewpoints into stagnant projects, providing much-needed stimulation for creative minds. It can bridge skill gaps, empowering artists to bring to life visions that might be too grand or complex for a lone creator. Furthermore, collaboration can be a conduit for experimentation, encouraging artists to push boundaries and venture into uncharted expression domains.

Success Stories: Artistic Collaborations That Made History

A glance through the annals of art history will reveal numerous instances where working with other artists has given birth to extraordinary creations. Take, for instance, the groundbreaking collaborations between Andy Warhol and Jean-Michel Basquiat. Their joint works beautifully melded Warhol’s pop art sensibilities with Basquiat’s raw, neo-expressionist style, creating a dynamic fusion that captivated audiences. Or consider the collaborative murals by Banksy and Robbo, graffiti artists whose joint efforts transformed drab urban landscapes into provocative social commentaries. These powerful partnerships are compelling examples of collaboration’s potential to challenge norms, redefine artistic standards, and impact the art world indelibly.

In essence, the power of synergy in artistic collaboration cannot be overstated. It unlocks a dimension of creativity that transcends individual capability, inviting artists into a space of unlimited possibilities. It invites them to challenge themselves, explore, grow, and ultimately create works of art that push the envelope and leave a lasting impression on audiences.

The Upside of Artistic Collaboration

One of the most immediate benefits of working with other artists is exchanging resources and skills. Every artist has a unique set of strengths. When artists collaborate, they can pool these strengths together, allowing for a richer and more diverse output. A sculptor might join forces with a digital artist to create a mixed-media installation that neither could have accomplished alone. The result is often a more compelling and multifaceted work of art.

Opportunities for Learning and Growth

Collaboration also serves as a platform for learning and professional growth. Artists who work together share resources, knowledge, techniques, and experiences. A seasoned artist might impart valuable industry insights to a novice collaborator, while the latter might bring fresh, innovative ideas. The process becomes an enriching two-way street, fostering personal and professional development.

Collaboration as a Door Opener

Artistic collaborations often lead to increased exposure. Collaborative works can attract a broader audience, drawing in fans of each artist involved. Additionally, collaboration provides a platform for networking within the artistic community. These connections can lead to future opportunities, projects, and collaborations, forming a productive cycle that perpetuates creative growth and exposure.

The Melting Pot of Ideas

Perhaps one of the most exciting benefits of working with other artists is the explosion of creativity that can arise from diverse viewpoints. When artists with different styles, backgrounds, and perspectives unite, the resulting concoction of ideas can be breathtaking. This diversity stimulates artistic imagination, pushing the boundaries of what’s possible and leading to truly unique creations.

The benefits of artistic collaboration are manifold and multi-dimensional. Not only does it provide practical advantages such as shared resources and greater exposure, but it also paves the way for personal growth and creative expansion. It invites artists to step outside their comfort zones, learn, experiment, and create in ways they might never have imagined on their own.

Creative Differences and Conflicts: The Double-edged Sword

While the diversity of thought fuels innovation in collaborative projects, it can also create creative differences. Clashes over artistic direction, decision-making, or concept interpretation can complicate the collaborative process. It’s crucial for collaborating artists to establish clear communication channels and mutual respect for each artist’s vision to navigate these waters smoothly.

The Art of Harmonization

Collaboration inherently requires a higher degree of coordination and communication. Like negotiating an art studio lease, all parties involved must reach a consensus. Scheduling conflicts, differing work styles, or geographical distance can pose significant challenges. Utilizing digital collaboration tools and setting clear expectations can help streamline the process and minimize potential misunderstandings.

Image courtesy of Anna Shvets for Pexels

The Business Side of Art

When art becomes a collaborative effort, it also becomes a shared investment. That can bring financial and legal complications that single artists might not face. Questions such as, “Who funds the project?” or “How are profits divided?” can strain relationships if not handled properly. It’s wise for artists to establish a clear agreement at the outset to avoid such issues.

The Struggle for Balance

Collaborating artists may also encounter ego clashes, particularly when individualism collides with the needs of the collective. Striking a balance between maintaining one’s artistic identity and merging with a group’s vision is delicate. Open-mindedness and humility are key to successfully navigating this challenge.

Collaborating with other artists is not without its difficulties. However, by anticipating potential pitfalls and implementing thoughtful strategies, artists can mitigate these challenges and create a collaborative environment that is productive, enriching, and enjoyable. After all, the process of creating art is as important as the final product.

Final Thoughts

Working with other artists invites us into a space of rich creative synergy. While it’s not without challenges – negotiating creative differences, coordinating communication, managing financial implications, and balancing egos – the rewards can be substantial. By pooling resources and skills, artists foster opportunities for learning and growth while enjoying greater exposure and a surge in creativity from diverse perspectives. As artists, let’s embrace collaboration for the breathtaking works it can produce and the enriching experiences and growth opportunities it offers. After all, the journey is just as important as the destination.

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Author bio:

Daniella Bruce is a seasoned writer with a passion for creative arts. She has worked on diverse projects, including a notable collaboration with State to State Move that combined her love for visual art and storytelling. Daniella is dedicated to sharing her insights on artistic collaboration, drawing from her rich experience in the field.

By Dan B. Shaw

Where in the world does creativity thrive the most? Canva looked at four countries selected as some of the “most creative” in the latest ranking of the Global Creativity Index and found that the US, UK, Australia, and New Zealand contributed around $1 billion in total last year to their respective governmental art programs, which seek to inspire and encourage art and creativity that in turn further build their economies. 

The data shows that the UK has invested over 300% more government funding of their central arts programs than the US and has increased funding by 11% over the past 10 years. Australia has increased investment into their arts programs by 18% and New Zealand by 33% while the US remains the same as it was 10 years ago with no increase in funding.

This means that federal funding in the US is just $0.47 per capita compared to the UK which is $9.46 per capita, Australia which is $5.2 per capita, and New Zealand which is $5.8 per capita.

However, this has not affected the revenue they have witnessed in their creative industries, with the US creative industry worth a massive $804 billion, followed by the UK at $130.6 billion and Australia and New Zealand at $58.7 billion and $2.4 billion respectively.

Canva also investigated the number of creative art degrees completed in the four countries over the past 10 years and found:

• The number of completed visual and performing arts degrees in the US has risen by 7% since 2006-07
• The number of completed creative arts & design degrees in the UK has risen by 17% over the past 10 years
• The number of completed creative arts degrees in Australia has risen by 21% over the past 10 years
• The number of completed creative arts degrees in New Zealand has dropped by 0.5% since 2009.

These increases mask the threats to creative industries and creativity across the world. Terry Flew, Professor of Creative Industry Studies, Queensland University of Technology in Brisbane, Australia, says, “If there is a global economic downturn, this will disproportionately affect the creative industries. The challenge of digitalization is strong, too, but I also think that imagination exists to make this work, if digital platforms can be convinced (or compelled if required) to be supportive.”

He also cited policy indifference as one of the largest threats to creative industries and creativity across the world at present: “The resurgence of populist nationalism is also an issue, since cultural and creative exports tend to be connected with a more cosmopolitan mindset and openness to cultures from around the globe. They also face existential threats from the power of digital platforms, and their capacity to control distribution to the detriment of content creators.”

A painting from the Series Colours of Australia Bronwyn Bancroft for the Australian Broadcasting Corporation

But despite challenges, countries can still thrive, and even without the hefty funding as in the US and the UK. Some regions cannot afford to invest into the creative industries or have various other demanding priorities to address. Professor Flew speaks about the bottom-up nature of some regions, such as Nollywood in Nigeria: “Lack of development is also often tied to problems in state capacity, such as corruption or excessive military spending, which in turn inhibits development. In these regions, CCI development is often bottom-up in nature, for example Nollywood cinema in Nigeria – a key challenge is to “formalize” these often informal sectors while retaining their market dynamism.”

Developing creative regions such as Latin America and Africa does seem to be showing some strong positive movements. The British Council’s report on the Brazilian Creative Economy found that there are one million creative jobs in Brazil and 200,000 creative businesses that account for 2.64% of its GDP—an almost 70% increase in the last decade. This is growing at an annual rate of 4.6% per year–more than double the growth of Brazilian economy overall. Fashion is the leading creative industry, followed by music, film and online media, which are all growing in Brazil. Meanwhile, Africa has one of the youngest populations in the world, and the growth of digital and mobile technology and systems means there’s many opportunities for progress powered by creative minds.

Selaron Staircase Rio de Janeiro, Brazil

As Professor Flew mentions, Nigeria’s booming film industry, named Nollywood, has become the second largest film industry in the world, producing around 1,500 films every year–definitely an impressive number. Over a million people are employed in the industry, making it the country’s largest employer after agriculture, while also making close to $600 million annually, highlighting the wealth of creativity and demand for consuming it across the continent.

Indeed, the worldwide streaming service Netflix, worth billions of dollars, and a juggernaut of creativity and distribution online, has acquired films made in Nollywood and has even been inspired by Africa. They have recently announced the release date of “Queen Sono”, an spy show which will ”showcase an African aesthetic onscreen that the rest of the world has never had a chance to see… exploring the origins of contemporary trends through African eyes and the breadth of ideas that this vast continent has to offer,” according to Dorothy Ghettuba, head of International Originals for Africa at Netflix.

African Art Wooden Bowls Art Print by Werner Lehmann

With African art and creativity clearly in high demand, I spoke to the founder of Afripedia, a website where African creatives worldwide can collaborate, create opportunities and inspire the next generation. “While producing the Afripedia series, it became evident that there was a significant group of talents across the continent who had remained underrepresented in the global creative industry,” explains Teddy Goitom, who co-founded the Afripedia project alongside Senay Berha. “Our aim is for Afripedia to serve as the premier search engine to find the best creative talents of African descent, a platform for creative collaborations across Africa and her diaspora, and a global employment pool for future top talents,” says Goitom.

Creativity drives success in every country that supports it. Whether it comes from government sources or independent organisations, investing in arts and culture has a significant beneficial impact on countries as a whole. And with this comes the growth, innovation and fresh ideas that will shape the global society of the future.

Wonderland Murial by Dale Grimshaw in London, UK

About Dan B. Shaw

With many family members working inside the world of art as designers, students and graffiti artists, Shaw has been inspired by artists and creativity his whole life, and remains an interested observer of all things art, using inspiration from all around him to draw on in his current path of digital and marketing.

Canva is a graphic-design and publishing tool for designers and non-designer alike. Canva seeks to inspire creations for use in a wide variety of industries. As advocates for creativity and innovation all over the world, Canva conducted this research to explore, understand, and highlight how important the creative industry is for people everywhere, and what more can be done to open up the doors of creativity for aspiring creatives globally. 

Artist Deb Hall presents a remarkable group of complex layered abstract paintings filled with color and texture. View more of her portfolio on her website.

In artist forums and receptions, I sometimes introduce myself as an emerging artist, at a mature age. Friends sensitive to our youth-culture bias ask why.

“Future Post” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

It’s the most truthful shorthand I have for why I stepped back into my art practice after years of letting it languish.  Aging, no emotional maturing, finally brought me to a place of why create, rather than what to make.

“Havasu Memory” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

The old Renaissance maxim, “Every painter paints himself” only holds true if the painter in question welcomes and revels in all the pilgrim parts of both the ego and the soul. As a mature artist, I know myself better. I know aspects of myself like fear of failure and the need for control can keep me from being open, playful and experimental.

“Sea Glass Beach” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

I also know, from experience, that I thrive when I risk failure and stay open to new trials and adventures. In other words, my art practice is about building a fuller, more authentic life.

“East, Toward Home” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

In every painting session I am meeting myself — revealing what delights my eye, grabs my attention, begs for exploration. I work abstractly and beyond selecting a particular color palette, I don’t preplan my imagery.

“Unknowable Things” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

Staying open to what arrives is my only strategy. Responding intuitively to what next in terms of adding fresh adjacencies of color, pattern, texture and forms is how I build my visual story.

“Summer Eve” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

As a horticulturist, retired landscape designer and geology-loving trekker, I’m truly enamored with exposed earth strata and the geometric adjacencies of multi-hued fields and textured growing fields. As a city dweller, I also find the flat and papered walls of urban streetscapes equally compelling. In all ways, it’s these weathered terrains and my curiosity about what lays beneath and within them that informs my art.

“Landscape of Second Guesses” acrylic/mixed media on wood panel, flush mounted on box frame, 12″ x 12″

Like the paths I tread, my art is layered, textured and conveys a sense of history waiting to be discovered. I use multiple passes of paint over collage elements I find or print myself. Selective sanding and glazing add depth and, often, a patina of age. In this manner, I express my deep interest in what time both builds and degrades.

Deb Hall invites you to follows her on Instagram and Facebook.

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I hear from artists all the time who want help reaching more of their target collectors. In a recent email one artist even had a pretty good idea of who those people were.

But the profile she shared with me was generic.

Affluent women in their 40s who do yoga, go to therapy, meditate, and like to collect art.

And it was the same one every luxury goods maker wants to reach.

These women are being marketed to by every artist, car maker, furniture maker, winemaker, and boutique grocer on earth.

So how do you break through the noise?

If you’ve been selling for a while there’s a secret unfair advantage you might be overlooking.

Your previous collectors.

Selling to Existing Customers

One of the basic rules of business is that it’s cheaper to sell something to an existing customer than it is to sell to a new customer.

Plus, it makes a SIGNIFICANT difference to your business (for example, according to one study, increasing customer retention rates by only 5% can result in a profit increase of between 25% and 95%).

This is why retail shops have loss leaders—cheap things they can sell at a loss to get a customer in the door so they can sell them something else later.

Do you know who else it’s easier and cheaper to sell to?

A referral.

It’s much easier to sell art to a collector’s friend than it is to sell to a stranger off the street.

Why?

Well, think about it.

Who do you turn to when you’re looking to buy a book by an author you haven’t read before? How about when you want to try a new restaurant? Or pick a handyman to help with something that’s broken at your house?

You ask your friends.

People buy from people they know, like, and trust, and when you get a recommendation from someone you already know, like, and trust, you’re more likely to consider it.

1000 True Fans and Long-Term Relationships

Just last week an artist told me she sold a $155 print to someone five years ago and they had just purchased a $10K original from her. The key was staying in relationship with the collector over time.

Kevin Kelly writes about the power of having 1000 true fans in his essay, “1000 True Fans”. He defines a true fan as someone who will buy anything you create/make.

Take a look at how he breaks down the math:

“You need to meet two criteria. First, you have to create enough each year that you can earn, on average, $100 profit from each true fan. That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans. (emphasis added)

“Second, you must have a direct relationship with your fans. That is, they must pay you directly. You get to keep all of their support, unlike the small percent of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for most folks.”

So what are some ways that you can nurture your direct relationships with your existing collectors, and turn those relationships into bigger sales and referral sales?

We’ve broken it down into a few main areas for you to consider.

Follow, Comment, and DM on Social Media

Social media is a great tool to use to stay connecting with your collectors.

Whether you’re on Facebook, Instagram, TikTok, Snapchat, or somewhere else, follow (or befriend) your collectors and invite them to follow you.

Make sure you turn on notifications for your collectors so you can have reminders to touch base with them. As they post or share, comment on their posts and/or send them relevant DMs. Treat them like friends of yours, like people you know.

For example, in an article on Artsy, Dennis Osadebe shares that he remembers a conversation with his first collector.

“When he decided to buy the work, it felt that he was invested in it, saying ‘I believe in you so much,’” Osadebe said, adding that the exchange helped him set a framework for future interactions with buyers. “I want to feel like collectors are buying into a belief system, into my story, and are also just invested in my growth.”

In another article, focused on social media for artists, Hannah Ray, a social media specialist, recommended that you “Focus on the real people who are jazzed about what you’re doing—interact with them in DMs, comments, follow and like back—be as interested in their real lives as you want them to be in yours.”

Social media is great for direct interactions, but if you don’t like social media, don’t worry! There are other ways to build and maintain those relationships.

Send Email Newsletters

Like…sending regular email newsletters.

Setting up a newsletter is a fantastic way to keep in touch with all of the people who are interested in your work, whether they’re a fan, one time buyer, or collector.

Pick a day/time when you’ll email them and stick with it. That could look like emails monthly, or twice a month, or even more frequently, if you’d like. The key here is to make sure you’re sending the newsletter regularly.

(Need more info on newsletters & email marketing for artists? We have you covered!)

You can also segment your email list by your most important collectors. Think about sending them special behind-the-scenes info once in a while, or other unique sneak peeks. Doing this helps strengthen your connection with them.

And, when people respond to your newsletter, write back to them. They’ve taken the time to reach out and when you reciprocate, it helps grow your relationship.

Offer Studio Visits (Both Private & Public)

One fun and unique way to build relationships with collectors is to offer studio visits so they can come to your studio, see your work, and have a conversation with you.

We’ve written a guide to artist studio visits with many recommendations and suggestions for hosting a studio visit. Some highlights include:

• Show your work
• Invite people at a set time (at least 2-3 weeks in advance, if possible)
• Consider private studio visits that are 1:1 (and leave a buffer between appointments)
• Follow up

If you’re curious about what this might look like in action, check out Anita Nowinska, a British artist who holds private studio visits and has also participated in events such as the Devon Open Studios.

Live Stream Shows

If you’re not interested in having people in your home studio, you might want to consider live streaming for artists (where you record and stream yourself while you create your art), instead. Today, there are a plethora of ways and spaces where you can do this: Instagram, Twitch, and YouTube are three of the main hubs.

There are a lot of reasons people enjoy watching live streams of artists; one of them, according to a CTRLZ article, is that often artists end up having intimate conversations with the audience.

Although this might seem like a new(er) approach, Bob Ross is one of the original implementers. Remember “The Joy of Painting” which aired from 1983-1994? A more contemporary example would be Ali Sabet, who has a YouTube channel where he’s livestreamed. He also has a strong Instagram presence where you can find live streams of him sketching, painting, and more.

Host Living Room Shows

Did you know that before Pablo Picasso was famous, he had folks come to Gertrude Stein’s living room salon?

There’s something about hosting a living room show that is incredibly intimate and personal (or in Will Eskridge’s case, a backyard party show—check out this podcast episode to learn more about how he approaches them).

Plus, it’s easy! Most people know at least 5-10 friends they could invite over to their house, and it doesn’t have to be high pressure or high stakes. You can socialize for a chunk of time (I’ve found 45 minutes to be a good amount) and then speak for 5 minutes and share that your art is available for sale. After, go back to socializing.

It’s that simple.

An added bonus is that living room shows can offer GREAT material for your social media channels and/or your newsletter. Taking a selfie with participants and tagging them, artistic pictures of the food, photos of your art—it all invites your audience into the fun experience with you. AND, the pictures of everyone who’s there offer powerful social proof that people are interested in your artwork.

There, you have it!

Above all, remember: whichever of the five strategies (or combo of them) you choose to implement, it’s about creating, nurturing, and strengthening your relationships with your collectors and your True Fans.

“My mom volunteered to collect money for charities on the block, and she volunteered to do it because she sent her daughter out to get the money.”—Alyson Stanfield 

“I think probably those skills came into play when I worked in museums and wrote grants and asked for donations for the shows that we wanted to put on.”—Alyson Stanfield 

“If I have something that I believe in, I don't have a problem asking for money from people.”—Alyson Stanfield 

“I didn't want to sell art after 9/11. And I didn't know how to run a business because I'd been working in art museums for 10 years.”—Alyson Stanfield 

“You were definitely way ahead of the game in terms of just seeing the opportunity with the internet in a way where, again, I was in college in 2003, and I never would have even guessed you could do any of the things that you said you did in your business. I wasn't even aware that these were possibilities.”—Parker Stevenson

Diving into the digital realm, we witness the dynamic evolution of art critique. Traditionally, elite circles dominated this space. Now, platforms like Instagram and Twitter have revolutionized it. Consequently, the once-exclusive arena of aesthetic analysis has been democratized. Everyday individuals, equipped with a keyboard and passion, are shaping artistic narratives. As a result, contemporary creative evaluation intertwines with likes, shares, and global feedback. While this transformation has its merits, challenges also arise. Through this journey, we’ll explore how the age of digital platforms is reshaping our understanding and appreciation of creative expressions. Join us as we navigate this fascinating terrain.

The Democratization of Art Criticism

Art criticism, once held in exclusive circles, now flourishes in the digital age. Thanks to platforms like Instagram and TikTok, everyone holds a critic’s pen. Suddenly, a global audience can “like,” share, or comment on a creation. This shift means instantaneous feedback, propelling artists to global stardom overnight. On the flip side, feedback isn’t always positive. Yet, this immediate interaction can shape, even redefine, an artist’s vision. However, it’s not just about popularity metrics. Through comments and direct interactions, artists engage in invaluable dialogue. In essence, the digital realm has democratized and enriched the world of artistic evaluation.

The Shifting Platforms of Discourse

As art’s narrative evolves, so do the platforms that spotlight its discourse. Instagram, undeniably a visual haven, foregrounds imagery, granting artists a digital canvas. Meanwhile, Twitter offers succinct bursts of feedback and thought-provoking conversations. In contrast, TikTok provides a stage for artists to showcase processes and quick critiques through engaging videos. But that’s not all. Pinterest serves as a hub for inspiration, spotting trends, and curating mood boards.

Furthermore, art-centric spaces like DeviantArt and Behance prioritize dedicated artistic communities. As artists navigate these platforms, they’re met with diverse feedback, varied audience interactions, and fresh opportunities for exposure. Each platform, with its distinct features and audiences, molds the conversation around art, continually reshaping and enriching the way we experience and discuss creative expressions in the digital age.

Advantages of Social Media Art Critique

Critiquing artistic work on platforms like Instagram or Twitter presents manifold benefits in this digital era. First and foremost, artists experience unparalleled global exposure. A single post can transcend borders, introducing a creator’s work to international audiences. Moreover, collaborations emerge effortlessly. Through online interactions, artists discover peers, leading to joint ventures and fresh perspectives.

In addition, with the vast audience range, interpretations diversify. A piece may resonate differently across cultures, revealing multifaceted meanings. Furthermore, the immediacy of feedback accelerates growth. Artists can refine techniques or explore new directions based on real-time reactions. Hence, while traditional critique avenues remain relevant, the digital sphere amplifies, diversifies, and accelerates the conversation around creativity, fostering a more connected, informed, and dynamic artistic community.

Photo by Cottonbro Studio for Pexels

Challenges and Drawbacks

Despite the evident benefits, the evolution of art critique within the digital realm isn’t without challenges. Firstly, the vast online landscape can create echo chambers. Artists might only receive feedback from like-minded individuals, stunting growth. Furthermore, while platforms like TikTok democratize critique, the value of professional insights might wane.

Notably, the swift pace of online reactions brings the specter of “cancel culture.” A single misstep and an artist’s reputation can plummet. Additionally, the brevity of comments may lead to misunderstandings, often overshadowing constructive discourse. Lastly, with algorithms guiding user feeds, truly diverse feedback might elude artists. Thus, while digital platforms reshape and broaden the critique landscape, they also introduce complexities that artists and critics must navigate with caution.

The Changing Role of Traditional Art Institutions

Traditional art institutions find themselves at a crossroads in the age of burgeoning digital platforms. Historically, museums and galleries held the reins of artistic narrative. Today, their roles are evolving. Some adapt, intertwining with platforms like Instagram, offering virtual gallery tours or online artist discussions. Meanwhile, others resist, upholding the sanctity of physical art experiences.

Furthermore, art schools grapple with integrating digital discourse into classic curricula. As the divide between offline and online blurs, so does the role of conventional art establishments. Augmented reality art experiences exemplify such convergence. The challenge? Balancing timeless tradition with the relentless march of digital progress ensures the art world remains both relevant and reverent.

Photo by Suzy Hazelwood for Pexels

The Future of Art Critique in a Digital World

Gazing ahead, the realm of artistic critique in our increasingly digital world appears boundless. Emerging technologies promise to reshape the landscape further. Virtual Reality (VR) might soon immerse us in art critiques, making feedback experiential. Likewise, Augmented Reality (AR) could blend physical artworks with digital interpretations, offering layered insights.

Furthermore, Artificial Intelligence could revolutionize feedback dynamics with its potential for personalized art critique. Simultaneously, fresh online platforms will inevitably emerge, each carving out its niche in the vast critique cosmos. Yet, amidst this digital surge, one truth remains: the essence of critique—understanding, appreciating, and constructively analyzing art—must endure. As we stand at this intersection of tradition and innovation, our journey into the future of digital art discourse promises to be both enlightening and exhilarating.

Final Verdict on Evolution of Art Critique

Navigating the intricate maze of the digital era, we’ve delved deep into the evolution of art critique. From traditional realms to the bustling world of online platforms, artistic discourse has undergone seismic shifts. While the democratization of critique through sites like Instagram has its merits, challenges persist. The balance between professional insights and public opinions remains precarious. Yet, one thing is certain: art, in its essence, remains a reflection of society.

Understanding and embracing these changes is paramount as we bridge the chasm between the past and the future. Every voice has its place in this fusion of the timeless and the contemporary. As our artistic journey continues, may we always champion constructive, respectful, and transformative discourse in this ever-evolving landscape.

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Author’s Bio

Alexandra Stevens is a passionate writer, art enthusiast, and cultural critic. With over a decade of experience in the world of arts and literature, she has contributed to various art journals, magazines, and blogs. Recently, she collaborated with Clean Cut Moving to pen a series of articles detailing the intricate relationship between art, space, and relocation. 

There is no industry that has gone untouched by the widespread disruption of the coronavirus. The art world, like all other sectors, is quickly grappling with rapidly evolving challenges.

Although there is no clear roadmap on how to move forward, the team at Huntington T. Block has seen a few trends among galleries, art dealers, collectors, artists, art fairs, and more that are smart to have on your radar.

The Evolving Gallery Scene

The prolonged closure of galleries across the country has forced art galleries and dealers to develop strategies for different ways to stay relevant, promote artists and run their business. For example: 

• Online viewing rooms – Many art dealers have embraced digital technologies to stay connected with key cliental and artists during the pandemic. Although a majority of galleries already had established virtual platforms in place, online viewing rooms are being relied on even more now as an effective way to showcase artwork and engage collectors—whether it’s a major art fair like Art Basel Hong Kong or a small to mid-size gallery. In fact, viewing sites have almost become the norm as a replacement for art fairs that could not proceed. Obviously, these digital platforms do not allow potential buyers to experience art physically, but many collectors feel comfortable buying their works through reputable galleries from familiar artists.

• Financial support – Many small businesses in the art industry may potentially qualify for financial assistance through the federal government. The rapid and evolving changes around what help is available can be intimidating and overwhelming. Art dealers should feel empowered to seek out guidance from financial professionals to navigate any confusion or uncertainty about how to access, benefit, or qualify for government sponsored loans and grants or assistance.

• Employee relations – Art museums and galleries around the world have been faced with tough decisions—layoffs and furloughs—in response to the financial fallout. For example, the Museum of Fine Arts, Boston, recently furloughed about 300 staff members, more than 40 percent of its workforce. If possible, galleries should consider hiring freezes and salary cuts to help retain workers. The altruistic goal here being to help ensure that staff can weather this crisis as-best-as possible so, when the time comes, they may return to work on their feet.

Reactionary Selling

As the state of the economy worsens, art collectors may feel that it’s wise to sell their pieces. Financial professionals typically caution against reactionary selling during a financial crisis. My team and I, just like all fine art lovers, have a strong passion for art and fear the dangers of any type of commoditization. Fine art insurance aims to protect rare and historic objects to help guarantee their survival, in good condition, from one generation to the next—and over many centuries in some cases. 

However, the general consensus among art dealers and art advisors, from my perspective, is that there is no mass desire to sell artwork at this time. Most collectors take a more conservative approach to the sale of artwork, which requires time and skill in order to optimize value for both the buyer and seller.  Additionally, the high-end collector segment of the marketplace is somewhat insulated from immediate effect of the economic downturn.

Auction Market

Several of the recently concluded auctions, particularly last fall, resulted in lower than expected sale totals. The sales were lower not due to a decrease in unit price per se. Rather, the decrease was tied to a lack of supply of high-quality pieces available for sale. It’s too soon to speculate what the art market conditions will be in one month, one quarter, or even one year from now, and beyond. However, it can be assumed that any current reactionary selling will not have a substantial impact on overall pricing in the future.

The current challenge with buying art is not financial, but rather logistical. As lockdowns continue, physical inspections of artwork and movement of pieces cannot occur—a critical aspect of the sale process. For the time being, many collectors are developing “wish lists” in the hope of investing in the artwork of established artists—this could be the result of the recognition of artwork as an asset class and confidence in the value of good artwork.

Managing estimates at auction will be the key to bringing in potential buyers. There are a lot of people who still have a lot of money. If there is good work available, I can see where the auction houses may work to appeal to the collectors’ desire for good value and be able to build interest and sales.

Looking Ahead

Overall, we must remember during these delicate times that this is not the first downturn in the economy that the art world will have lived through. Galleries, art dealers, collectors, artists, art fairs, and the industry as a whole need to support one another as we navigate these challenges.

by Carolyn Edlund

Starting your own business is empowering. It puts you in the position to make decisions and control your own destiny.

Often, self-employed artists believe they have little power. They may think they are at the mercy of a gallery that could potentially represent them, or prospective customers who are difficult to deal with. However, becoming an entrepreneur is a positive step of self-empowerment that gives you the autonomy to decide what is best for your business and your life. You are the CEO of your art business, with benefits and responsibilities. Let’s take a look at a few examples of what you can control, and obligations you have.

What do you have control over?

• What you want to make and offer for sale. You design and create the work that you want to sell. You can decide what items, if any, will not be sold. If your work is diverse, you may have different collections under different brand names, and even have more than one website to represent them if you like.
• How you earn your income. Want to wholesale your collection? Sell retail? Interested in doing commission work? Prefer to license your art? Would you rather sell online, at fairs and festivals, or through studio events? Or does gallery representation sound best for you? Make those decisions given your own situation and your goals. Choose those forms of commerce that fit best and pursue them.
• The customers you approach. As a business owner, you are free to choose the customer base that you want to attract. You can do this by entering a chosen marketplace, setting particular price points, and creating a brand and marketing messages that align with it. In this way, you position yourself deliberately rather than hoping others will find you.
• The prices you charge. There is no reason not to charge whatever prices you feel you can get for your work. You don’t have to keep prices low, or follow a particular formula if you feel the perceived value of your work can carry a higher price. It’s up to you. The results you get may show that your prices are on point, should be raised, or reconfigured. Use that information to continue to hone your pricing.
• Whether you are willing to donate. Have you received requests to donate work for auctions, charities, etc.? You can say yes, or no, or counter with different terms if you like. As the artist you cannot deduct the retail value of work that you contribute from your taxes, only the cost of your materials. Decide what is best for your business and also fulfills your charitable goals.
• Your terms. Do you want to sell your work on a pre-paid basis only? Or accept a payment plan over time? Will you offer a discount to repeat collectors? Create terms that make sense for your business, and put them in writing. Place them on a page on your website and have a physical document with terms for in-person sales.  If you work on commission or are negotiating a custom job, make sure you have a contract that meets your needs. If you are consigning, get it in writing. Read any proffered contract; if changes need to be made, counter with your own version. You have the right to set terms that work for you.
• Whether to say yes or no to a sale or an offer. You can walk away from opportunities or sales that your studio cannot accommodate or that don’t interest you. If you have an overly difficult customer, you may want to have an honest discussion and let them know that you won’t be able to accept orders in the future.
• Whether to ramp up your business, or tone it down. As an entrepreneur, you determine the roadmap and pace of your business. Do you need to take a sabbatical? Interested in retiring or selling your business? Want to take your current collection into an entirely new direction? That’s your call. No one else makes these choices for you.
• Your hours and place of business. Whether you operate a studio with regular business hours, choose to have a seasonal business, or operate solely online, it’s up to you. You might want to work from home, or balance your studio and family responsibilities in a unique way to accommodate your needs and give you a reasonable schedule. That is one of the greatest perks of being an entrepreneur.

What are you obligated to do?

• Be upfront and honest with people. Your business approach and your customer service comes from integrity. It’s the right thing to do (and will keep you out of trouble.)
• Not discriminate. You can’t refuse to do business with anyone based on race, religion, disability or other factors; discrimination is illegal.
• Make sure your terms are fair and clear. Communicate these to your customers, and work to resolve any problems as they come up. Having comprehensive written terms on your website and in your materials helps.
• Honor your contracts. If you have an agreement, keep it. If you have issues or need to renegotiate, get in touch with the other party to discuss.
• Follow through. Your word is your bond. Make sure you are trustworthy and dependable, ship on time or make a phone call if extenuating circumstances wreak havoc with your schedule. Communication is key to building strong relationships.

Taking the high road by fulfilling your obligations as a business owner with integrity is part of the package, and it enhances your reputation and credibility. Having the autonomy to set your course and do business as you like is a great benefit of being self-employed. Add in motivation to work hard and the persistence to see it through and you will have a successful business model.

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In a fast-paced digital era where our decisions are often influenced by what we see, visual marketing has become an essential tool for businesses to differentiate themselves from their competitors. Ranging from eye-catching graphics to engaging videos, visual marketing techniques play a crucial role in creating a memorable brand image and driving customer engagement. This article will delve deep into the importance of visual marketing and its positive implications on business development.

The Power of Visual Content

The saying, “A picture is worth a thousand words,” has never been more relevant. With the rise of platforms like Instagram, Pinterest, and Snapchat, visual content dominates the online space. Let’s break down the significance of visual marketing:

• Attention Grabbing: In an age of information overload, the average attention span of consumers is dwindling. Visual content, being more digestible and engaging, ensures that the message is not only seen but also remembered.
• Enhances Brand Recall: It’s easier to remember a striking image or a compelling video than a block of text. Visuals, when done right, can evoke emotions, which in turn increase brand recall.
• Facilitates Understanding: Infographics, for example, can simplify complex data and make it accessible to the layman. Visual representations provide clarity and can articulate a brand’s value proposition efficiently.

Let’s consider the example of Legjobbkaszino.hu. As a site with reviews of various online casino brands, bonuses, available games, and payment methods in online casinos, it relies heavily on visual cues. The banners showcasing various casino brands, vibrant icons indicating different games, and flashy graphics representing bonuses — all these contribute to attracting visitors and ensuring they get all the necessary information at a glance.

Visual Marketing in Business Development

The integration of visual marketing strategies can lead to exponential growth in various business sectors. Here’s how:

• Boosts Engagement: Visual content, be it images, videos, or GIFs, inherently invites more engagement than plain text. More likes, shares, and comments lead to a wider reach and, subsequently, more potential customers.
• Drives Sales: Visual representation of products or services can significantly influence purchase decisions. A well-taken photo of a product or an engaging video explaining a service can convince potential customers of its value.
• Enhances Online Presence: Given the algorithms of social media platforms, visual content tends to get more visibility. A business with a strong visual presence online will invariably attract more traffic to its website or platform.
• Supports SEO Strategies: Visual content, when optimized with relevant keywords, alt-text, and descriptions, can improve a site’s SEO. It means better visibility on search engines and, thus, more organic traffic.

Online casinos have utilized visual marketing with great success. Take the super dice slot machine in an online casino, for example. Its visually appealing graphics, vibrant colors, and engaging animations can instantly grab a player’s attention. These visuals are not just about aesthetics but also about enhancing user experience. As the reels spin, the animations and sound effects create an immersive experience, making players feel like they are in a real casino.

The Changing Landscape of Visual Marketing

As technology evolves, so do the tools and techniques available for visual marketing. The shift has been profound, from static images to dynamic, interactive visuals, from 2D graphics to augmented reality (AR) experiences.

Interactive Content: With advances in web technologies, interactive graphics have gained traction. Such graphics allow users to engage, click, and explore, turning passive viewers into active participants.

Virtual Reality (VR) and Augmented Reality (AR): Brands are beginning to incorporate VR and AR into their marketing campaigns. These tools offer a 3D, immersive experience, letting customers “try” products virtually or immerse themselves in a simulated environment.

For instance, imagine if Legjobbkaszino.hu integrated AR into their platform. Users could virtually “walk” through different online casinos, exploring game rooms, or even trying out a demo of ‘super dice’ with lifelike graphics. Such experiences would redefine user engagement, making the platform not just informative but also immersive.

Visual Marketing and Storytelling

While visuals capture attention, it’s the stories they tell that capture hearts. Modern brands understand this symbiosis between visual content and storytelling.

Video Content: With platforms like YouTube, TikTok, and Instagram Reels, video content has become the medium of choice for storytelling. Videos can convey emotion, information, and brand ethos in a concise yet powerful manner.

Brand Aesthetics: Consistent visuals across all marketing channels create a cohesive brand story. From the color scheme to the style of images, consistent aesthetics reinforce brand identity.

Consider the story that ‘super dice’ slot machine could convey. Beyond the fun graphics, there could be a narrative about luck, strategy, or the nostalgia of classic casino games. It’s not just a game; it’s an experience, a journey that players embark on.

Challenges and the Road Ahead

Despite the evident advantages, visual marketing is not without challenges.

• Saturation: The online space is cluttered with visual content. Standing out requires not just high-quality visuals but also a unique, authentic perspective.
• Keeping Up with Trends: The world of visual marketing is ever-evolving. Brands need to stay updated with the latest tools, platforms, and consumer preferences.
• Resource Intensive: High-quality visual content, especially videos or AR experiences, requires significant resources in terms of time, money, and expertise.

However, with challenges come opportunities. The increasing integration of AI and machine learning offers a glimpse into the future of personalized visual marketing. Imagine a scenario where Legjobbkaszino.hu offers personalized visual tours based on user preferences or where ‘super dice’ adapts its visuals based on player behavior.

In an increasingly digital world, visual marketing has become the linchpin of effective branding and business development. Brands, be it review platforms like Legjobbkaszino.hu or engaging slot machines like ‘super dice’, need to harness the power of visuals to connect, engage, and inspire their audience. The road ahead is rife with innovation, and those who adapt will not only survive but thrive.

Welcome to season five, episode 24 of The Abundant Artist, the show that dispels the myth of “the starving artist” and shares how you can live an abundant life as an artist and make a living from your talent one interview at a time.

Today’s guest is Kathy Lajvardi, a contemporary mixed media artist based in Laguna Beach, California. Kathy was born in Iran and later migrated to the US when she was nine-years-old – a cultural shift that has shaped her as an artist, designer, author and curator. Her diverse artistic background ranges from reflective resin to large-scale paintings that tell a story, are conceptual, and raise awareness.

“You just have to constantly promote yourself, and not wait for someone else to promote you.” — Kathy Lajvardi

In this episode, Kathy shares her journey as an artist, from earning her BFA to working with high-profile clients such as Madonna, Beyonce, Lexus, Disney, and Apple. She further talks about how the late night brainstorming sessions with her husband have turned into actual successful projects over the years, and offers her perspective on the Iranian art and culture scene pre and post the 1979 revolution, and how that has influenced her art.

Join us in this podcast to learn more about Kathy’s art journey, and why she thinks artists should go all out to promote their art themselves rather than waiting to get “discovered”.

In this episode:

[0:35] Cory welcomes Kathy to the TAA podcast and asks her to introduce herself to the TAA audience.
[1:20] Kathy talks about how she went on from earning her art degree to working on motion graphics projects for celebrity musicians, movies and companies like Apple.
[4:35] She transitioned into digital experience post her marriage and the birth of her children, and started managing the Graphics department in her husband’s advertising agency.
[6:25] How Kathy and her husband started organizing wine events with winemakers.
[6:38] What was the Somxx event and how did it happen?
[9:22] Cory asks Kathy about her connection with Iran.
[10:57] Kathy explains the connection between her art and the music she likes to listen to, and why she always works with her headphones on.
[13:52] Kathy further talks about her background, and how her choice of music was received by her family.
[17:50] Cory asks Kathy to describe her series titled “Unbreakable Queens”.
[18:52] Kathy further talks about the Iranian singer Googoosh and her struggles, and how that has inspired the artist’s “Unbreakable Queens” series.
[22:05] Kathy offers her thoughts on what Iran used to be like before the 1979 revolution.
[23:17] Kathy explains in detail how she and her husband organize the events, from visualizing to planning the details to getting sponsors.
[30:35] Kathy deep dives into how once she knows what she wants, she plans the steps needed to achieve that.
[32:17] Why the “hustle mentality” is important, and how social media can be used as a platform to reach a wider audience.
[32:44] Kathy takes her marketing flyers everywhere she goes.
[33:29] Art dealers can surely accelerate an artist’s career, but Kathy insists that an artist can be their own art dealer too.
[34:21] Cory asks Kathy how her events/parties convert into sales.
[37:15] Cory thanks Kathy for joining the podcast!

Resources mentioned:

Kathy Lajvardi’s website
Sommx event
Drive Through Napa
Drive Through Paso Robles
Unbreakable Queens series by Kathy Lajvardi

About the guest:

Kathy Lajvardi is a contemporary mixed media artist based in Laguna Beach, California. Her artistic background ranges from reflective resin to large-scale paintings that tell a story, are conceptual, and raise awareness. After earning a BFA from Otis College of Art and Design in Los Angeles, Kathy pursued a professional career in advertising film and entertainment. Over the past two decades she has received more than 20 awards for design and art direction. Her art has been featured in Iron Man and Transformers movies. Kathy has also illustrated wine books, designed interiors, and curated events.