Featured Artist Katherine Ford | Artsy Shark

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Watercolorist Katherine Ford presents a charming collection of paintings that quietly express her life as artist and observer. Visit her website to see more.

 

“Queen Anne’s Lace Closeup” watercolor, 7″ x 10″

 

Living in the heart of Wisconsin, the natural beauty that surrounds me has been my greatest muse as a watercolor artist for the past two decades.

 

watercolor painting butterfly on fishing rod

“Butterfly Rod” watercolor, 8″ x 10″

 

Around twenty years ago, I began infusing watercolor into my detailed drawings of prairie flowers. These illustrations evolved beyond mere depictions; they became what I fondly call object portraits.

 

painting of an artist's studio table in watercolor

“Prepared” watercolor, 6″ x 12″

 

Object portraits, to put it simply, are about capturing the essence of everyday things in an extraordinary way. It’s about finding the beauty in the mundane, breathing life into ordinary items through artistic interpretation.

 

still life of an artist's paints

“Liquified” watercolor, 16″ x 16″

 

My journey began with flowers, but soon I found inspiration in the simplicity of everyday objects – from the delicate petals of a flower to the organized chaos of a workbench.

 

watercolor painting of a fishing fly

“Double Trouble” watercolor, 6″ x 12″

 

Fly-fishing, a hobby I never thought much of, unexpectedly became a pivotal point in my creative story. A guided trip opened my eyes to the meticulous artistry of tied flies, which soon became the focus of my abstract watercolor works.

 

 

watercolor painting of a catch of fish

“Shore Lunch” watercolor, 11″ x 14″

 

 

More than just painting these flies, I aimed to capture the deep connection between anglers and their catch, a sentiment that resonates profoundly with anyone deeply connected to the rhythms of nature.

 

watercolor painting of a fishing fly

“Hot Spot Pheasant Tail” watercolor, 3″ x 4.5″

 

Most of my creations come to life in my studio, where I transform photos into vibrant watercolor interpretations. While I’ve tried painting outdoors, Wisconsin’s unpredictable weather often keeps me indoors.

 

watercolor painting of an old rusted car

“Rust in Place” watercolor, 8″ x 10″

 

Despite the challenges, my art continues to evolve, reflecting my creativity and appreciation for the extraordinary in the ordinary.

 

Katherine Ford invites you to follow on Instagram and Facebook.

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!



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Featured Artist Lisa Ann Lening

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Artist Lisa Ann Lening presents a charming collection of contemporary 3D mixed media collages. See more of her work by visiting her website.

 

“Werisfesteria” 3D Mixed Media, 40cm x 40cm

 

I am Lisa Ann, a mixed media artist based in New Zealand and for a few months every year, in The Netherlands. The contrast of these two vastly different countries gives me a myriad of visual experiences to draw from and investigate through my arts practice.

 

3D collage art with an eye

“Serein” 3D mixed media, 20cm x 20cm

 

My New Zealand studio is surrounded by a forest garden which combines natives and wild flora and fauna. Every season provides new inspiration. Most elements in my collaged works are based on photographs taken over the four seasons. Native birds like Fantail and Tui fly through the garden daily. I feel I am spoilt for choice with this never-ending wildlife barrage.

 

3D mixed media collage

“Selcouth 2” 3D mixed media. 42cm x30cm

 

Art has been front and centre of my life for as long as I remember. The art of creating is something that drives me and keeps me curious, mindful and charged. I formalised my practice at Whitecliffe College of Arts and Design. Since that time, I have been experimenting and evolving my arts practice.

 

Floral 3D mixed media collage

“Elysian” 3D mixed media, 43cm x 60cm

 

I have always been drawn to illustration and focusing on details. My 3D collage works are a juxtaposition of my own illustrations, patterned papers that are digitally rendered from my own previous artworks, my own photographs and occasional found objects.

 

mixed media 3D nature collage

“Selcouth” 3D mixed media, 43cm x 60cm

 

I enjoy being able to use many different combinations of media. I blend them together to create interest and intrigue. By using previous artworks that appear as digital patterns in new works, the past influences the present. This is a narrative I enjoy.

 

Whimsical 3D mixed media collage

“Heimet” 3D mixed media, 43cm x 60cm

 

I’m very excited about a new body of work that I have entitled Glossary. Purely by chance, I was researching different, unusual and beautiful words for my own enjoyment and to broaden my language use. I found that using a beautiful word as a starting point for new works has opened a floodgate, so to speak. I am completely bewitched and am enjoying using this as a starting point for this collection.

 

3D mixed media collage

“Peregrinate” 3D mixed media, 40cm x 40cm

 

All words appear in the final piece as an insect-like creature, the letters mirrored and reversed, hidden in plain sight. Words like Peregrinate (to travel or wander from place to place) are calling out to be my beginning point for this body of work!

 

Blue collage 3D mixed media

“Selenophile” 3D mixed media, 30cm x 40cm

 

My 2D artworks, in a reduced colour palette, also incorporate digitally patterned papers from previous works as well as a combination of geometric and organic shapes. These are heavily influenced by the beautiful Art Deco and Vienna Succession eras. The architectural curves and floral motifs coupled with repetition are front and centre of these works. Repeating motifs of honeycomb, honeysuckle and line, combine together on a flat plane to create an almost textile-like image. These 2D assemblages combine images of the nature that surrounds me—a theme that will always be front and centre of my practice.

 

mixed media collage

“2 Square Meters” mixed media, 42cm x 60cm

 

I am moving forward with hope and enthusiasm, ever appreciative of the fascinating world we inhabit and transferring this gratitude into artworks.

Lisa Ann invites you to follow her on Facebook and Instagram

 

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!



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Leaning Into Art to Battle Depression with David Sandum

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Born and raised in Sweden, David Sandum was educated in the U.S. in the 1990s. After returning to Scandinavia with his young family and working in IT sales, he began to struggle with severe depression. During this difficult time he began to draw and paint, inspired by Edvard Munch’s philosophy that we should all write or paint our life story.

Since then, David pursued a career in art. He has participated in group exhibitions and solo gallery shows, completed public art commissions in Norway and Denmark, and undertaken study trips to New York City, Prague, and Amsterdam. He was accepted to work at the prestigious printmaking studio Estudi de Gravat Ignasi Aguirre Ruiz in Barcelona under master printer Ignacio.

David wrote a memoir about his challenges with mental illness: I’ll Run Till the Sun Goes Down: A Memoir about Depression and Discovering Art.

David lives with his wife and youngest son in Moss, Norway. 

Follow him on Instagram @david_sandum



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Spectrum Miami Artists to Watch, Part 1

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Spectrum Miami 2023 returns to Mana Wynwood this December for Miami Art Week. Featuring contemporary art from around the world, Spectrum Miami showcases exciting and creative pieces from both established and emerging artists. Get to know the Redwood Art Group’s top artists to watch below!

ALEX FUNES LOVIS

In the fascinating world of digital art and photography, emerges the remarkable work of Alex Funes Lovis, originally from Mexico born on November 8, 1966, a passionate Plastic Artist whose creativity transcends conventional limits. Through his lens, he captures the very essence of iconic places around the world, transforming images and textures into authentic masterpieces that resonate with the depth of lived experience.

The work of Alex Funes Lovis is characterized by his ability to fuse the rich visual heritage of the places he has visited with sacred geometric elements, vibrant colors and the mystique of numerology. Each creation is a journey in itself, a bridge between the viewer and the destinations they have explored, a connection that goes beyond the physical and penetrates the emotional and spiritual realms.

Q: What is your work philosophy and how does that impact your work?

A: My philosophy as a visual artist, photographer and creator of digital art focuses on the deep search for internal knowledge through sacred geometry. I believe that art has the power to transcend mere intellectual appreciation and can touch people’s hearts and souls in a deep and meaningful way.

For me, sacred geometry is a visual language that transcends cultural and linguistic barriers. It is a tool that I use to explore the relationship between geometric structures and the essence of existence. Through these shapes, I seek to represent the harmony and underlying connection that exists in the universe. Sacred geometry becomes a vehicle for contemplation and meditation, a way to explore the nature of reality and consciousness.

Q: What artist(s) inspire you?

A: Leonardo da Vinci, Sandro Botticelli, Gustav Klimt, Remedios Varo, Leonora Carrington, Salvador Dalí, Pablo Picasso, Vincent van Gogh, William-Adolphe Bouguereau, Antoni Guadi. 

Each of these artists has contributed significantly to my art and has left an influence on my work. His diverse and original work reflects the richness and diversity of the art world, my love of art is an infinite source of enrichment and self-discovery. It invites me to explore, reflect, and connect with the richness of human creativity throughout history and in the contemporary world.

Q: What is the best advice you’ve received?

A: In short, living from moment to moment is the most powerful advice I have ever been given in my life.

Q: What does exhibiting at Spectrum Miami 2023 mean to you?

A: Exhibiting at Spectrum Miami 2023 is, without a doubt, an opportunity to promote my work and make my artistic talent known on an international stage. It is an invaluable opportunity to present my creativity and personal expression to a diverse audience, connect with other artists and lovers. of art, and take my artistic career to the next level. This experience represents the recognition of my talent and dedication, as well as the opportunity to share my artistic vision with the world.

ALISSA VAN ATTA

Alissa Van Atta is currently based just outside Asheville, NC and is a mixed media painter and ceramist.  Alissa is inspired by texture, nature and unique surface treatments in her abstract artworks. In 2022, sparked by the overturning of Roe v. Wade, figures emerged in her paintings.  Feminist themes are subtly explored with a neo-pop art style inspired from vintage advertising, pin-up girls and commercial art from the 1950s – 1970s.

Alissa has participated in exhibitions and art fairs in the past few years to further expand her exposure across multiple markets. “The most rewarding part is meeting people that are attracted to my work and I get to connect to people over my pieces and the stories behind them.”

Q: What is your work philosophy and how does that impact your work?

A: You may have an idea of what the work may turn into, but allow the art to lead you forward.  The end result may be very different from the initial idea, but letting the art take you on the journey is what I love the most about being an artist.  The impact on my work can be unexpected, but it allows me to grow authentically. 

Q: What artist(s) inspire you?

A: Jean-Michel Basquiat, Eva Hesse, Joan Mitchell, Wilhem de Kooning are just just a few of many.

Q: What is the best advice you’ve received?

A: Do what you love.  Allow yourself to be vulnerable.

Q: What does exhibiting at Spectrum Miami 2023 mean to you?

A: Miami Art Week is such a flurry of art and people that love art.  I’m excited to be a part of it and excited to show my art in front of such a large crowd.

ANASTASIIA KOZLOVA

From childhood, Anastasiia has been drawn to math, geometry, and unseen concepts. Later in her older years searching for life answers esoterics came to her life and she developed a sense of living life through the aesthetics of every day. And in one of the dark moments of her life, she found a glimpse of light in connection with all things through art and expression of beauty, geometry, mystery, and interconnection of all things. That was a touch of higher guidance sending a message to her that we are not alone and always have been guided and protected. And this guidance started to be expressed through sacred geometry.

Her enigmatic artistic journey began as a kaleidoscope of curiosity and exploration. From the very first brushstroke, she fell in love with the beauty and intricacies of sacred geometry. Like a blossoming flower, their artistic path unfolded, guided by patterns, symmetry, and a profound reverence for the hidden mysteries of the universe. She immersed herself in the study of ancient cultures, seeking wisdom from past civilizations that honored and revered the power of sacred geometry. Over time, her artist work transformed into a mesmerizing tapestry of vibrant colors and meticulously crafted shapes.

Q: What is your work philosophy and how does that impact your work?

A: The philosophy behind sacred geometry is all about finding beauty and meaning in the geometric patterns that exist in nature and the universe. It believes that these patterns are not random but hold a sacred, underlying order.

Q: What artist(s) inspire you?

A: Nature’s Magic: Taking a close look at the mesmerizing patterns found in flowers, seashells, and even the structure of the universe itself. The Fibonacci sequence and the golden ratio are all around us, just waiting to be transformed into sacred geometry art. 

Ancient Wisdom: Diving into the vast knowledge of ancient cultures, like the Egyptians, Mayans, or Greeks, who incorporated sacred geometry into their art, architecture, and religious beliefs.

Meditation and Reflection: Finding stillness within myself and letting my mind wander. Sacred geometry can be a portal to inner peace and spirituality. Exploring the depths of my thoughts and emotions, and translating them into symbolic shapes and patterns.

Music and Sound: Letting the rhythm and melodies guide my creative process. Turning on some inspiring tunes or exploring the harmonious vibrations of specific frequencies. Allow the music to flow through me and influence my artwork. 

Personal Meaning: What aspects of sacred geometry resonate with me on a deeper level? Is it the balance, unity, or complexity? Connecting with the meaning and symbolism that speaks to my soul, and infusing it into my art. The greatest inspiration lies within myself. Trusting my intuition, play with shapes and colors, and let my imagination run wild.

Q: What is the best advice you’ve received?

A: Probably the best advice I’ve received was to learn to trust yourself and your intuition. Not to be afraid of the unknown. Just calm your mind, come back to yourself and you will find all the answers within. 

Q: What does exhibiting at Spectrum Miami 2023 mean to you?

A: The exhibition of my sacred geometry art is a truly special milestone for me! It’s a chance for me to share my unique perspective and expression of sacred geometry with others. I think of it as a magical moment where my art takes on a life of its own, spreading joy, curiosity, and appreciation to those who have the privilege of experiencing it. So, I’m embracing this opportunity with excitement and confidence, knowing that my art has the power to inspire and captivate others. And feel so grateful for this amazing opportunity.

ANDREA BERTHEL

“Within the Square of my canvas, I show the world in a fish can. My artwork is message-oriented. Vibrant colors, humor, and the joy of telling stories lure the observer into a world of its own. My koi express their feelings and state of mind but still keep their fishy appearance.

My artwork draws you in and challenges you to think about society, politics, and culture, about our values and how we implement them. I do not want to scare observers off by negativity, but attract their interest with humor and vibrant colors and let them discover what I am trying to express.

The initial idea runs like an undercurrent through my subconscious until it has matured and can be put down in a rough sketch to determine formal design, light, and shadow. I start to fill in the details, elaborating fish portrayals, often including some funny eye-catchers. The process is fluid and new ideas are included. I paint in oils and cover the canvas with one first layer, deciding upon color and illumination. Then the long process of putting on more thin layers of paint, thus intensifying color and volume, begins.

My work is a constant search to express my ideas about the world I live in, the statement oscillating in the polarity between joy, laughter, anger, and sadness.”

Canned Koi Consumption / The Shopping Queen 2020, 100 x 100 cm, oil on canvas

Q: What is your work philosophy and how does that impact your work?

A: I am concerned about the world I live in and my themes are political, philosophical, social, cultural, etc. The ideas of how to express those themes pop into my mind at 4 or 5 a.m. For example in the “American Dream, “ the koi close to their leader are white, the ones in the less advantaged places, squeezed under the lid are darker, red, and black and not well equipped (rifles). It shows white supremacy and racism. The pledge to defend democracy is counter-phrased by the halo of automatic rifles and guns around the president’s head. With the koi in cans, I can criticize with humor and irony, with vibrant colors and high technical quality.

“If my art has nothing to do with people’s pain and sorrow, what is art for?”

“I think art is a very important weapon to achieve human freedom.”

Those quotes from Ai Weiwei say what my motivation for painting is.

Q: What artist(s) inspire you?

A: Artists like Caravaggio, Tiepolo, Veronese, Velasquez, and Goya inspired me. I love to study their multi-layered meaningful compositions, the way they handle light and shadow, and how they achieve depth and volume. I admire the sense of Humor Banksy and the stark impact of Ai Weiwei’s concert hall pillars in Berlin wrapped in swim vests.

Q: What is the best advice you’ve received?

A: “You don’t have to please anybody, but yourself!” (my husband). So I paint what I have to „say“, not looking on easy sales or  mainstream art.”

Q: What does exhibiting at Spectrum Miami 2023 mean to you?

A: The Art Scene in America is very lively and diverse. It was such a pleasure to attend finally (waiting 3 years) the ArtExpo New York earlier. The positive and encouraging feedback was great. On top of that PopArt belongs to the cultural self-image of Americans. I feel at home in your country and to show my art at Spectrum Miami is a great honor to me.

ANTOINE ART

Antoine de Villiers (South African, 1977) is one of life’s travelers and blessed with an artist’s soul. Antoine works in many mediums, yet, there is always something quintessential of her throughout the core of her work, like a wick in a candle drawing her creations out. During a difficult childhood as a daughter of parents struggling with mental illness, Antoine was in a devastating motorcycle accident that claimed the life of her friend/driver. Days later, the diary she kept meticulously for years was stolen and she lost her medium of expression. It is then that Antoine found her artistic voice and art became a means of survival.

Q: What is your work philosophy and how does that impact your work?

A: I want my work to be visceral, honest, and vulnerable. Early in my career, I was drawn to the human figure as my world came crashing down amid my struggle with severe depression. I found exploring the complexities of human emotion freeing and using the subject of the figure as a means of expression. While I felt emotionally and physically out of control, my work became autobiographical and gave me much-needed relief. Philosopher Alain de Botton said that art can ‘help us to be less lonely’ and that is exactly the role it played in my life. My figures are nude, as that is the most honest and vulnerable we can be. They are usually anonymous to help empathize with the emotion captured rather than the identity of the subject. But ultimately, as William Kentridge aptly noted, no matter what subject you choose, it will always be a self-portrait.

Q: What artist(s) inspire you?

I love art and can never get enough of it. From old masters like da Vinci and Turner. Modernists like O’Keeffe and Hepworth, but most of all, contemporary artists like Jenny Saville, Harry Paul Ally and Yulia Bas.

Q: What is the best advice you’ve received?

A: “Turn your pain into purpose”

Q: What does exhibiting at Spectrum Miami 2023 mean to you?

A: I had the privilege to exhibit at Spectrum Miami in 2021. It marked the ‘relaunch’ of my career -not long after my return to the US after living in India for 5 years and teaching art to children living in slums and brothels. This year I’m grateful to be able to return to Miami once again and I’m very excited. I believe my work has grown and I can’t wait to show 20 new pieces never exhibited before.

BRINTON FARRAND

Brinton Farrand is from Indianapolis, Indiana. He received a teaching degree from Purdue University and a Master’s in Art Education from DePauw University. He taught High School Art and Photography for over 30 years, and while teaching he was the recipient of a Lilly Endowment Grant. He studied classical realism at Studio Escalier in France for three months with Timothy Stotz and Michelle Tully. After retiring, he studied painting at Herron Art School in Indianapolis with Professor Marc Jacobson and independently with artist David Slonim. He continually expands his skills through classes and experimenting in his studio and enjoys presenting in multiple shows and venues where he can talk to the public about his work.

Q: What is your work philosophy and how does that impact your work?

A: As a young man, I competed in High School and College Wrestling. To succeed and be the best, I drilled, practiced, and trained relentlessly.  I took that work ethic into my teaching and coaching career.  When I retired from teaching, I might say I ‘refired’ myself into a successful artist. I explore myself and the world around me, using new tools and techniques. My goal is to continuously learn from the past artists as well as the new artists of the 21st century.  I enjoy storytelling and searching for creativity; that is what I enjoy most in my life.  After all, those who are creative and can improvise, adapt, and overcome will succeed in this new age.

My work philosophy is to paint or draw every day. I love drawing with pen and ink. The power of a single line can tell so much of the story of a painting.  Color and contrasting through colors is my favorite aspect to work on.  Color and line work continue to be central themes.  A few years ago I saw an artist using dribbled layers of color and decided to experiment with it.  Each color has a different characteristic of dribble. The line can be fat or thin and the paint may drip fast or slow.  Dribbling has taught me to make mistakes and be freer with my painting.  It has evolved into something unique.

Q: What artist(s) inspire you?

A: Camille Pissarro – He painted every day and was not afraid to explore new styles as they came along.

Van Gogh – A painter who was strongly influenced by color.

Edgar Degas – An artist trying to capture motion with his dancers.

Salvador Dali – He is my favorite because of his technical skill and he was not afraid to explore art in any direction.

Johannes Vermeer – I like how easily he portrayed the effect of light on a subject.

Eduardo Kobra – He is my newest inspiration, a Brazilian street artist known for his use of vibrant colors.

Q: What is the best advice you’ve received?

  • Find the best, copy what the best are doing, and then “plus” it.
  • Do not wait for inspiration. Amateurs wait for inspiration, the rest of us get up and get to work. 
  • Do not think when you paint.

When I am not painting you can find me walking outside in nature each morning. I enjoy sitting and listening to music as I observe the seasons changing.  The absolute best thing is to sit in a bar and watch people, yet even then my sketchbook is out to catch the moment.

Q: What does exhibiting at Spectrum Miami 2023 mean to you?

A: To be involved in Art Basel/Miami Week – the biggest art festival in the world – is truly exciting.  Even before participating, we came to Miami to see the art and be inspired.  My favorite venue was Spectrum because the artists seemed to be the friendliest of all the venues, very eager to explain their work and share their thoughts.  To be surrounded by so many talented artists and friends is truly inspiring and a great learning experience.

CHRISTINE LAUBACH

Christine is a passionate painter from the US, Eastern Shore of Maryland. Born in Washington DC she has always had a deep connection with art. As the youngest of 7 she was influenced by the Artists and Scientists in her family. She fell in love with ice skating and spent countless hours creating magical patterns on the ice. Now as a visual artist she paints intricate patterns reconnecting with that sense of magic and wonder. Driven by compassion, she pursued a career as a Trauma Operating Room Nurse, plastics, reconstructive and craniofacial specialist, where she witnessed the resilience of human spirit firsthand. Painting became a bridge that allowed her to express her creativity and bring healing to those who have experienced trauma including herself.

Q: What is your work philosophy and how does that impact your work?

A: My “Why” is clear. I want to share the meditative and transformative powers of art universally. My art is a vessel for healing, a source of inspiration, and a reminder that beauty can emerge from even the most challenging circumstances. I create, explore, and touch lives through my art. With every brushstroke, I invite others to embark on their own transformative journey, reminding them that art has the power to heal, transform, and ignite the spark of hope within their souls. My paintings are a reflection of my journey- the resilience and perseverance to stand in the face of adversity, abstracting the beauty I discover in unexpected places, and the depth of my emotions. These paintings tell the story of love, loss, and the indomitable spirit that resides in all of us. Each piece is a testament to the power of following one’s passion, even when life takes unexpected turns. But the journey doesn’t stop there. I realize my art has the potential to touch lives and make a difference. With a compassionate heart, I use my skills to help others to heal and transform. I offer breast cancer survivors and people living with all types of scars a unique form of support. I create intricate camouflage and 3-D tattoos specifically designed to help reclaim their bodies and embrace their scars as symbols of strength and resilience. Through my art these individuals are empowered to embrace new beginnings in their journey of healing.

Q: What artist(s) inspire you?

A: Rembrandt, Rubens, Johnathan Lasker, Joan Mitchell, Gerhard Richter, Chagall, Kandinsky, Pollock, Susan Caporael, and more.

Q: What is the best advice you’ve received?

A: “Imagination is more important than knowledge. Imagination is the language of the soul. Pay attention to your imagination and you will discover all you need to be fulfilled.” -Albert Einstein

Q: What does exhibiting at Spectrum Miami 2023 mean to you?

A: I’m looking forward to this opportunity to share my work on a large scale in one of the most exciting shows of the year! This means connecting with people who are seeking to collect original art where the experience, the story, and vision inspire them. Meeting buyers, collectors, other artists, and aspiring artists will give rise to future collaborations.


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8-Point Checklist for Marketing Your Art

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by Carolyn Edlund

Want to market and sell your art or handmade work? Review this checklist to make sure you have everything you need to get started.

 

 

Evaluate your portfolio.

Is your body of work in a cohesive grouping, well-made and with a strong signature style? Does it reflect your best efforts? Take a critical look at what you plan to show. Weed out anything that doesn’t fit by doing a bit of self-curation. Remove older work that doesn’t reflect your current direction. Eliminate artwork in other mediums that don’t fit well, and may distract from the whole. You will be judged by the weakest piece you show.

Put together an excellent presentation.

Every image of your art or handmade work that is used for marketing purposes should give the impression that you are a professional. Avoid common problems like blurry shots, poor lighting or inappropriate backgrounds in the photos of your work. If your current portfolio needs help, consider hiring a photographer with experience in this area. Or learn how to take great photos yourself.

Know your concept and your story.

What is your art all about, and what inspires you? Is there a bigger concept behind what you do? Why should people care about your art and purchase it? Buying art is more than just acquiring an object; it’s an experience, and your story is an integral part of the sale. The more effectively you convey the concept behind your collection and your own personal story as an artist, the better.

Identify your customer.

Do you know your ideal collector? It’s important to have a good idea about the type of buyer you are trying to attract. This knowledge will influence the branding used in your business and the marketing messages you send. As you get in front of people face-to-face, listen carefully. Observe who is interested, and get feedback from them. The more you know about them, the more easily you can tell your story in a way that matters to them.

Create a compelling marketing message.

Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates. How will you draw interest in what you do? What is compelling about your art? Use this information to construct marketing messages to use on a consistent basis.

Build an online presence.

When you promote and publicize, your marketing messages should involve a Call to Action. What do you want your audience to do? You might ask them to attend your exhibition, or visit your booth at an art festival. But you also might want them to view your portfolio online, because that presents a 24/7 opportunity to showcase your art. Social media sites are wonderful, but an individual art website is the best way to share your work in a professional way and build credibility as an artist.

Grow your list.

Every business starts small. You may begin with a mailing (or email) list of friends and family as your first foray into marketing. But as you gain exposure, collect the names and contact information of people who are interested in what you do. Why? The simple truth is that you have to send your marketing messages out over time to your list to become memorable to them. Marketing is an ongoing process, and repeat contacts are necessary to close most sales. Put a system into place to create a list of people who will receive your marketing messages.

Construct a plan.

There are many ways to market your art, including advertising, social media, email marketing, and getting press coverage. Before you start, create a thoughtful plan to use marketing channels that make sense for your business, your available time and your budget. Begin a marketing calendar to keep yourself on track. And measure your results to see what’s working and what is not. In that way, you will know whether you are achieving your set goals or need to make adjustments in your plan.

 

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!

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Featured Artist Christopher Evan Taylor

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Painter Christopher Evan Taylor presents a collection of landscapes and narrative artworks in an imaginary world. See more of his work by visiting his website.

 

“Intermezzo Blue” oil, 24″ x 36″

 

During my childhood, I moved around quite a bit, living in Texas, Oklahoma, Mississippi, Massachusetts and finally New Jersey due to my father being in the Air Force. I received a BFA degree from Thomas Edison State University.

 

Narrative painting of two girls in a room

“Ginger’s World” oil, 36″ x 48″

 

I’ve exhibited in numerous New Jersey galleries and have had solo exhibitions at Johnson & Johnson, Thompson Park Gallery and the Middletown Library. I am a member of The Guild of Creative Art, Art Society of Monmouth County and The Art Alliance of Monmouth County.

 

Painting of two girls having tea

“The Tea Party” oil, 48″ x 60″

 

Using a camera as a resource, I originally painted landscapes including scenes from various Northeast parks exclusively, later including works from my travels.

 

oil painting of a night scene on a pier

“Kapellbrucke” oil, 24″ x 30″

 

With a desire to evoke a sense of place, I focused on the accidents of nature’s design using strong compositional elements as a groundwork for my paintings.

 

painting of toys and a skeleton in a play room

“Wunderkammer #2″ oil, 36″ x 36”

 

The resulting landscapes have a clarity and luminous quality that freezes time and space, allowing the viewer to escape, if only for a moment, to a tranquil world I have created.

 

oil painting of a magic garden

“The Magic Garden” oil, 48″ x 60″

 

I later began to incorporate the figure of a child in my landscapes. A young girl intermingled with nature’s foliage adds a new metaphorical dimension to my work with implications of youth, renewal and blossoming innocence.

 

narrative painting of a dream world

“Dream Choices” oil, 36″ x 48″

 

My more recent paintings have taken on an iconographical aspect drawing from the Medieval, Renaissance and Romanticism art themes. The viewer may take on their own interpretation of the symbolism the painting’s message may convey.

 

Christopher Evan Taylor invites you to follow him on Instagram and Facebook.

 

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Featured Artist Pauline Gough | Artsy Shark

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Artist Pauline Gough presents a collection of whimsical paintings certain to bring a smile. Visit her website to view more of her work.

 

“Proteas & Pears” acrylic, 100cm x 90cm

 

I always wanted to be an artist, preferring to doodle over my schoolwork than actually do it. We didn’t have an art teacher when I went to high school, so I “majored” in Art at Teachers Training College.

 

whimsical landscape by painter Pauline Gough

“Marlborough Vineyard” acrylic, 100cm x 76cm

 

I tried to paint when my four children were small, on the farm, but that didn’t work too well. I had to wait until my kids started leaving home. My eldest sent me paints from London when I broke my foot in 2010.

 

Whimsical colorful painting of a vase of flowers

“Flower Fiesta” acrylic, 150cm x 100cm

 

My first painting was of my youngest daughter cuddling a kitten. I placed it in our local cafe where it sold immediately. This encouraged me hugely, and that cafe has sold many of my paintings since then.

 

Painting of a marina by artist Pauline Gough

“Sandspit Marina” acrylic, 90cm x 76cm

 

I joined a committee to start an art association in our town, painted at our dining room table, and took a variety of art classes and workshops.

 

cow portrait by artist Pauline Gough

“No. 75” acrylic, 76cm x 91cm

 

For some crazy reason, I started out painting portraits which, in my view, is the hardest subject of all. This led to painting cow portraits which proved to be popular and more enjoyable. Landscapes, cityscapes and seascape subjects were then explored. Large florals and still life are a continuing theme.

 

Painting of a bunch of flowers by Pauline Gough

“Glass Vase” acrylic, 121cm x 91cm

 

Although I’ve flirted with a variety of media—oils, mixed media, pastels and ink—acrylic is what I’ve settled on for now. It suits my tendency to paint alla prima and to have the freedom to add to, paint over, mix on the canvas and use some big brushes.

 

whimsical painting of a summer bouquet by Pauline Gough

“Summer Offerings” acrylic, 60cm x 76cm

 

I like the immediacy of acrylic. It suits the speed at which I paint. I never start a painting with a fixed idea of the result; each artwork is a unique experiment. My best work is often painted quickly.

 

Whimsical colorful painting of a paddock by Pauline Gough

“The Back Paddock” acrylic, 100cm x 100cm

 

When I’m painting intuitively and in the moment, magic happens. It’s important to me that my work is fresh and not overdone. I don’t get attached to the painting. I love the process and excitement of not knowing how it will end up. That’s the joy.

 

Pauline Gough invites you to follow on Instagram.

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!



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Featured Artist Nathan DePue | Artsy Shark

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Photographer Nathan DePue presents a striking portfolio based on his fascination with the natural world and flying. See more by visiting his website.

 

“Bug Catcher” photography, sizes vary

 

I’ve always had a love for photography. Pictures of amazing landscapes, people, machines, and far off places capture my imagination and wonder. I remember getting my first camera, a Polaroid camera, and the fascination of watching it develop right before my eyes! That never got old, no matter how many pictures I took.

 

Photography looking into a long corridor by Nathan DePue

“Corridor” photography, sizes vary

 

Seeing the people and places I could capture, the details I didn’t notice when I snapped the picture, the feelings from a snapshot in time, also never got old. After my Polaroid came some toy cameras and then a standard 35mm camera.

 

photo of a natural landscape by Nathan DePue

“Keowee” photography, sizes vary

 

Later in life I finally got a real camera and learned everything I could about it. I quickly found the freedom of turning off automatic mode and taking pictures in manual mode. Seeing what can be captured through the lens, the beauty of life and nature, but also a spark of imagination captivated me.

 

Dramatic photo of a beach by Nathan DePue

“Flock to the Rock” photography, sizes vary

 

Art of nature should drive your imagination to go, see, and experience that spark! That is what drove me to explore the state parks of South Carolina, the state where my art photography journey started. Going to every state park and national site in South Carolina helped me enjoy and convey their beauty to others. It also helped develop my nature photography and style.

 

photo of a vintage car, bike and plane by Nathan DePue

“Come Fly With Me” photograhy, sizes vary

 

I lived in Pennsylvania for a few years and tried to capture as much of the beauty and rich history of that area as I could before moving back to South Carolina. While in Pennsylvania, I started to work on capturing one of my other loves—flying. I try to portray the beauty, history, and spirit of older aircraft, especially older warbirds. I seek the essence of flying, that joy and freedom found only in flight.

 

Photo of plane cockpit by Nathan DePue

“My Station” photography, sizes vary

 

My main camera is a modern mirrorless camera, but I do photograph with antique film cameras. I have cameras from every decade dating back to 1908, and I still use them all! I try to keep editing at a minimum, if possible. My goal is to capture as naturally as possible the spark, imagination, and wonder from the actual scene. I find RAW is best for this.

 

Fine art photo airplane and sunset by Nathan DePue

“Stearman Sunset” photography, sizes vary

 

I’ve developed an HDR technique (if the scene and lighting are right!) that is easy to create and requires little to no extra editing. I always feel accomplished when people tell me they’ve been inspired to explore because of my pictures.

 

Photo of a flying tiger plane by Nathan DePue

“Flying Tiger” photography, sizes vary

 

People often say they’ve picked up their old camera and started taking pictures again, or have gotten a camera (and put their phone down!) to start taking pictures because of my work. Knowing I’ve been able to inspire and spark people’s emotion and imagination drives me to carry on, to keep creating.

 

Nathan DePue invites you to follow him on Facebook and X.

 

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!



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Wynwood: The Creative Capital for Art Week 2023

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Miami’s Wynwood Is the Authentic Cultural Neighborhood Showcasing
Great Art, Design, Dining, Streetscapes & Nightlife

Miami Art Week, the always growing, diverse moniker that includes the Art Basel Miami anchor fair and a dizzying array of choices, runs from December 5 to December 10 this year. And Wynwood, Miami’s authentic “cultural capital,” is a neighborhood that has art for days (as well as nights).

A mainstay of Art Week from its inception, Wynwood is also so much more. The confluence of high art and street art, fine design and funky local stores, haute cuisine and hand-held tasty morsels, and entertainment from drag shows to great music, makes Wynwood a must-stop on everyone’s list.

The Wynwood Business Improvement District (BID), a key player in guiding the neighborhood’s evolution from an industrial district into a bustling, arts-focused urban community, feels that Miami Art Week is one of the community’s best annual events. It’s a “red carpet moment” that makes Wynwood a practically 24-7 destination.

Locals want to return, and visitors want to try Wynwood out, as the neighborhood throbs nearly around the clock during Miami Art Week. Wynwood’s main artery, NW Second Avenue, dubbed by Time Out and others as one America’s most famous and most popular streets, is the beating heart of the District, but great gems can be found throughout its more than 50 square blocks. During this internationally renowned week, thousands of art-world professionals, collectors, and investors flock to South Florida in search of art trends and a new generation of emerging art stars.

This multifaceted spectacle offers art fairs, events, and programming from local leading art institutions and galleries, brings together artists, buyers, and trend-setters from around the globe. Wynwood-specific Art Week highlights for 2023 include:

Image courtesy of Redwood Art Group

Satellite fairs hosted at Mana Wynwood, including Spectrum and Red Dot, 2217 NW 5th Street. For full information visit manawynwood.com

Image courtesy of Wynwood Walls and Nika Kramer, Sculpture by Hebru Brantley

Image courtesy of Wynwood Walls and Nika Kramer, Sculpture by Hebru Brantley

Goldman Global Arts Gallery features many artists annually commissioned to create new works on the Wynwood Walls and open during Miami Art Week under the “Power of Purpose” programming series. Wynnwood Walls is located at 266 NW 26th Street, and for more on the exhibitions visit www.ggagallery.com.

The highly regarded Gary Nader Art Centre featuring a new exhibition that is a homage to Botero, and other artists, located at 62 NE 27th Street. For full information visit www.garynader.com.

The Museum of Graffiti, 276 NW 26th Street, will be showcasing top global and local graffiti artists, including trailblazing LA-based artist, Mear One’s solo exhibition, “Metaphysical Surrealism,” and the Mi Campo Artists’ Lounge on the Museum’s patio. For a full listing of Art Week activities visit www.museumofgraffiti.com.

The Margulies Collection at the Warehouse with multiple exhibitions including Motherwell, Segal, Stella; Mimmo Paladino: Painting and Sculpture; and more, all at 591 NW 27th Street. Visit www.margulieswarehouse.com for a full listing.

Wynwood Marketplace hosting HIVE, a Culinary & Cocktail Village, produced by Swarm, at 2250 NW 2nd Avenue. Full information visit www.wynwood-marketplace.com.

Other notable Wynwood galleries and arts centers include the Paradox Museum, Art Fusion Galleries and Aliona Ortega Fine Art.

Cerveceria La Tropical, image courtesy of Cerveceria La Tropical

Cerveceria La Tropical, image courtesy of Cerveceria La Tropical

While taking in the art and special cultural events that Wynwood has to offer for Miami Art Week, one can’t miss eating at such popular restaurants such as Doya, MaryGold’s or Coyo Taco. Unique and boutique local retail highlights include Frangipani, Little Words Project and Glottman Showroom. And if looking for some of Wynwood’s famous nightlife, R House, Gramps and Cerveceria La Tropical are great places to check out.

For more on Miami Art Week visit www.miamiartweek.org/events.

______________________________

Author bio:

Manny Gonzalez is the Executive Director of the Wynwood Business Improvement District (BID), responsible for running the day-to-day operations of the agency that represents more than 400 property owners in Miami’s burgeoning Wynwood Arts District. He is tasked with working with BID members and local government officials to continually improve the security and cleanliness of the neighborhood, promoting Wynwood as a destination, and helping plan for its long-term future. Gonzalez brings a combination of leadership experience and municipal government knowledge to his new post. For more on the Wynwood BIDvisit www.wynwoodmiami.com.


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Are You Staying Focused or Chasing Money?

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by Carolyn Edlund

You are the only one who can determine the future of your creative business. Don’t allow others to distract you from your purpose.

 

 

A speaker at an art conference once addressed a group of nonprofit executives on the topic of applying for grants. She shared sage advice, saying, “Never compromise your mission for the purpose of getting grant money.” This experienced administrator had a good point. When you chase funding, and are willing to change your direction, your planning, or your activities to fit the requirements of a grant, you are thrown off course. Then your organization cannot be effective at what you do, or at reaching the people you want to serve. In the nonprofit world, this is called “mission creep.”

The same thing can happen to individual creatives and artists, You may be placed in a similar position when applying for funding which has certain parameters or a narrow focus. And like those nonprofits, it doesn’t make sense to compromise your artistic vision to conform to the requirements of a grant, either. It’s better to wait for a more perfect fit, one that aligns with your vision and allows you to make what matters to you. Chasing grant money can require you to change the direction of your work to meet the requirements of the grantmaker instead. That pulls you off track and wastes your time and efforts.

Have you been offered opportunities that don’t really make sense for you as an artist? Have you taken on a commission for work that doesn’t fit with your abilities or specialty? Or accepted a paid side job that may be art-related, but doesn’t really further your business goals? It’s not uncommon to see artists make a compromise for the sake of getting hired to do a project, or settle for less-than-desirable work simply for the paycheck. Making a practice of this can derail your entire career trajectory.

Creating a vision and setting specific goals for your business will help you stay on track. Staying focused on these will help you choose projects that match your abilities and interests. On the other hand, if you don’t have clear goals, you may end up being pulled this way and that, doing what comes along because you are chasing a job or income.

Have you turned down funding opportunities or projects because they don’t align with the vision you have for your own art business? 

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!

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Why you need them and what to include

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In response to Tajana — It’s worth the cost to have professional photos taken of your work, for many more reasons than just putting them in a catalog (which has its positive reasons too). In today’s day and age while technology can create high-resolution images for ourselves, it doesn’t replace the skill and technical know-how of professional photographers who can put your artwork in the best lighting, adjust the gamut of colors to match your original colors, managing any glares on the surface of your work, etc.. If you look around or network with other artists in your area, I’m sure you’ll find a couple different art photographers who could give you professional quality photos of your work for a reasonable rate.

I have a high quality camera for use in other projects, but having a professional take photos of your work enables them to view your work objectively.

The many other reasons to have high-quality and professional photographs of your artwork:
– submitting images to juried shows or to galleries in which you’re interested in representation
– providing color-accurate high-res images to a printer of giclee prints or if you ever want to make reproductions of your art
– if you sell your artwork online, you want the image of the product to be of the utmost quality
– publicity – if you ever get featured in a magazine, newspaper, documentary, etc, you want your images to be the best they can be
– documenting your work & inventory

I didn’t mean to write such a long post — your sentiment just echoed something that I had thought a couple years ago, but came over to the other side after talking with many other artists, Alyson, and getting to realize the vast difference in quality between a professional photographer and my pictures taken with my iphone, or even my camera. Unless you’re already a professional artwork photographer, in which, none of what I said above applies. Best of luck in your work 🙂

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Featured Artist Daniel Nelson | Artsy Shark

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Enjoy the delightful portfolio of artist Daniel Nelson, who transforms joy into visual form. Find more of his artwork on his website.

 

“When the Music Starts” acrylic on canvas, 24″ x 24″

 

Throughout my life I would start and stop painting, feeling the desire but then doubting my ability. It wasn’t until my late 50’s that my desire outweighed my doubts.

 

painting of a man and two dogs on the beach by Daniel Nelson

“Beach Ball” acrylic on canvas, 24″ x 24″

 

I started with abstracts and sunsets, learning how to use color and techniques, then building my confidence and painting with more direction. Painting with my own voice and not being held back by what I imagined the world would think of my art. That gave me the ability to experiment and grow as an artist, to develop my own style.

 

painting of a house party by Daniel Nelson

“Pop Up Party” acrylic on canvas, 24″ x 48″

 

I grew up in Chicago working as a graphic designer. Then I spent a year living in Palm Springs, where I fell in love with the quirky people and the Mid-Century Architecture. I started to incorporate them in my painting.

 

Painting of a man and dogs playing frisbee by Daniel Nelson

“Playing Frisbee” acrylic on canvas, 24″ x 24″

 

I also spent time developing my sense of me, what I feel and what I believe in. That discovery of self led me to a happiness and inner peace that translated to a joy of being which also made its way into my art.

 

Painting of a room with birds flying by Daniel Nelson

“Who Let the Birds Out” acrylic on canvas, 24″ x 48″

 

My paintings are done with acrylics on canvas. I’m too impatient to work with oils. I work from home and enjoy having everything right there so I can pick up my brushes and start painting whenever I feel the urge.

 

Pet Parade oil painting by Daniel Nelson

“Pet Parade” acrylic on canvas, 24″ x 48″

 

Usually, my cats sit on the table next to me watching and sometimes crawling into my lap to help. When I have the day off from the office, I’m at my easel within 15 minutes of waking up, ready to paint. I will be there until evening.

 

painting of surfers and a dog by Daniel Nelson

“Surfs Up” acrylic on canvas, 24″ x 24″

 

I paint stories and moments in time using color and humor. My inspiration comes from people, how they move and how they interact with the world around them. How simple things can bring a smile.

 

Oil painting of two men with dogs by Daniel Nelson

“Smile” acrylic on canvas, 24″ x 24″

 

I paint the world inside of me. That world is happy, fun, joyful, integrated and includes what brings most people joy—their pets.

 

Artist Daniel Nelson in studio

Artist Daniel Nelson in studio

 

My hope is when someone sees my paintings it triggers their imagination and they come up with a story about what they see. If I made you smile, then my paintings are a success.

Daniel Nelson invites you to follow him on Instagram.

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!



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Featured Artist Sean Kammerlohr | Artsy Shark

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Artist Sean Kammerlohr presents an amazing portfolio dedicated to his great love of nature and trees. See more from this painter by visiting his website.

 

“Full Moon Over Dragon Tree” oil, 30″ x 40″

 

I’m known in my local artist community as “the tree guy.” I embrace this moniker as a genuine proponent of Nature and especially of trees. I’ve planted, transplanted, cared for and maintained many trees over the years. I feel a strong bond with them and admire them. Trees are friends.

 

Sunlight landscape with trees

“Early September Morning” oil, 16″ x 20″

 

In most of my work, I try to portray trees as individuals with character, thoughts, dreams, and feelings. Yes, I will paint barns, bridges, sheep, or pet portraits. I have now started a line of mystical paintings as well.

 

Oil painting Raven perched on a branch under a full moon

“Raven Moon” oil, 18″ x 24″

 

But the subject matter that is dearest and most interesting to me is landscapes that showcase unique trees. I use oils in my studio work and acrylics when painting en plein air to personify these beings and bring them to life.

 

Landscape snow scene oil painting

“The Short and Final Snow” oil, 9″ x 12″

 

My aim with this approach is to alter the seemingly prevalent perception that Nature is somehow less than. The hope is that by viewing trees through my lens of personification, people will come to love them as I have and change the way they regard Nature. I believe this is the first step to establishing and sustaining environmentally responsible behaviors. I also hope to one day link my work to direct tree conservation efforts.

 

Landscape at sunset

“With Fading Light the Watch Begins” oil, 16″ x 20″

 

I’m a lifelong artist with no formal training save that which I gained in high school where I was introduced to acrylics and oils for the first time. After graduation, real life kicked in as it is wont to do. Creating took a back seat for a long time.

 

Rural landscape oil painting

“To Light Your Way Home” oil, 30″ x 40″

 

Long hours in service and labor jobs are not conducive to creating. But I tried to sneak a session in here and there to keep up my skills. That is how my watercolor Christmas cards started.

 

painting of a mythical character in the woods

“Elen of the Ways” oil, 18″ x 18″

 

Often having nothing else to give around the holidays, I would paint a Christmas tree or a snowman and have cards made. Now I have a whole line of snowman paintings which have become a sort of chronicle of my guy’s journeys across the earth.

 

oil painting landscape with waterfall

“Smoky Mountains Falls” oil, 16″ x 20″

 

Fast forward to 2020 when my wife and I moved from Kansas to North Carolina during the pandemic to be closer to her parents. I was unemployed for a while. I really missed the rugged, thorny landscape of Missouri and the wide-open plains of Kansas. So I started painting scenes from the hundreds of reference photos I had taken over the years.

 

Fall landscape oil painting

“Rich Fork Beech” oil, 9″ x 12″

 

Now, three years later, I am a member of my local artist association. I have exhibited in galleries as well as throughout the community. My mystical line of paintings is being exhibited in a local shop. I have competed in plein air competitions and even won some awards. Small steps, but for the first time in my life a career in art seems possible.

 

Sean Kammerlohr invites you to follow him on Facebook and Instagram.

 

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Click below to sign up for our twice-monthly email. You’ll get all this plus opportunities and special offers that you can’t get anywhere else!



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