Sallyann Corn always knew that she would end up in a profession where she could utilize her imagination and translate ideas into forms. Growing up in a small town, however, meant that she had only heard of three potential tracks: art, architecture, and fashion. Her interest in clothing then led to an exploration of visual merchandising. But when she switched to an industrial design program in college there was an immediate click. “I knew that was exactly the path meant for me,” Corn says. “It felt so all-encompassing, and it has allowed me the freedom to pursue many mediums, scales, and project types.”
In 2008, Corn founded the Seattle-based studio fruitsuper with Joe Kent. Partners in business and life, the duo’s collaboration emphasizes playful simplicity, spanning a range of arenas from products to physical environments and curation.
Yet the pair not only caters to individual clients, they also welcome the public to join in and experience the energy for themselves. Their retail space and wine bar in Pioneer Square serves as a neighborhood hub, featuring fruitsuper’s signature items alongside pieces by other makers from across the United States. It is here that the team hosts rotating exhibitions, panel discussions, gatherings, and private events. These endeavors are part of fruitsuper’s ultimate mission – to celebrate a diverse and growing independent creative community.
With jobs and the day-to-day often intertwined, at times it has been challenging to maintain a healthy balance, especially when Corn and Kent had one shared space for all of their activities. Even with the separate studio they have today, the couple still finds easy ways to help make the switch from work mode to down time, like lighting candles or changing outfits.
There’s one element, however, that remains essential, and offers endless inspiration. “Travel is imperative to our practice, because it immediately makes us see the everyday in a new way,” Corn notes. “Objects as simple as toothpaste, traffic signals, and garbage cans surprise and delight us.”
Today, Sallyann Corn joins us for Friday Five!
Photo: Kunihiro Fukumori
1. Independent bookstores
To label us “Book Lovers” would be an understatement. We love to scour, hunt, and bury ourselves in local bookstores, no matter what city we’re in. We find that a small, independent bookstore with teetering stacks and narrow paths truly showcases the unique voice of each store owner and their city. We never shy from purchasing books while traveling, as we’ve found some of our absolute favorite literary treasures around the globe. A few of our favorites: Arcana Books (Los Angeles), Book/Shop (Oakland), Books & Things (Kyoto), Booklarder (Seattle), Casa Bosques (Mexico City), and Monograph Bookwerks (Portland).
Photo: Courtesy of Baisikeli
2. Bicycle Rental
We’re less spandex-wearing and gear-focused and more the bells and baskets, stop-when-we-see-a-wine-bar type of bicycle riders. But we find nothing more exciting than renting bikes to explore new areas. During travel and at home, we love to find a neighborhood spot that provides bicycle rentals; as they’re almost always far better quality bikes than hourly rentals and often come with personalized route suggestions, bike adjustments and favorite neighborhood tips. Renting a bike for a day allows us to cover so much more ground and explore more than we ever could on foot. And always provides a much deeper connection to new neighborhoods than jumping in a car or on public transportation.
3. Saunas & Soaking
From a dry cedar sauna to natural hot springs, inside or outside, we love a soak/steam it out session. It’s such a meditative and restorative activity! We love that it essentially forces you to be nothing but present; no phones, books or other distractions can be involved. So your only focus is on your breathing, your sweat, your thoughts and your company. It’s incredibly invigorating!
4. Walking
For years I was foolish enough to not make time for walking. But now that I’m in the habit, I find myself less able to focus and be productive if I haven’t gone on at least two long walks each week. My commute from home to our studio or shop is around 3 miles and takes me about one hour. I’m not a headphone wearing person, so this hour of solitude is fantastic and now integral to my creative practice. I’ve found that I now arrive at work with a clear head and I’m much more prepared and ready to start my day. Between weather shifts and route options, it feels like endless choose-your-own adventure paths that lead me to new observations in places I’ve walked by dozens of times before. Two favorite walking spots that provide endless inspiration are the Myrtle Edwards Park/Olympic Sculpture Park in Seattle and the Highline in NYC.
Photo: Studio Fræ
5. Small(er) Art+Design Festivals
For the past 3 years we’ve been fortunate to participate in DesignMarch in Reykjavik. We’ve fallen in love with smaller (by comparison to Milan, NYC, etc.) art and design festivals. The scale of these smaller/shorter festivals feels far more manageable and the work feels less dominated by large corporations and budgets and instead filled with young, independent, fresh work. We love seeing what can be created and presented with the constraints of smaller budgets and limitless enthusiasm.
Works by fruitsuper:
fruitsuper SHOP 2019-present A gift shop and wine bar Photo: Brooke Fitts
Cedar Hall 2023 A curation of PNW artists. Collection title: All Along. Photo: Chris Gunder
Solids and Voids 2019 An exhibition of 2D and 3D abstractions Photo: Christina Marie Hicks
Solids and Voids 2019 An exhibition of 2D and 3D abstractions Photo: Christina Marie Hicks
Sculptures for Books 2024 A collection of objects designed for page holding, placemaking, and in celebration of books. Photo: Brooke Fitts
