LEGO launches Superpower Studios at La Gaîté Lyrique, Paris
At the historic La Gaîté Lyrique, in Paris, LEGO Group unveils its Superpower Studios, an immersive gallery where children are invited to actively participate and transform the space into a vibrant celebration of creativity and play. Breaking away from the traditional ‘do not touch’ gallery rules, this free, hands-on experience is part of LEGO’s Play is Your Superpower campaign, which highlights the transformative impact of play on families.
Superpower Studios unfolds into a vivid world of interactive activities, featuring contributions from renowned artists such as French illustrator Aurélia Durand, Chinese paper-cutting artist Chen Fenwan, and Ghanaian-Canadian LEGO sculptor Ekow Nimako. Each artist presents a unique, playful experience where young visitors can delve into the world of LEGO, blending creativity, art, and imagination.
all images courtesy of LEGO Group
A Hands-On Creative Playground To Rediscover the Joy of Play
Inspired by new research revealing that families who play together are the happiest, Superpower Studios by LEGO (find more here) gives children the opportunity to take control, engage with art, and learn through play. According to the research, 90% of children believe play helps them develop and express their true selves, but many families struggle with finding time and opportunities for play due to digital distractions and busy schedules.
Reimagining a traditionally adult-focused space, Superpower Studios is a vibrant, immersive art gallery in the heart of Paris that celebrates play and connection. This installation is led by global Play Ambassadors known for their creativity and commitment to community change. Creative Advisor Sarah Andelman, founder of the renowned Parisian concept store Colette, has designed the space to inspire creativity and inclusivity from the moment families enter.
LEGO Group unveils its Superpower Studios at the historic La Gaîté Lyrique, in Paris
Contemporary Artists Bring ‘Play Is Your Superpower’ to Life
Superpower Studios features contributions from acclaimed artists: French illustrator Aurélia Durand, known for her vibrant depictions of play; Chinese artist Chen Fenwan, who modernizes traditional paper cutting; and Ghanaian-Canadian artist Ekow Nimako, who creates striking sculptures with black LEGO bricks. Visitors can explore Chen Fenwan’s Forest of Wishes, where they can build and add LEGO seeds to the forest, Aurélia Durand’s Remix Room, which offers an interactive platform to create and remix artwork, and Ekow Nimako’s Mythical Maze, where they can craft guardian creatures inspired by a Ghanaian goddess.
The gallery is designed to ignite children’s creativity, allowing them to shape and transform art through play. Each artist’s area illustrates how play can foster a joyful, inclusive, and collaborative world, turning a gallery visit into a unique celebration of creative expression.
Beyond this Parisian installation, LEGO’s Play is Your Superpower campaign continues to promote the importance of play globally. Initiatives like a ‘playable library’ in China, a creative restaurant-themed pop-up in Japan, and partnerships with public figures in Australia and Germany are bringing playful experiences to communities worldwide. In Paris, LEGO has also partnered with La Villette to support over 87,000 underprivileged children with free workshops and play sessions from 2024 to 2026, ensuring that play is accessible to everyone.
a gallery where children are invited to participate and transform the space into a celebration of creativity
breaking away from the traditional ‘do not touch’ gallery rules
this free, hands-on experience is part of LEGO’s Play is Your Superpower campaign
Superpower Studios unfolds into a vivid world of interactive activities
featuring contributions from renowned artists such as Aurélia Durand, Chen Fenwan, and Ekow Nimako
each artist presents a unique, playful experience where young visitors can delve into the world of LEGO