Your list is something unique to you and your career. No one has this same list. No one makes art like you do; no one knows the same people as you do; and no one has the exact vision that you have. Nobody!
Your list is almost worthless to anyone else, yet it’s invaluable to you. But only if you use it.
[ How to Warm Up a Cold List ]
It is the primary tool you use to share your art with the world. Again, it’s your #1 marketing asset. (You may get tired of hearing me say that.)
We call it a list as if it’s a single unit, but it’s key to remember that every name on your list represents a human being. You’re not mailing 1 unit. You are mailing tens, hundreds, or thousands of people over time. You can’t pretend that they are a cohesive entity.
And whether it’s 5 or 5,000 people, it’s not the numbers that are important. It’s the people. Remember to care about people, not the list itself or its size.
It may seem silly to spend time talking about what a mailing list is, but hear me out. A mailing list doesn’t have as clear a definition as it seems.
I have a philosophy around this 2-word phrase that we frequently take for granted. It’s this …